4.++Comments+on+Textbook

= = = On this page you can add comments, thoughts, and questions that are raised by your textbook reading. =

I think social media like Facebook or Twitter is also a good advertising tool. I have attend a session on Mutlivision Day. Our guest lecturer explained that Facebook is a platform that helps business grow and people. the small companies are better use Facebook like a marketing tool. Most people want to use the social media websites but do not know how to use it property. Jiachi Liu 4/27/2012

No wonder why TV was rated as the most authoritative, influencial and persuasive advertising medium. For authoritative it was close to 50% which was 49.2%. 49.2% adults thought TV was the most authroitative medium. This means many adults would more likely to believe what others would say in this medium than any other. This makes reason of why advertisers do not think it is a waste of money to put an expensive advertisment especially during a huge national event like the Super Bowl. Going further 79.1% of adults responded that TV was the most influential; 69.7% of adult think that TV was the most persuasive medium. It was suprising to see how the Newspaper was in the second place after the TV. Even though there are a lot of Internet users they seem not believing what they view from the Internet resources. I believe people think that Internet is more of a place for personal opinions rather than think of it as a place to gain crucial information. This is due to individuals' possibility to direct participation through online.

Seung Yeon Won 4/20/12

I think the TV product placements is a very great way to promote the new product to the market. Because of this kind of advertisements is very different to traditional advertisements. Audiences may even do not know what this kind product it is. The quality of product is unsure. But it could helped increase the sales of this new product, just because it is on the TV. Fans may think these famous people are using this product. So, they could trust it and buy it. Jiachi Liu 4/12/12

After reading the textbook, I was wondering if you could explain in greater detail the idea of sweeps. (kasey glueck 4/6/12)

I think the textbook does a very nice job of describing how media planners sometimes need to get creative in chapter 15. In many of my other telecom classes, we have discussed the idea of putting advertisements other places than on television and billboards and the internet. There are many other places where ads can arise, such as sides of busses, on items within a show or movie, etc... In the book, they show the famous picture of the American Idol judges sitting at their table, each with a Coca-Cola cup in front of them. This is called product placement and it is an extremely creative way to advertise, as it is on cups and the audience and viewers of the show can see this. Personally, I think product placement is not only a creative way to advertise but is also highly effective. I watch television a lot and I am one to notice product placement very easily. **(Kasey Glueck 3/30/12)**

According to textbook page 399, the advantages of the medium, I think TV and Internet have one advantage that could both of them have images and sounds. The animated images is very easy to remember. Also, if the sounds are good to listen easy to sing, it also make people want to hum. That could become a kind of way to let more people know their products such as word of mouth. Jiachi Liu 3/30/12

When reading Chapter 15 in the textbook, I was a little confused what the difference between message weight and reach were. They both sound like the number of people and advertisement or campaign is seen or heard by. A lot of the terms seemed to have very similar definitions such as this. In a calculation, which term would be used to describe the number of people the advertising reaches? Rachel Staky 3/28/12


 * Rachel--Check out page 390 of the textbook...I have highlighted (in red) a paragraph that should help you with this. (Dr. P 4/9/12)

I had the same question that Allyson posted below me. I also got the question from the quiz correct, but I think it was just a lucky guess. Could you please explain the difference between gross impressions and GRP in a little more detail and how to go about calculating them? I get confused on how to determine the difference between the two. Brittany Abrahms 3/22/12

After reading Chapter 15 for this week, I was still a little confused between gross impressions and gross rating points (GRP). Are you supposed to conduct math to find one or the other or both? I got the quiz question correct on gross impressions, but for a while, I was stuck between gross impressions and GRP, not knowing which one was the better answer for the question. The question reads as follows: Assume the audience for ‘Who Wants to Be a Millionaire' on a local cable channel is 115,000. During the months of January and February, a jewelry store ran 16 ads during the show. This is the only advertising the jeweler did during those two months. Its _ equals 1,840,000. **(Allyson Roseman (asrpink) 3/21/12)**

I think the color of the ads are play an very important role. During the big event in China, Advertisers always use red color on packaging and advertising to targeting audience. I agreed that textbook has talk about about the color's meanings. But it doesn't talk about white, I think white give audiences a clean feel about the product. But Chinese advertisers are avoid to use white, because white contains opposite meaning as red. Jiachi Liu (3-2-2012)

In chapter 7 the book discusses IMC (integrated marketing communications) and how this is used to help build and reinforce profitable relationships with employees, customers, and the general public. One of the aspects of IMC is that there are four sources of brand message, which are planned, product, service, and unplanned messages. This means that the company realizes that everything they do and dont do sends out a message. When I was reading about these four different ways messages are sent, I immediately thought of Chick-Fil-A when I got to the "service messages." Service messages are the messages that are sent out through the results of employee interactions with the customers. Every Chick-Fil-A employee responds with "My Pleasure," when told "thank you." I have had a few friends that have worked at this fast food chain and part of their requirements was to always respond in this way to customers. I think this is a great example of a restaurant that truly understands the impact that "service messages" send out about the company. They want to maintain a good image of being a friendly fast food restaurant that has nice and willing to help employees, so they make sure to hire people who meet this standard. (Hannah Ter Vree 2-20-12)

On pg. 158 of our textbook (chapter 6) is mentioning about potential problems of secondary data. It is indicating that some information from purported research is just wrong. However it did not provide with any examples of this issure or any solutions of it. Therefore I wish to ask what could be some of these examples?? I know that all informations have some kind of error contained however any specific examples? (Seung Yeon Won 2/10/12)
 * The chance for error in secondary data comes from it being old and outdated. Secondary data are results you read in published reports...which mean the data were collected sometime previously...often by companies other than your own. So it's not so much that it was wrong //at the time it was collected//, but it no longer accurately reflects the attitudes of the consumer. Dr. P. 2/12

On the chapter 6 quiz, question number 8 asks " for a quantitative test to be valid, the test must:" The correct answer is "reflect the true status of the market". After reading the explanation I do understand why this is the correct answer, but shouldn't a quantitative test also be repetitive? If a quantitative test is repeated and shows the same results each time then doesn't that make the test valid as well? ~Brittany Abrahms 2-10-12
 * What you describe here is the RELIABILITY of the test. But something can be reliable without being at all valid. Consider if I were to step on a scale to weigh myself three times in a row. If the first time the scale said I weigh 454 pounds, the second time 455 pounds, and the third time 454 pounds...the scale is pretty reliable, but it is not reflecting the true nature of my weight...it is not a valid scale...there is something wrong with it. Dr. P 2/16
 * What you describe here is the RELIABILITY of the test. But something can be reliable without being at all valid. Consider if I were to step on a scale to weigh myself three times in a row. If the first time the scale said I weigh 454 pounds, the second time 455 pounds, and the third time 454 pounds...the scale is pretty reliable, but it is not reflecting the true nature of my weight...it is not a valid scale...there is something wrong with it. Dr. P 2/16

The chapter 5 has talk about the feedback. It said that employs the sender-message-receiver the parties. I think the feedback is important to both seller and buyers. Because feedback help the seller better improve the products and reach the audience. And buyers had choice to get more comfortable goods they want and needed. (Jiachi Liu (liu38) 2/3/2012)
 * And with the internet there is more and faster feedback than ever before. (Dr. P 2/5/12).

After reading chapter 5 and the concept of noise, I was wondering if certain ads are placed next to each other on purpose or if it is done randomly? Are certain ads placed next to each other on putpose Yo distract theviewer from spending time looking at one ad over the other? (Allyson Roseman (asrpink) 2/3/12)
 * Allyson, if clients wants SPECIFIC location (time of ad placement, location in print, etc.) then they have to pay more for it. If they pay less they get what's called ROS (run-of schedule) scheduling. Here there are placement rules...so you wouldn't see two fast-food ads adjacent to each other. Dr. P (2/5/12)

Chapter 4 highlighted on the segmentation of media consumers. I found this quite interesting as to the mentality of advertisers in their attempts to gain an audiences attention as well as sell their products. In particular, I found that the purchase occasion segmentation to be interesting. I find that more consumers are aware of this type of segmentation and are beginning to find it a bit annoying, this may be an unsupported claim, but I feel this way. For example, when it is around Thanksgiving time, or even before, we hear Christmas songs on the radio as well as print or visual advertising. I always hear my friends complain that it isn't even Thanksgiving yet, so why are they advertising Christmas already. I just thought this chapter to be quite interesting in regards to consumer segmentation. -- lxxm 1-27-12


 * This is quite perceptive, lxxm. There was also some backlash recently about stores opening on Thanksgiving Day and/or at midnight on Black Friday Here's a story: CBS News Story Dr. P (1/31/12)

I have already starting writing my mini writing 2 on the ethical issue that the textbook brings up concerning child obesity in the United States and its connection to McDonalds, more so, Ronald McDonald. As I have started to formulate ideas for this mini writing, some ideas that came to mine were that it is more so the parents of these children that are to blame for child obesity within the United States, rather than Ronald McDonald and McDonalds' marketing/advertising. Although McDonalds does market very successfully with the use of Ronald McDonald and playgrounds (or at least they used to) to children, I still believe it is the parents to blame. The reason I feel this way is although McDonalds is very convenient, fast, and cheap, parents are just becoming lazy and are not taking the time to think about the consequences of eating McDonalds, furthermore are too lazy or don't have the time to cook dinner. (Allyson Roseman (asrpink) - 1/27/12)

In the beginning of Chapter 2, the book talks about different advertisements that incorporate different famous actors or athletes in order to make a specific message to the audience that the advertisement is reaching. When they talked about the olympic swimmer Michael Phelps they talked about the issue when he was caught smoking pot at a party. There was a debate wether or not the agencies he works with should drop him from their adds because it could possibly give people the wrong impression of their product. I agree with this issue because no company should want to work with a public figure that people look up to and see them doing something wrong. Kasey Glueck 1/20/2012

In the beginning of Chapter 1 the author mentions that companies are becoming more and more reluctant to let their brands become too closely associated with a single endorser. Although in theory this is logical, there are times when this is not likely in practice. I say this because in an endorsement deal it is a two way road, the company wants what's best for it, but so does the celebrity. And in certain cases, depending on the celebrity and how influential they are, a company might have to be willing to break away from the current trend and indeed create a close tie with a single endorser. Let me explain. Lady Gaga has rocketed to stardom and any company would be lucky to be associated with her. Well in 2011, Lady Gaga became not only an endorser, but was actually named the Creative Director of Polaroid. Being that Polaroid has been able to crawl out of bankruptcy, it is apparent that this was a wise move. That being said, the book states that companies have become reluctant to associate themselves with a single endorser, which is exactly the opposite of what happened here. The reason for this is, again, because this is a two way road. Polaroid must have badly wanted Lady Gaga. But on the other hand, in the music industry many have been criticized as being "sell-outs" for having endorsement deals with corporations. Therefore Polaroid had to meet Lady Gaga halfway and make her more than an endorser, so that from her point of view, Polaroid could be an extension of HER image. So what I'm getting at is that indeed it is logical for companies to shy away from having one main endorser, but that there will always be occasions where simply being an endorser is not in the best interest of the celebrity and therefore a company will have to gauge whether the potential benefits of having a close association with a single endorser outweighs the risks. In the case of Polaroid and Lady Gaga, it did. (tcomstudent 1/20/2012)

In chapter 1 of the book, I was a little confused about externalities but th explanantion niclass seemed to clear things up for me.
 * Cigarettes used to be advertised freely, but then we found out second-hand smoke causes health concerns, negative influence on children... and that’s where the government will step in and prevent certain things from being said in advertisement. These are externalities.
 * We need the absence of these in order for the free market to continue
 * - K1218 (January, 13th, 2011)
 * That's exactly right...Dr. P 1/14/12

Before I read the chapter one, I think the word of mouth is an advertising medium. because some companies use that way to increase the sales. But after first week of this class, I know that word of mouth is way of marketing, not an advertising medium. Because it was not get paid for it. I think I will learn more interesting facts in the text book during this semester. (Jiachi Liu, 01/13/2012)

From Wednesday's last lecture, we all got a little strung up on the difference between BDI (Brand Development Index) and CDI (Category Development Index). The BDI of a product measures the popularity or performance of a certain brand within a certain population. BDI= [% of the brands toltal US sales in designated market place]/ [percent of the total US population in designated market place] CDI refers to a categories popularity within a designated market place. CDI=[percent of the products category's total US sales in designated market place]/[percent of total US population in the designated market area] (Kyle Frebel, 12/09/11)

Chapter 15: BDI: The **BDI**is a measure of the relative sales strength of a given brand in a specific market area of the United States. (http://libguides.babson.edu/BDICDItopics) The CDI: The category development index (CDI) measures the sales performance of a category of goods or services within a specific group, compared with its average performance among all consumers. (http://www.ftpress.com/articles/article.aspx?p=463943&seqNum=4) (Renzhi Zhang, 12/9/2011)
 * Brand Development Index (I) = [Brand Sales to Group (#)/Households (#) in the Group]/[Total Brand Sales (#)/Total Household (#)]**
 * Category Development Index (I) = [Category Sales to Group (#)/Households in Group (#)]/[Total Category Sales (#)/Total Household (#)]**

Chapter 15: We've talked about BDI & CDI during Wednesday's class and we've all struggled for second. I found following link and this notes was actually helpful for me to understand better about BDI & CDI. [] -Lisa Kim (12/9/11)

In our textbook, there was an article on page 387 about ethical issues. I personally feel that it is unethical for advertisers to pitch their products to patients in the hospital. They are trying to promote their product by advertising it to patients who are currently in the hospital, and are in a vulnerable situation.I do not think that it is the right time or place for drug manufacturers to advertise their products, and directly link it to a specific condition. (Jaclyn Diamond, 12/8/11 chapter 15)

i found this when looking for CDI and BDI [] (sarah davis 12/7/11)

I found this same calculator!! http://www.srds.com/frontMatter/sup_serv/calculator/bdi_cdi/bdi_cdi.html now we don't even have to worry about which one is which! But just in case anyone wants to know. The book illustrated it in a figure wrong. BDI is a certain brand's sales in a market/population in the market. Whereas CDI is the product category's sales in a market/population in the market. (Amanda Zusman 12/8/11)

In chapter 15 it talks about media planning which is different from many year ago with the advent of more and more media options. "The purpose of median planning is to conceive, analyze, and creatively select channels of communication that will direct advertising messages to the tight people in the right place at the right time." (384) In the beginning of this chapter, the author use apple as an example. Apple iPhone is an revolution of cellphone market, it is also become a perfect advertising medium. It brings some changes, benefits to media planning, also some challenges, such as the increasing fragmentation of audience, cost and complexity in media buying and selling and finally competition. Indeed, there are more uncertainties, but also more possibilities, thus, it needs more understanding about the objectives and creative ideas when making plan.(Renzhi zhang 12/2/11)

In chapter 15 we learn why optimizing frequency, reach, and continuity are not only crucial to defining media objectives, but also why they are difficult to accomplish for their own reasons. In the prompt we are asked why isn't there a simple answer to the question, "What is the optimal frequency for my client's commercial?" Effective frequency is defined by the book as "the average number of times a person must see or hear a message before it becomes effective" (393). There is no simple answer to the question posed for several reasons; the challenge for media planners of determining the frequency of advertising that will exceed threshold A (achieving awareness) but also remaining below threshold B (overexposure that then leads to wearout), the variations of response curves that can be generated depending on different products or advertising campaigns, the unpredictability of equal exposure of said ads, and finally the medium through which the message is delivered. (Alyssa Rossman-Rorman 11/29/11)

Chapter 13: Like Emily stated, Digital Media advertising has changed the way that advertisers can reach consumers. On Facebook, when you "like" certain things, it changes the categories of products that are displayed. When I "liked" IU on Facebook, different apartment listings for campus showed up. When I liked a band, the side bar showed upcoming concerts for that band and other similar artists. These recent changes are only a peek into the new developments that advertisers now use to reach their target audience. (Andrew Wolin 12/2/11)

In chapter 12, we learned a lot about product placement. I was watching episodes of 30 Rock and found a horribly done product placement for Snapple. In this clip it seems as if it is basically an advertisement for Snapple, not a television show. (Jaclyn Diamond, 11/10/11)

http://youtu.be/aniS3HaLwEY In chapter 12, we learned alot about how digital advertising and more specifically how social media has revolutionalized the media industry. I happen to follow starbucks on twitter. Starbucks is pretty up there when it comes to American brands. Its pretty much the face of coffee as far as I know. The communication unfortunately between me personally and starbucks is still only one-way but I am sure that they are bombaded day to day with thousands of tags and tweets and other brands and organizations and concerned customers to tend to. (Amanda Zusman 12/8/11) Chapter 13: Digital interactive media is changing the way businesses advertise to consumers. I often "like" things on Facebook from products to musicians and the like which opens up a new channel for them to reach me. For example, I "liked" the Cedar Point page on Facebook because it is one of my all-time favorite amusement parks. Now that I am a fan I get updates and notifications whenever they change something on their page or I see their top headlines on my newsfeed. This type of advertising is not intrusive because I initiated it by expressing my interest. I feel more involved in the amusement park and I always know what new promotions they are pushing. I am still looking forward to discounts they might offer through their page, but I have yet to capitalize on any. (Emily Barnett 11/18/2011).
 * __** Also, please be SURE to put your name and the date of your comment so you can get credit. --Dr. P (June 3, 2011) **__

Chapter 13 discusses digital interactive media. Advertising is really important now, it is not only a method of product promoting, gain awareness, but also a business model of some companies. Companies are based on advertising revenue to maitian business operating. Especially for some internet based companies, such as portal, search engine, google, bing and so on. "Making money at a portal involves attracting lots of people and keeping them around to see advertising . This revenue model is similar to that of "old media". Also, google will put sites which companies pay to them, at the top of page. Another new method is to put ads in the mobile. With the development of technology, mobile phone becomes a multi stage media that allow people check emails, play apps. Indeed, there are lots of new and creative business model emerging because of the advertising.(Renzhi Zhang, 11/18/11)

Chapter 13 discusses the rise of social media and how it pertains to marketing and advertising. A perfect example is one of my favorite commercials. Modern Family actress, Sofia Vergara, and soccer star, David Beckham starred in a Pepsi commercial this past Spring. Not only did this commercial include attractive celebrities to sell Pepsi, but it also highlighted Twitter as a quick and effective way of spreading the word. I actually remember using Facebook to post this commercial on my friend's wall. It's very funny that social media is used in the ad and it is also a way to communicate the ad to others. (Alexis Handschin, 11/15/11) media type="youtube" key="FEFI-_Sg5G0" width="296" height="245"

Chapter 13: CRM refers to the term Customer Relationship Management. CRM is relevant to T340 for a number of reasons, specifically in chapter 13. More now than ever, companies and organizations are interested in interacting with consumers in order to get feedback from them about their brand/product as well as make sure that consumers feel they are getting attention. Companies can take advantage of digital media and social networking sites on the rise in order to get that business to consumer contact in which they can engage in easily. Overall CRM is a strategy used for the quality and efficiency of a business in all aspects, to lower overall costs, and maintain an effective relationship with loyal customers/ create new relationships with prospective customers. (Amanda Zusman 11/17/11)

According to chapter 12 of the text, TV product placements occur when advertisers showcase their brands within television programming rather than commercials. I looked up the most blatant examples of product placement and found a great top ten list of the worst examples of product placement on tv. Interestingly, some of the examples that the book gives (Coke on American Idol and the iPad on Modern Family), are two of the instances of product placement that made the list as well. (Alyssa Rossman-Rorman 11/7/11) [|Worst Product Placement]

Chapter 12: We've talked about TV/Film Product Placement during the class on Wednesday. Then next day I went to a movie theater and saw AMC/Coke's trailer(?) called "Magic Chairs" just before the movie starts. As soon as I saw the cup of coca-cola printed I thought of oh, its product placement! I am sure everyone have seen it at the AMC theater before movie starts. -Lisa Kim (11/4/11) media type="youtube" key="eCGotjKQUNU" height="314" width="420"

== This is a picture of a digital kiosk of an ATM machine. ATM machines are found all over the country as the debit/credit card industry has dramatically grown over the past decade. According to our textbook, Digital Kiosk's, such as these, are trying to give customers the option to add benefits. For example, as seen above, it gives the option for multiple languages to better suite the consumer. This would not be possible with a regular teller, unless s/he spoke 6 different languages fluenty (highly unlikely).

Drew LaMontagna 11/4/11

The photo above is a picture taken from the touch screen of a Redbox. Redbox stands, placed in several convenient places around Bloomington, are an outlet for people to rent a DVD and return it at any location. The touch screen of the Redbox can also be known as a digital kiosk. A digital kiosk is an interactive computer that is available 24 hours a day without someone having to stand their and do the work for them. Agencies are looking forward to improving kiosks to make them provide upgrades or suggestions to customers. The way that concept could be applied to Redbox is if they purchase a DVD, suggestions for ones similar to it would be helpful and even promote other DVD to possible customers. (dwooding 11/2/11)

Here are some examples of slogans from popular brands/commercials/advertisements/etc---

American Express- Don't leave home without it Target- Expect more, Pay less Nationwide Insurance- Nationwide is on your side JC Penny- Everyday matters Wal Mart- Always low price, Always Covergirl- Easy, breezy, beautiful, covergirl Maybelline-maybe she is born with it Loreal- because i am worth it (sarah davis 10/31/11)

Here's an example of the use of MUSIC in an TV ad to try to create a feel-good ad. media type="youtube" key="HD8zAJIyWRA?rel=0" height="315" width="560"

1.Attention: Showing the detail of the mascara brush. How it can create volume 2.Interest: "What's big, the brush. " 3.4.Credibility and Desire: It towers over the leasing brus and it has 50% more bristlesLashBlast and gives you true volume. Every lash gets singled out and coaxed up, out and away. Lashes blasted to their biggest- now in waterproof too! 5. Action: Want to see the difference up close? Go to covergirl.com. I like this product and I am using that now. It is crediable that gives true volume of my lashes. The brush is the unique thing of this product.So this ad really emphasize on the creation of its brush. (Renzhi, Zhang 10/28/2011) Creative Pyramid: 1) Attention: Celebity Brooke Shields 2) Interest: "Not enough lashes? GROW them!" 3) Credibility: The before and after pictures of someone's eye lashes tested in a clinical study. 4 & 5) Desire and Action: The picture would give one a desire to grow longer lashes like Brooke Shields'. The small print on the bottom of the ad acts to provide safety and contact information for Latisse. Since this product is being endorsed by a celebrity it has that going for it in terms of creativity and credibility. (alhandsc -Alexis Handschin- 10/27/11)

Creative Pyramid: 1) Attention: A half naked man 2) Interest: "Goal by Beckham. Body by Milk." 3) Creditability: The description in the small font paragraph explaining studies that have tested drinking milk and a healthy lifestyle. 4 & 5) Desire and Action: On the bottom right hand of the ad, "www.bodybymilk.com" will provide further information from the ad. Additionally, the desire to live a healthy lifestyle or get a "body like Beckham" is further described in the fine print of the paragraph. Got Milk advertisements are very recognizable and appeal to different demographics based on the celebrity they use to endorse their product. The David Beckham ad appeals to me because he is half naked in the ad, catching my eye as I flip through a magazine. (dwooding 10/25/2011)

Creative Pyramid: 1) Attention-the image of the colorful products 2) Interest-"Best to you" "Your Clinique Bonus" 3) Credibility- the body paragraph explaining what you get 4) Desire 5) Action ^ these 2 categories seem to not have a section on this ad. Yes, Cliniqie is said again at the end, however there is no tag line or who to contact for more information. This advertisement calls out to me because of the colors rather than a plain advertisement. I feel that they do a good job in explaining their position on getting customers to buy this to get the gift. (iimoller 10/24/11)

Chapter 10: I visited both the Mini Cooper and Toyota Prius website as recommended by Dr.P. Just jumping onto the homepage of each website, I'm drawn to the mini's digital advertising more than the digital design for the Prius. The typography on the Mini's digital advertisement are bolder and bigger appropriate and readable for the the advertisement. The color scheme is also very appetitive, bold, and engaging. The digital advertisement for the Mini also features more photography than the one for the Prius which intrigues the viewer. The Prius website also uses a creative approach in their html programming by bringing the cars to life when the internet user hovers over the model. (Amanda Zusman 11/2/11)

In Chapter 8, it discusses the impact of color. It provides a example of target. There are lots of red in target. The color makes the store looks uniform and let people easy to remember it. So, color is really improtant for companies and their ads. From the view of psychology, people are most responsive to warm color, so using these color will give consumer a feelling of kindness, safe, warm etc. It makes people feel good when they stay in environment like this. There is another example, Mc'Donald. Basiclly, I know, in China, it uses the yellow and red to decorate its mark. In the places that we eat, it uses the combination of brown, orange, red, yellow. It looks unform and professional and makes me feel clean and comfortable being there. Indeed, the experts conclude that yellow has high impact to catch consume's eye. This is why Mc'Donald make its big M in yellow. There are also some color affect people's appetite and it is really important for restaurants to use the right color. (Renzhi Zhang 10/21/2011)

In chapter 8 we read about Von Oech’s descriptions of the four distinct, but imaginary, roles that every art director and copywriter has to take on at some point in the creative process (Arens, Schafer, Weigold, 210). The four roles are //the explorer//, //the artist//, //the judge//, and //the warrior//. The explorer’s role is to search for new information, paying specific attention to unusual patterns. A strength as an explorer that I have is curiosity and a willingness to do things that are new and different. I’m not intimidated by the unfamiliar. However, a weakness I would have is my tendency to “overlook the obvious” at times by over analyzing. As the artist you experiment and play with a multitude of approaches and look for an original idea. I’m good at the conceptual aspect or visualization. Getting stuck in a thought process or pattern leading to creative blocks. Playing the judge, you evaluate the results of the experimentation and decide which approach is most practical. A strength in this role willingness to take risks and take responsibility for the out come. It’s often hard for me to determine my own cultural biases, I probably think that I have less than I do and uncovering all of them objectively is not always easy. Finally, as the warrior your job is to overcome excuses, idea killers, setbacks, and obstacles to bring a creative concept to realization. I think I would be good at getting an idea approved or okayed. My weakness is in the follow through and finishing what I start or keeping up with it. (Alyssa Rossman-Rorman 10/16/11)

Chapter 7: This is a picture of an endcap promotion. Target is displaying their Vibe line of kitchen products in their housewares section. The endcap is very neat and is showing their target market that life in the kitchen can now be a lot simpler. The entire display is bright and packaged for convenience. - Lexi Handschin - alhandsc - 10/14/11 Chapter 9: Some slogans that I thought of off the top of my head included: BK: you can have it your way (Burger King), the bedding experts: where dreams come true (Bedding experts), subway; eat fresh (Subway), like a good neighbor state farm is there(state farm), i'm lovin it (McDonald's), (frosted flakes) They're more than good, they're grrrreat!, Silly rabbit, Trix are for kids (Trix), Shop more get less (Allstate), and Fresh to your family from Jewel (Jewel). When I quizzed my friends/roomies they were all able to identify most of the slogans I came up with. But, there was a little confusion with some of the slogans I came up with that are from local entities in locations around my hometown (Jewel/ Bedding Experts). (Amanda Zusman 10/27/11).

Chapter.7: the series of these Wendy’s 99¢ commercials are the example of IMC (I hope?). Many are saying Wendy’s has pretty great values of meals compare to its cost. When they are airing these ads saying it’s only 99¢, I am sure there’s some synergy which is “the principle benefit of IMC” according to the textbook. - Lisa Kim (10/14/11) media type="youtube" key="H6CviihdQ4Y" height="251" width="448"media type="youtube" key="nlBJN3bnjmU" height="251" width="308" Chapter 7: There are five levels of relationships outlined by Kotler and Armstrong that can be formed between a company and its stakeholders, depending on their mutual needs (Textbook). The base level of the 5 is Basic transactional relationship. In this level, the company will sell the product but will not follow up in any way. An example of a brand at this level is Wal-Mart or Target. The next level is the reactive relationship. On this level, the company sells the product and also encourages customers to call if they encounter problems. An example of a product on this level would be a dress from David's Bridal. The third level is the accountable relationship. On this level, the company calls customers shortly after the sale to check whether the product meets expectations and asks for product improvement and any disappointments. This information helps the company as a whole. An example of the type of company that engages in this relationship is Comcast. The next level is the proactive relationship. In this relationship, the company contacts customers periodically with suggestions about improved product use or helpful new products. An example of a company that engages in this relationship is Jenny Craig or Weight Watchers. And finally, the last level is Partnership. In a partnership, the company works continuously with customers to discover ways to deliver better value. An example of a company/brand engaging in a partnership is like Shoedazzle.com (a personalized shopping website that fits to your needs and sends you e-mails on updates etc). (Amanda Zusman 10.14.11)

On the topic of positioning, one example of a positione product that comes to mind is Johnson & Johnson. In my opinion, Johnson & Johnson is positioned as a healthcare/hygenic/toiletry product mainly used by babies-young children. In any advertisement that I see for any product in the line, whether it be shampoo, baby poweder, oil etc. it revolves around using it for children and how soft their skin becomes after using the product. I feel that this brand has been successfully positioned for decades because whenever I hear or see the words, Johnson & Johnson I think of baby oil that makes anyone's skin baby soft or baby shampoo that effectively detangles hair. (sarah davis 10.12.11) This end cap promotion is effective because it is advertising a type of plant that is easy to take care of for working mothers and fathers. Most people that are looking for these types of garden plants are busy and want a plant that won't take a lot of effort in order to fit into their busy lifestyles. The plant is easy to find in the gardening section which makes the demographic (35-44years old) that is targeted, happy to be able to get in and out of the store faster than they had expected. (iimoller 10/12/11)

On page 183, chapter 7 of the textbook there are five levels of relationships that can be "formed between a company and its various stakeholders," as determined by Kotler and Armstrong. I decided to answer the prompt that asks us to think of brands and/or products that fit each description. //Basic Transactional Relationship//: Publix (A southern chain of grocery stores, and what I use at home). //Reactive Relationship//: ULTA (Beauty supply store with locations across the nation). //Accountable Relationship//: Brighthouse Networks (Cable Provider in Florida). //Proactive Relationships//: The book gives Apple as an example and there's a reason it's in the book because it is totally the best one. Verizon Wireless does this to an extent too I guess. Finally, a good example of //Partnership// is Bluefly.com (a discount shopping website, specializing in designer brands). (Alyssa Rossman-Rorman 10/11/11).

The mystery shopper is like a third person that is introduced into the shopping environment. This individual gathers information to assist companies with finding out what their store experience is really like. After watching that youtube video interviewing the mystery shopper I read some of the comments posted below it. People everywhere want to be recruited for this job because it is a great way make some money on the side and people love the secracy behind it. I would not mind walking into stores and reporting my experience. Companies can use these findings to develop what customers think of their shopping experience and they can even capatilize on the pros to create successful advertising and marketing. For example, a computer store with strong tech support can reshape it's floor plan to emphasize stations where people can come with their questions. This is great for marketing, but as for advertising such as commercials, the company can illistrate the typical enthusiastic and supportive computer guy that each store has ready to help the troubled computer owner. (Emily Barnett 10/7/11)

The advertisement I remember the most from the Superbowl 2011 is the Doritos commercial where the little boy slaps the man. It didn't really involve the Doritos but it made me laugh and it made me remember the ad. It wasn't on the most recalled ad which means there were obviously better ads. There were however a lot of Doritos ads on the most recalled ads so even if this commercial didn't work, Doritos did a good job with their other ads. (Emily Terfehr, 10-5-11) media type="youtube" key="8qIkou5oNXo" height="315" width="560"

Account planners are definitely the conscious of the company because they are in charge of ensuring that their advertisements are in the best interest of both the consumers as well as the company. They are in charge of keeping the consumer happy and in a sense I feel that they are more of the conscious of the consumer because, for example in the Got Milk? advertisements, they are promoting healthy habits to the consumer. (iimoller 10/4/11)

Mystery shoppers can be a very useful tool for advertisement agencies to utilize. The most important resource they can provide is the critique of customer service. However, they can also be utilized by reporting back what trends are in, including prices and products are most in demand. Companies need this information from mystery shoppers to see what the consumer demand is and where to direct their advertising effort towards. (dwooding 10/4/2011)

When looking at the 8 brand classifications, "fading stars" is the first category that catches my attention. Without even thinking much, Silly Bandz came to mind as a brand in the fading stars area. Silly Bandz were extremely popular in recent years and every young child either had them or wanted them. Now, the brand is still well-known by many people, but I do not see advertisements for them anymore and I do not see them in as many stores as before. It seems as if they have lost their appeal to the younger generation and less people are willing to purchase. (sarah davis 10/3/11)

Some commercials from the Superbowl that I recall most are the Doritos and the Budweiser commercials. I remember them mostly because they were two of the biggest advertisers in the Superbowl and because they were very comical commercials targeted towards a large audience. When I compare these to the Nielsen statistics, I realize that the figures are very similar. These commercials are nationally recognizable for multiple reasons. Like I previously stated, they are funny advertisements that target a large audience. But for the most part, these companies advertise so frequently during the Superbowl that it is hard not to remember these companies when the game ends. In the top 10 most recalled ads from the last Superbowl, 3 were Doritos commercials and 2 were Budweiser. (Andrew Wolin 9/30/11)

Chapter 6. The account planner is responsible for injecting a wealth of information into the planning process, monitoring the creative development, and testing the finished product to determine if it has achieved its goal of communicating with the intended audience. The account planner's role is to represent the consumer in this process. When account planners are referred to as "the conscience" of an ad agency, they should better understand the customer and be objective when they are doing the research and tell their response. They should have the basic ethic knowledge and understanding and can tell is the product good or not based on the research they did about the customers. Or sometimes they do not need to do researches, but they should be honest to express their opinion about the finished goods. To be objective is also really important in this process. (Renzhi zhang, 9/30/2011)

Ch. 6: This Perfume Company chose Justin Bieber to represent their new perfume. Justin Bieber is one of popular celebrities among junior high to high school girls, so this company choose right person to advertise their new product. And they must have chosen Bieber after some researches. – Lisa Kim (9/29/11) media type="youtube" key="m_PXszrG1mI" height="219" width="392"

Chapter 6: When an account planner is referred to as the "conscience" of an advertisement agency, I think it means a couple of different things. Firstly, an account planner represents the consumer and brings a research perspective to the table. It is the account planner's main job to look out for the interests and well being of the consumers. They aim to create a nurturing relationship between consumer and brand. An account manager, like a conscience, can distinguish right from wrong as well as what works and what doesn't in an advertisement using primary and secondary data collected through advertising and marketing research. (Amanda Zusman 9/29/11)

In response to Chapter 5, the 2nd question on pg. 142: I do feel as if it is the advertiser's responsibility to determine whether prospective customers can afford a product or service. Ethically, it is an advertiser's job to determine which method or service will work best for their client. If they buy something that is out of their budget and the advertisements are not successful, then that client will most likely spread the work of their negative experience working with that advertiser. (Kathleen Gross 9/23/2011)

Chapter 5 There is no specific brand that I am loytal to it, because there are so may products and each brand has its advantages in some particular products that they update. However, I am definitely affacted by the ads and do take an action after I saw some wonderful products that really attract me. Maybe it is not because of the products itself but the marketing and advertising strategies they use. Some of the companies, they design really good ads for their products, I will prefer to buy these products although their quanlity may not be the best. I am easily affected by the information around this product (discounts, other's comments, advertising) not the proudct itself. (Renzhi zhang,9/23/2011)

Chapter 5: Responding to the third question asked in the article "Is It Marketing or Is It Exploitation?" I feel that marketing to the middle class of developing countries is no different than marketing to the up and coming people in any country. Education plays a huge role in how critical they are of the promotions they are viewing. That being said, I do feel like the line between aggressive marketing and exploitation is being crossed in a way. If analysts are so good at identifying their consumer groups and how their advertisements are being evaluating (not everyone does this perfectly I admit) then they should be able to infer what details they need to clarify so that their consumers get an accurate picture of their products in relation to their own needs. This topic falls into a discussion of marketing ethics to where I do not see how anyone can really set effective laws to eliminate the risk of people making bad financial decisions. There is a difference between deception and misunderstanding your target's perception which is why I do not hold the marketers completely responsible. (Emily Barnett 9/23/11)

In Chapter 4, It discusses that products pass through the product life cycle. For different stages that the product in, advisors need to think about different advertising strategies to come along with it. For example, if the product is in a introduction stage, "it must advertise heavily to establish a prosition as a market leader and to gain a large share of market before the growth stage begins". If the product goes into a growth stage, people has stimulated by advertisig and it is time to expend the market, the unit price of the product may decrease and volumn increases, "advertising expenditures should decrease". In the maturity stage, especially the late maturity stage, more competitiors and sales decline. It is time to use marketing stragegies to save the product. Such as redesign, change packages.. And according to the new functions and inovations of the product, the company can promote a new advertising to attract the attention of the customers again. If it is really unfortunate that the product is going into the decline stage, "just let it fade slowly with minimal advertising". (Renzhi zhang, 9/23/2011)

Chapter 5: When Coca-Cola Zero first came out, we all thought what a waste, because there was Diet Coke; it seems like there’s no differences. However, many people tried and conclude that this Zero actually taste more like the regular one. Coke Company read the consumers’ mind; I know a lot of people concerned about regular Coke’s calories, but they hate the ‘diet’ taste on Diet Coke. This Coke Zero story seems also an example of what we learned in Ch.5, because it shows that the company tracks on consumers’ behavior, and use them to develop new products. - Lisa Kim (9/22/11)

Chapter 4: There are a lot of different products that fall into every stage of the Product Life Cycle besides the ones we discussed in class. A few products that would fall into the introduction stage would be electric cars, 3D televisions, and the iPad. All of these products are fairly new and their profits are still low. Some products that would fall into the growth stage could be the Kindle or Nook and the iPhone. These products a year or two old and they are still developing. They keep coming out with new versions on the iPhone and are only making it better. Same goes for the Kindle and the Nook. They are also generating huge profits. One product that is in the maturity stage right now is Mac computers. They have been out for a while now and still continue to make millions of dollars. They haven't come out with a new version since 2009 but I'm sure they will soon to keep the money coming in. Lastly, some products that fall into the decline stage could be gameboys, Blockbuster, VCR's, CD players and flip phone. These products are becoming more and more extinct, especially Blockbuster. Most of their stores are closed now and the ones that are not are going to be closing soon. (Emily Terfehr 9/20/11)
 * This is VERY well done, Emily. You certainly understand this concept. Dr. P 9/25

Chapter 5: Two brand that I have been extremely loyal to for quite some time now are Kleenex and Colgate. I was raised using the Kleenex brand and the concept of using facial tissue did not only stick but I now only call facial tissue "Kleenex" which is exactly what the Kleenex marketers want. I've also grown accustomed to using only colgate toothpaste, its just what my family always buys at home and it is what I am conditioned to buy. My feeling is that it does the job but it is the preferred toothpaste in my family so thats why we use it. -(Amanda Zusman apzusman 9/20/11)

Chapter 5: I think it's interesting how the essentials that we need to survive in our lives such as water and food are considered to be in the peripheral route to persuasion when we need those move than high end products yet we take more time to research the best product in our central routes to persuasion. (iimoller 9/20/11)

Chapter 4: The two different ads under are for the same product, but made for two diff. countries. You may not understand what the Korean version says (they are saying that they gets faster for the busyness), but you can definitely tell that the U.S. version is more straightforward. I think this might be the good example of (some) segmentation in the ads industry. - Lisa Kim (9/19/11) media type="youtube" key="KwgDN1Jss44" height="283" width="504"media type="youtube" key="IkT5XbtoOfE" height="315" width="420"
 * Lisa--the Korean version has been removed. Can you please see if you can find another example of it...I'd love to see it! (Dr. P 9/25)

Regarding the Ronald McDonald argument in chapter 3, I do not think this clown should be held responsible for childhood obesity. Ronald McDonald advertisements attract children to McDonald's, but he does not pick out and purchase the food for them. That part is up to the parents. Now that McDonald's is taking the initiative to add healthier choices to their menu, it is still up to Ronald to get the kids into McDonalds, but it is up to their parents to make the right choice. (Kathleen Gross 9/16/2011)

In chapter 3, At the beginning of the Chapter, it uses an example of McDonald's. McDonald's is an national advertiser, it focus on the brand, market share strategies and markets, but it is also the local advertisers. One of the types of local advertisers is the dealers or local franchisees of national companies. McDonald's is a Global company, so each country seems like a local franchisees for it. So McDonald's embraces both the characteristic of national advertiser and the local advertiser.The content of the ads are unique among different countries. It also run some short-term ads for some special events and products. (Renzhi zhang 9/16/11)

Chapter 4: One part of this chapter that stood out to me was the special section about Starbucks. There are a lot of reasons why this company has grown as big as it is today which include amazing branding, amazing care for its employees and promotions par none. Basically I am a big Starbucks fan and I don't care if some people think its products are over-rated, they are geniuses when it comes to getting their product out there. The book talks about how their stores are seen at every high-traffic location and their products are expanding into multiple sections of the grocery store. They have ice cream, teas, and coffee beans for sale at many supermarkets and those super markets are even likely to house an actual Starbucks location anyways. It's the perfect refreshment before, during, or after running errands. (Emily Barnett 9/16/11)

In Chapter 4, they discuss demographic segmentation as the way to define a group based on sex, age, ethnicity, income, or other factors. Immediately when I thought about advertisements that relate to demographic segmentation, I thought of the male enhancement commercials. These commercials all provide examples of demographic segmentation- focused at targeting older men who have erectile dysfunction. These commercials are usually aired during programs that older men would watch such as game shows (The Price is Right air them often) and football games. I can tell that it is targeted for a different demographic than I am in because I always disregard these advertisements when they come on television. (Andrew Wolin 9/16/11)

Demographic Description from Chapter 4- Age: 20-34; Gender: Female; Family Size: 5+; Family Life Cycle: Young, single; Income: Under $10,000; Occupation: Student; Education: Some college; Religion: Christian; Race: White; Nationality: German, Irish. I think that the most important demographics that advertisers would want to know about me are that I'm female, a college student, and I'm age 20-34. I think these are the most important because by knowing I'm a female that will immediately set me apart and they will know not to target male ads toward me. Also once they know I am a college student they can advertise less expensive items to me because they know that I do not have a lot of money to buy things. Also by knowing my age they can advertise products to me that are for my age and not waste their time advertising products to me that are for older people. In my opinion age and gender and income are the most important demographics because those three things narrow the target audience down right away by a huge amount. (Emily Terfehr 9/15/11)

The "Is Ronald McDonald Bad for Kids? Are Parents?" article does not seem like an ethical issue to me at all. Even though Deborah Lapidus is arguing that Ronald McDonald is promoting childhood obesity, it seems blatantly obvious that Ronald is not the "person" to blame. One of McDonalds' main menu options is the "Dollar Menu", which mostly targets teenagers on an allowance or adults who are looking for a cheap meal. Also, as the textbook mentioned, there are many health options available too. On many of the commercials, there are adults eating McDonald's salads, snack-wraps, or a low-calorie smoothie. Advertising items like these seem to promote health more than childhood obesity. Also, as mentioned above, the actors on these commercials are adults, not children or the character of Ronald McDonald, which also backs how McDonald's advertisements don't target kids an excessive amount. In response to the mention of the playgrounds, I think of those as an activity to keep the children occupied long enough for the parent to finish their McDonald's meal. If children were actually craving the jungle gym, it seems like a healthier method for the parents to drive to the outdoor park, rather than the McDonald's drive-thru. I think that it is definitely the fault of the parents, when it comes to the "ethical issue" regarding McDonald's, not the fault of a friendly looking character, Ronald McDonald. (Stephanie Wager 9/14/11)

After reading the article on Ronald McDonald, I believe that Deborah Lapidus is putting blame for childhood obesity on the wrong "person". Currently,Ronald McDonald is not even featured in most McDonald's ads. Also, I believe the people to blame are the children's parents. How does a seven year old get McDonalds?; because their parents buy it for them. There are unhealthy food options everywhere, and it is up to each individual to choose what is best for them. Ronald McDonald is merely a symbol of a brand, not a cause for childhood obesity. (Jaclyn Diamond, 9/14/2011)

My demographics are as follows; Age: 20-34, Gender: Female, Family size: 5+, Family life cycle: young, single, Income: Under $10,000, Occupation: student, Education: some college, Religion: Catholic, Race: White, Nationally: American. Of all the demographics, I consider Age and Gender the most important. This is because these are the primary demographics that are usually used to segment an audience because the differences in these demographics more influence viewing habits than the other demographics. (Carly Leonard, 09/14/2011)

I went on the PRIZM website and entered my home zip-code... I don't know if it's unfortunate or not, but it pretty much hit the nail on the head. It is just incredible looking at the psychographic descriptions provided how accurate, granted very general, but on the whole how spot on they are. It just makes me wonder how so many people can fall into the same lifestyles. Do we choose things because they suit our needs or do we create needs to have a reason to take on a certain idealistic lifestyle? (Alyssa Rossman-Rorman 9/13/11)

After reading the discussion about Ronald McDonald and whether or not he should "retire" I realized that nowadays I never see Ronald in McDonalds ads. Personally, I do not eat McDonalds, but I cannot think of one commercial or billboard where Ronald is prominent. Due to this, I do not see why he is a problem for some people in America. I understand that he is a well-known symbol for a fast food restaurant which is seen as unhealthy, but he is not the main symbol in any of their ads or commercials. I also do not see how him as a brand symbol promotes eating badly. It is up to the individual or the parent of the child whether or not to allow them to eat fast food, it does not depend on Ronald. (Sarah Davis 9.12.11)

Chapter 2: One commercial that this chapter on puffery made me think about was the new Domino's Pizza commercials. They addressed their products flaws and made claims to display only genuine pictures of their products. They even invited customers to upload actual pictures of what they received. Personally, I haven't had their pizza in a really long time and I don't think fondly of the company, but I think that their new campaigns is definitely a powerful strategy. It comes off as sincere and respectable that they can admit their shortcomings and make better plans for the future. (Emily Barnett 9/12/2011)

After reading the article about how Ronald McDonald is bad for children, part of me agrees and part of me disagrees. This is a great advertising strategy for kids and a way to notice the golden arches. However adults also identify with Ronald as well and they are the people that are overweight and causing so many issues in the US. Kids are unable to make decisions for themselves at a young age so it is essentially the parents that are buying teh kids the food and they have the decision on whether or not to buy it for them so it is not their fault. (iimoller 9/12/11)

Thought this was a good example of stereotyping. This Snickers commercial aired during the last Superbowl. (Andrew Wolin 9/7/11) media type="youtube" key="NEH1omnG77c" height="345" width="420"

=
In Chapter 2, we've talked about "Stereotypes in Advertising." I think those stereotypes are caused not only by ads company, but also we (the audiences) seek something extraordinary. Below commercial shows what ads industry do to satisfy the consumers. - Lisa Kim (9/9/11)===== media type="youtube" key="sfAPT1_0TDg" height="345" width="420"


 * Powerful video Lisa...wow.

Chapter 2: I was interested in the stereotypes on advertising section in this chapter. I think the book brought up a valid point about the generalization some ads make and that the company may not even realize it was stereotyping a certain group. I started to wonder though, if there was a very fine line between advertising for your target market and accurately and appropriately depicting them in your advertisements. I think some ads could easily be accused of stereotyping, but in actuallity they were just trying to reach the proper audience. (Katie Gross 9/8/2011)
 * Very insightful comment, Katie. You are correct...so much of creating a "target market" comes very close to feeling like stereotyping. (Dr. P. 9/11/11)

Chapter 2: In the textbook, they discussed by adding value to products, advertising contributes to self-interest for the consumer, advertiser and seller. The reason is that it increases competition, which serves the consumer's self-interest. At the beginning, I cannot understand why advertising will drop the price, because it increases the cost for sellers. After I read this, I find the answer that competition will lead to more seller into this free market, competition will be intense, supply curve shifts right, price will be down finally. (Renzhi zhang 9/8/2011)

Chapter 1: 4P's I can’t help but to notice that even the hotdog stand on the corner of 7th and Walnut Thursday, Friday, and Saturday nights satisfies the 4 P’s mentioned in chapter 1. Product: hotdogs, a drunk person’s staple Price: $2 regular, $3 footlong, even the poorest of the college students can afford this, especially if they are drunk and hungry Place: 7th and Walnut, located conveniently in the middle of Sports, Brothers, and Bluebird Promotion: All the drunks walking around eating hotdogs saying how good/cheap they are… so simply putting it, even the hotdog stand has its marketing act together. (Carly Leonard 8/31/11)


 * Very interesting (and accurate) assessment Carly. Dr. P

Chapter 3: I've been to a number of Central American countries as well as countries in Mexico. The strategy of advertisers seems to be the same as the US, but, the tactics they use to execute their strategic plan are a little more visible and obvious. In the most urban areas of the cities, the advertising clutter was very very visible. In some places it seemed like there was no real system of organization for advertisements they were just posted everywhere including, the sides of buildings, stationary objects on the streets and sidewalks, as well as traditional billboards. In the US, we are exposed to advertisements every minute of everyday but somehow the advertising is done a bit more subtly and subliminally. Even though we are being exposed to ads at all times, you don't hear too many people complain about it mostly because we are so desensitized and we take in most of it passively. -(Amanda Zusman 9/14/11)

Chapter 4: There are a number of products that I buy solely for the symbolic benefit it provide. For the target audience of women ages 18-25, there are a number of products advertised in print and electronic media especially television commercials that focus highly on the symbolic benefit that it provides. A great example of a primary demand market for women in this target audience are cosmetic products. In commercials, companies like Covergirl and Maybelliene use beautiful models and actresses with fantastic features to promote their cosmetic products. After watching these commercials, women buy products so that they can look just as beautiful as the actresses who are professionally made up and dressed in the commercials. This tactic works because the cosmetic industry is thriving in society.- Amanda Zusman 9/14/11


 * But when it's Covergirl or Maybelliene it is then secondary demand because it is for a particular brand not just the product category. Dr. P 9/18

Chapter 1: I do use DVR to fast forward through commercials and I've become so accustomed to using it that I really hate watching TV when the shows aren't pre-recorded. Although DVR technology does pose a challenge to advertisers, it also forces more creativity. Because great commercials are so attention getting, I am more inclined to not only remember and show them later to other people, but also to specifically record them for my friends to watch. In my personal experience, the DVR hasn't completely stopped me from engaging with television advertisements, it has merely made it easier to cut out having to watch all ads. (Alyssa Rossman-Rorman, September 2, 2011)


 * Makes the good ones GREAT cuz you can watch them over and over... Dr. P

Chapter 1: In this reading they discussed how the DVR has changed the way advertisers display ads. Advertising continues to progress as technology does. Even though we are able to skip advertisements on television, the advertising industry is capable of adapting to find other means to reach to viewers. I have recently noticed that when I am on the Internet, there are commercials on every page. One example is YouTube. While it used to be ad free, almost every video starts out with a 30 second commercial that you are unable to skip through. No matter how much our technology advances to prevent us from skipping ads, advertisers will always find a way to reach viewers. (Andrew Wolin, Sept. 2, 2011)
 * I've actually found on some online video services allow you to skip through the ad after a certain amount of time (say, 4 seconds). I find that interesting and I wonder if creatives are adjusting for that. Dr. P (9/6/11 )

Chapter 1: When I take the Econ class. We knew that advertising is actually like tax. It increases the cost of supply and shift the supply curve to the left and increase the product price, monoply and reduce the social efficiency. Advertising becomes a new markeing skill. It is definitely good for firms, promoting the popularity of the products, but does it really benefit the whole society? The advertising industry is like a curve, up and down all the time. With the advent of DVRs, people are willing to skip and avoid the ads when they watching TV or other media. The adverting industry seems to go into another recession again. However, I think the reason why people skip them because they do not want to repeat watching those "meaningless" ads. However, people are still interested in those creative ads and want to see them again and again. So, I think the next step for ads is the innovation. In addition, with the exposion of digital technology, there will be more platform that firms can consider to post ads on. I still believe that ads is the one of the most important sales promotions. (Renzhi zhang, Sept. 2, 2011)
 * Certainly, Rhenzi, the authors try to put a positive spin on the economic benefit of advertising (through increase economies of scale due to increased demand). However, there are also some drawbacks--such as initial cost increases due to marketing expenditures if your don't have the venture capital to offset it, and the messages in some creative strategies are certainly questionable. (Dr. P. 9.6.11)

Chapter 1 **:** What really stood out to me about this reading was the proposal that marketing spurs a free market. Thanks to the fundamentals of advertising many qualities of a free market are re-enforced that I never thought about before. In a previous business class I have taken called Corporate Social Strategy I learned that for market demand and supply to be at an efficient equilibrium buyers must be exposed to abundant accurate information or they do not value the good or service at an appropriate level. How do consumers get their information? Unless they do their own research before making any purchases they are probably getting it from advertisements. Also, more consumers are connected to more producers thanks to marketing growing on the global scale. I guess it is liberating to be an informed consumer. (Emily Barnett, Sept. 1, 2011)
 * And you can't underestimate the impact of the web on delivering information to make the consumer more informed about everything from competition to price and product attributes. (Dr. P., 9/6/11)

Chapter 1: When I think of successful companies that are branded the one that comes into my mind first is McDonalds. No matter what country I am in or what language the words are in I can always tell a McDonalds logo or sign when I see the bright yellow and red coloring and the big capitalized "M". I can also recognize their slogan, "I'm Lovin It" and sing their theme song in my head. I feel that McDonalds has done a great job in branding their company and name so that anyone in the world is able to recognize what their product is and how they are different from other fast food places. (Sarah Davis, Sept. 1, 2011)
 * One of the nicest things I saw after 8 days of adventurously trying Korean food in Busan was the golden arches! Dr. P. (9/6/11)

Chapter 1: I have participated in sales promotion through my high school. While participating in sports, a way that we were able to raise money for our teams were to hand out coupons for restaurants in the area and essentially promote them while in turn we receive money for our team. In addition, several football teams do the same thing with a discount card to promote the stores and receive fundraising money. (iimoller Sept. 1, 2011)
 * Do you think the discount cards are an effective way for the stores to advertise? (Dr. P, 9/6/11 )

Chapter 1: Tivo is my god. I use a DVR to fast forward all the studpi ads and watch the cool ones, dude. (IM Student, August 31, 2011)

Chapter 1: If Word-Of-Mouth Doesn't constitute as advertising, then why does it have it's own Association @http://womma.org/main/

You goofball. On page 14 it explains that.

If you want to see a video tutorial on how to do this, click here.

I guess I don't quite understand what "unfair advertising" really is from page 46. Aside from targeting groups like children that cannot really process advertising, the second example of failing to warn people about their products sounds much more like deceptive advertising to me... If they knew about the problem, isn't omitting it deceptive? -Melissa Chapter 1: 4P's I can’t help but to notice that even the hotdog stand on the corner of 7th and Walnut Thursday, Friday, and Saturday nights satisfies the 4 P’s mentioned in chapter 1. Product: hotdogs, a drunk person’s staple Price: $2 regular, $3 footlong, even the poorest of the college students can afford this, especially if they are drunk and hungry Place: 7th and Walnut, located conveniently in the middle of Sports, Brothers, and Bluebird Promotion: All the drunks walking around eating hotdogs saying how good/cheap they are… so simply putting it, even the hotdog stand has its marketing act together. (Carly Leonard 8/31/11)

Chapter 1: I do use DVR to fast forward through commercials and I've become so accustomed to using it that I really hate watching TV when the shows aren't pre-recorded. Although DVR technology does pose a challenge to advertisers, it also forces more creativity. Because great commercials are so attention getting, I am more inclined to not only remember and show them later to other people, but also to specifically record them for my friends to watch. In my personal experience, the DVR hasn't completely stopped me from engaging with television advertisements, it has merely made it easier to cut out having to watch //all// ads//.// (Alyssa Rossman-Rorman, September 2, 2011)

**Chapter 2. The Economic, Social, and Regulatory Aspects of Advertising**

- Is advertising deceptive or manipulative? I think that the advertising is manipulative than deceptive. Since one of the goals of advertising is to earn profit, many advertisers manipulate audiences. People spend money for expecting a big return. Thus, using advertising, they manipulate, persuade, and remind audience to buy products. For example, when food in the ads look so delicious, people go out to find that food, when car looks so sexy in the ad, many people want to spend money for that car, and more.

__Chapter 1__ Do you use a DVR to fast-forward through commercials? I use DVR and fast-forward through the commercials. Although I would not like people to fast forward through my commercials, it's more efficient for me to fast forward and save time. I think DVR fast-forwarding is good in a way because it pushes advertisers to be more creative, so that people will WANT to watch their ads. -Peter O'Daniel


 * And, it pushes creative in a new way, too. It makes for icons that are eye-catching in the fast-forward mode. Consider this ad and how it would look on double-speed in a DVR playback:
 * media type="youtube" key="uXF6a2ZXgp0" height="349" width="425"

If you think about it, there's no real difference between DVR and the fear everyone had when VCRs came out and let you tape shows and fast forward through commercials. It's just more convenient now. It's definitely a huge challenge for advertisers, but it's a problem that existed before. -Melissa

Here's the link to the Carousel commercial mentioned in the book: media type="youtube" key="1m-uD0u7QD0" width="425" height="350"

The production itself is really phenomenal. It really makes you wish it was a full length feature film. It doesn't seem to highlight features of the TV as a product, so it probably appeals far more peripherally than centrally. I never would have known about the ad had it not been for the textbook, so I wonder how Phillips even got attention for it on their site. Does anyone else remember seeing this ad or anything directing them to watch it online? -Melissa
 * Very cool Melissa, I'd been meaning to upload it. Dr. P (June 6, 2011)

Chapter 12: why you think radio is still an important way for advertisers to reach consumers? Radio is reaching consumers on-air, online or on-site, whether they are at home, at work or in their car. It is a passive medium allowing consumers to multi-task and listen while they work or play. Consumers can listen to the radio when they are driving their cars. Most of people they have cars, and they will drive their cars everywhere basically. So advertisers will want to put their commercials in the radio program for gaining brand awareness, and instant advertising the products. One more advantage is that the advertising could be repeated so many times in the radio program. Therefore, i think the radio is still very important for advertisers to reach consumers. --- Xingzhu (06/06/11)


 * Nice thoughts, Xingzhu

Chapter 13: CRM also called customer relationship management. CRM is a widely-implemented strategy for managing a company's interactions with customers, clients and sales prospects. The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service. --- Xingzhu (06/07/11)

We never mentioned children in class for effective frequency. Young children are very easily influenced. They see something (i.e. a commercial) and will want it quicker than a typical college student would. Also, children are less prone to become fed up with ads. Repetition to them is less annoying over a long period of time than it is to college aged adults. But as you said in class, for your generation it takes more repetition for an ad to become effective. The effect in conclusion is the inverted U. - Bryan F. White

There is a rather thin ethical line advertising to children, though, for the sheer reason that they will want something quicker. I think the book officially titled it "unfair advertising" in one of the first chapters. I think the short attention span kids tend to harbor helps them to tolerate ads longer. -Melissa

Yes! I use web portals like MSN and Yahoo almost everyday. I also visit many TV website for TV schedule and watch some episodes on FOX, ABC,etc. There are several forms of advertising on web portals. I can think of banner ads, pop-up ads(they are on most of the webportals), and text-ads(it often found on the newsletter and RSS feeds).
 * Ch13: Do you use a web portal? What forms of advertising are on it?**

- Tina(Yonjoo) Cho/ 6-13-2011

Ch15 Advantages of other media class provides? A: Cellphone ads is kind of "force" you to read, even just clear the new message notice, you will open the message. Also, for young people, they always play with cellphone when they are in the bus, or waiting for someone, at that time, they may reopen their message box, and read those ads if they are very bored. The cost of that is not high.

- Yi 6/15/2011

On page 415 in the book, it talks about consumers' acceptance towards tele-culture. I have not heard many people talk highly on people calling them to gather information. Isn't that the reason why people began to get caller ID's and put their names on blocking lists so that they can't be called? - Bryan F. White

HA! I didn't know Martha Stewart was sentenced to prison! - Bryan F. White