5.++Other+Discussions

= __**Anything Else You'd Like to Talk About? Industry Issues? Career Planning? Classes to Take? Other Ad Stuff? This is the Place**__ =
 * __** Also, please be SURE to put your **__ __** and the date of your comment so you can get credit. --Dr. P (June 3, 2011) **__

Recently we talked about ads on Facebook and Google and how they know what ads to show you as a result of cookies on your computer. That being said, I would like to share my own story about a Facebook ad mishap. Last Mother's Day, I posted on my Facebok status something along the lines of Happy Mother's Day to my mom. The next day this ad shows up on the side of my Facebook profile. First of all, it's a very bizarre ad. Secondly, it's amazing how I had only had to mention the word "mother" once for it to show up. - Kylee Wierks (04/27/12)

When thinking about brand integration I would want to say 'the product actually playing as players on the field,' whereas product placement is 'audiences who are watching on the field,' if we could refer television program as a sport game. What I mean by this is that product placement is just being placed on a television program; however branded integration has its' meaning that the product actually get involved. Mr. Potter solidy gave us a Blackberry phone example that explains it well. If on a television show a celebrity says, "I would call you using my Blackberry." That is a brand integration. Brand integration is where you take the brand and you work into the actual script of the show itself.

Seung Yeon Won

4/27/12

It was interesting to talk to Mr. Potter about how FCC regulates radio signals from outside areas from a region. This is reason of why AM signals should be reduce during the night time since it is extremely powerful therefore it could go beyond the restriction. AM signals could have worse voice quality than the FM however the signal is much stronger comparing to the FM that is why it is mostly used as a tool to send out major News for the audiences. On contrary to, FM signals could not be as clear as AM however the sound is super clear. Therefore FM radio stations are always used for music orientated shows like B 97. Most young generation people listen to only the FM radio stations however after listening to Mr.Potter's lecture and meeting with Mr. Potter in his office hour, I have realized the importance of having both the FM and AM station.

Seung Yeon Won

4/13/12

This week in class we talked about product placement, so I began to notice it more as a watched tv this past week. For example, while I was watching the movie Dinner for Schmucks, I noticed that the character played by Steve Carrell was using an Apple computer. During this particular scene, Steve Carrell was trying to quickly get some information, so it's only appropriate that Apple would want to be his product of choice seeing as it's being portrayed as a fast and reliable product.

- Kylee Wierks 04/13/12

I was sent an article today about how TNT and TBS deal with advertisers and marketers. I thought it was a very interesting article and wanted to share it. Also, it makes mention about how social media is helping the Turner Networks. Additionally, it discusses demographics and who identifies with the channels. Here is the link to the article: http://www.mediapost.com/publications/article/172148/tags-social-media-sustain-turner-tv-brands.html?print#ixzz1rkzbQeTR.

Zachary Russo 4/11/12

I was at Walmart the other day, and noticed a couple items on the clearance rack they place in the center of main aisles. They had multiple products priced with red clearance tags that just didn't seem right to me. I picked up one thing to see what the original price was as it is something I use, and found in the products aisle the markdown price on them is the same as the original price on the shelves. While I get that people are trying to make money it seems like this is not only wrong, but deceitful. I just wonder if this is any kind of false or deceiving advertising?

Rebecca Grivas 4/10/12

In class we discussed how just like television shows, many radio shows are syndicated as well. Interested on the topic, I googled "syndicated radio shows" to see what shows I could find. One of the searches that appeared was entitled "Syndicated Radio- Top 10 Myths about Syndicating a Radio Show". The article explains that while it is important and valuable to syndicate a radio show in order to expand your audience reach, there are also many myths that on-air personals must understand. According to the article, the top ten myths are: 1." Everybody else is syndicating, so can I, 2. I can make money right away if I syndicate, 3. Spots are $100 in my show, I'll get more in syndication, 4. Stations will have no problem bartering for my show, 5. I'm on a big station and they will let me syndicate, 6. I'll get a station or two and distribute the show myself, 7. I've got advertisers, I can sell the show myself, 8. Any syndication company will represent my show, 9. My show is a smash on the internet, stations will love it, and 10. Any show/host/idea can be syndicated on terrestrial radio. Here is the article if you would like to read the rest. http://radiosyndicationtalk.com/2011/03/11/top-10-myths-about-syndicating-a-radio-show/

~Brittany Abrahms 4/10/12

I am currently taking a course through CMCL called Advertising and Consumer Culture. It takes a different look at advertising by breaking down advertising from a consumer aspect opposed to the business side. In class we were discussing how advertisement is everywhere and in order to help break through the clutter products resort to product placement (just like we have discussed in this class). My teacher showed a clip from 30 Rock where Tina Fay is talking about Verizon Wireless and how great their products are. At the end of the clip she looks at the camera and asks Verizon if she could have her money now. I thought it was a great way to poke fun at product placement while at the same time still getting Verizon's name out there.

http://www.youtube.com/watch?v=d36wUmJGzvA

K1218 03/29/12

I was sitting on the B Bus the other day when I overheard two students talking about how you can now friend your enemies on Facebook. Just when you thought Facebook couldn't get anymore personal, it does. Curious to learn more, I researched the topic when i got home and found this article that explains it all http://www.zdnet.com/blog/facebook/facebook-app-lets-you-name-enemies/10949. Facebook now has a new app called EnemyGraph thats allows you to deignate friends, groups, and pages as enemies. Created by a director and student at the University of Texas in Dallas, the founders explain that Facebook usually connects people through things that they share in common and like. The team believed that people should be connected through things that they don't like as well. As the saying goes, "Keep your friends close, but your enemies closer!"

Brittany Abrahms 3/27/12

I really enjoyed Teresa's email she sent out on Monday how branding isn't just in the label. However, I think the site left out some iconic products such as Coca Cola, IPod, Starbucks, and Gatorade. Those are just a few I've come up with. It may be fun to try to keep the list going!

Brittany Abrahms 3/7/12

It was really nice talking to you Mr.Potter like usual office hour 1:00 PM of Friday afternoon. Thank you! Like I mentioned during our discussion it is always nice to talk to you for organizing my thoughts. You have given us a lesson that strategy is a bigger picture than a tactic. For the tactic we could find it in our daily life, therefore it usual work greatly for bottom-up strategy. Those tactics could be used to build up strategy which would work for the whole comany and it would become top-up strategy => the most common strategy that is still being used in the marketing planning.

Seung Yeon Won 3/2/12

For Chatper 3 reading quiz #7 the feedback is indicating every four of the possibilities are correct. Feedback: The advertising department may be organized in any of five ways: by product or brand, by subfunction of advertising, by end user, by media, by geography. This is similar to the General Mill's example in text. See pg 66. Furthermore on my feedback section it is saying that I got it correct. However the "answer key" is saying that "pdouct or brand" is the only answer therefore I could not receive credit for it.

I believe that it is not only my problem - however most of my classmates' therefore I am writing this on "other discussions" in order to have it fixed.

Sincerely, Seung Yeon Won 2/24/12

>
 * Thank you Seung Yeon. I have made the change to the feedback, which was indeed misleading. The correct answer should be "by product" because a representative from each product must be met with, this is organized by product. This is similar to the General Mills' example in text. See page 66. Dr. P (3/1/12)

On our reading quiz Chapter 5 Question 7. The feedback is indicating that Nosie is the right answer however on the Answer Key it is saying B is the right one which isn't NOISE but a RECEPTION BLOCKER please correct it thank you so much


 * __Sincerely, Seung Yeon Won 2/18/12__**


 * I have decided to correct this for those who contact me directly, Seung Yeon. "Noise" is the correct answer...and the key was marked incorrectly. If anyone is reading this wiki...here's a heads up that if you lost a point like Seung Yeon did, send me an email and we'll correct it in the grade book. Dr. P (2/20/12).

Not necessarily a question pertaining to marketing, unless you wanted to argue this is a kind of product placement, but I am curious about the usage of names in songs, whether it be brand name products or people. My initial guess is that song writers would have to get permission to use a brand name or make a reference to a person in songs before actually using the song in a professional setting, but then again, products like Coke are so popular and widely known I wasn't sure if that was the case. For example: Justin Moore sings a song called "Flyin' Down a Back Road" one line states: "a splash of Jack in my Coke" Would permission from Jack Daniels and Coca-Cola have to be obtained due to branding and trademark laws? Or is the use of product in songs open due to the vast popularity of products such as this? Rebecca Grivas Feb. 5 2012


 * Often...like in the case of the Justin Moore song you mention...and others...the brand would be happy for the free PR. Consider this song from Toby Keith below. But, suppose the song was NEGATIVE toward the brand? Although I'm not a lawyer, my sense is that artistic rights to make parody critical comments about society are protected.

media type="youtube" key="BKZqGJONH68?rel=0" height="315" width="560"

After we talked about the absence of baby boomers in advertisements and the fact that AARP is trying to do something about it, I decided to do some research on my own. I found these two links that discussed the matter: http://www.aarp.org/personal-growth/transitions/info-03-2011/marketing-to-boomer-consumers.html http://www.stargroup1.com/blog/advertisers-marketing-baby-boomers-just-got-additional-thirty-eight-million-prospects

What I don't understand about AARP's campaign to include the older generation is that it seems to me, instead of altering the current ads, advertisers are just going to make new ads and only target them to the baby boomers. Personally, I don't see why this would satisfy the baby boomers because they're not gaining complete equality, and no one wants to be bombarded by more ads regardless of whether they're targeted to you or not. (-K1218, 01/31/12)


 * Here's a link to the print ad that I mentioned in class the other day. Dr. P (2/5/12)
 * AARP ad in Advertising Age

The Superbowl is my favorite time during football season. While I do enjoy watching the game, the part that I look forward to the most are the commercials! I like to see how companies will reach out to their audience and top their hilarious commercials from last year. However, some don't feel as though the commercials that air during the Superbowl are as beneficial to companies as they think. Trying to see if I could get a sneak peak at some of the commercials that will be airing on Sunday, I came upon this article entitled "AdAge Thinks The Super Bowl is Why We Can't Have Nice Things". In the article, the author states that AdAge believes that the Super Bowl can harm the name of the company because "advertisers produce spots that humiliate their profession and do not serve the brands they are intended to promote." I do not agree with this statement. If it weren't for the commercials that are put out during the Super Bowl, then I don't think viewers would pay attention to them during commercial breaks. Dr. Potter, what are your thoughts on this article? Do you think that the ads that are put out during the Super Bowl harm companies more than they help them? =AdAge Thinks The Super Bowl Is Why We Can’t Have Nice Things = http://www.superbowl-commercials.org/10301.html

~Brittany Abrahms (2-3-12)


 * Well, I just watched a few ads...one had a couple of leather-clad women applying body paint to another women who was supposedly nude (the Go Daddy ad) and one for an online tax preparation service that had creative built around a little boy who urinates in a pool. So although I don't agree with everything the article says...but certainly many of the agencies do go for "lowest-common-denominator" in their creative content. Dr. P 2/5/12

= = I was wondering if during this course we were going to be discussing why certain ads pop up on different online sites and how thad computer knows that those are sites that I had just visited hours before? For example, shopbop is one of my favorite sites, and when I was on a movie website the other day, a shopbop ad popped up on the side. -kasey Glueck (1-27-12)
 * You bet we will be talking about that! It will come up in Chapter 13. (Dr. P, 1/31/12)

The other day I was browsing the internet and doing my daily Facebook check for new notifications when I came across a post in my newsfeed that I found both disturbing and amazing at the same time. I do not know the person who originally made the post, but it has received over 5,600 likes and more than 4,000 people shared the link. The post was a picture of a sign on the door at McDonalds (the location of the McDonalds is unknown) and on it read, "Please Note: As an insurance measure due in part to a recent strig of robberies, **African-American** customers are now required to pay an **//additional// fee of $1.50** per transaction". The sign was then signed with a thank you from the McDonalds Corporation and gave the corporate number incase you had any questions. Completely disturbed by this post I called the number on the sign, only to find that it was a number to a Kentucky Fried Chicken Restaurant. Unsure if McDonalds was aware of this scam, I called the corporate office where I was informed that this post had resurfaced from the summer when someone had placed a fake sign on one of their restaraunts. They have been going through great measures to clear the situation.

I mentioned before that I was both disturbed and amazed. I was disturbed by the fact that someone would actually hurt the reputation of one of the leading companies in the fast-food industry. I was amazed by how viral it became through the internet and the power the internet has. This post was originally posted in the summer and goes to show that whatever is placed on the internet is permanent. This post also created bad advertisement for McDonalds and the racist nature of it could cause McDonalds to lose customers. Some comments that were made in the feed included comments that stated individuals will never return from McDonalds.

I felt as though this situation relates to what we have been talking about in class. As we saw in class the other day when talking about different restaurants near our hometowns, Word of Mouth Advertising is extremely powerful. Brittany Abrahms 1-27-12


 * Wow, this is a good example of how IMPORTANT brand monitoring is for clients in the digital age. This is tremendously damaging to a brand...even though the sign is not truly brand-sanctioned or endorsed. Dr. P. (1/30/12)

Hello Mr. Potter it has been nice time with you discussing about the issues that I have as well as some questions being answered thank you always for your love and kindness. Like I have showed you on Tuesday office hour I think it is great idea to make student's own blog and to write notes using it. I am writing this letter on "Other Discussions" so that my classmates could effectively make and to use their own blog.

Making individual's blog would not only allow one to write notes but also to help remember things as lectures get bussy later on this semester. After all you would be proud of your selves when the semester is finished by looking at the blog that you made. It is certainly time consuming comparing to just read and answer the quiz materials. However at the same time it would aid your studying more than you actually believe. There was also Mr. Potter's recomandation to write some wrong answers that I have put on my blog so that I could study for the mid-term and the final. I believe this means studying quizz materials would definately help you study for your future tests.

Sincerely, Seung Yeon Won

- Seung Yeon Won 1/ 27/ 2012-
 * Seung Yeon, I think having students create their own blog about advertising issues would be GREAT. If anyone has a blog that they regularly post to...if you want to post to //it// about course content and just add a link to this wiki, you can get wikipoints that way. Dr. P (1/31/12).

Ch. 3 Branding: One of my all-time favorite pieces of artwork is Heidi Cody's //American Alphabet//, 2000. It demonstrates that visual branding recognition of company logos (See HERE). Each of these images creates branding recognition with one single letter. The tools used to produce this effect are simply font and background shapes and colors. So try it and see how many you know. P.S. Just in case, [|HERE] is a link to the //American Alphabet// key. (Victoria Laudeman, 1/25/2012)

One of the questions from chapter 13 asked about forwarding an advertisement to someone we know and why. I have forwarded many television ads from YouTube to other people, usually via Facebook, because of the humor. One I can specifically recall was a Jack Link's Beef Jerky commercial featuring a "Messin' with Sasquatch" skit. I posted i to my friend's wall not only because we both find the "Messin' with Sasquatch" skits hilarious, but because this one was new and may have been the funniest one I had ever seen. So to answer the question what was it about this particular ad that prompted me to put it on Facebook, my response would be because it was humorous, but also because it was the most humorous - in my opinion - of all the sasquatch commercials. (Will Rettig 12/2/11)

I was reading AdWeek and I cam across this article and thought it was very interesting. On Black Friday Patagonia put out an ad asking consumers to not buy their product because it was bad for the environment. It reminded me of the types of Ads that the men at Third Street made. Although they were telling people not to buy their product it helped the product sell more because the ad attracted attention. This ad however added reasons why to not buy the jacket and how bad it was for the environment. It asked people to take the Common Threads Initiative pledge and join them in helping save the planet. I think this ad could go on of two ways. It definitely attracted attention and if it didn't help them sell jackets then it at least helped them to get people to join their pledge. However people could see this ad and not buy their jacket. It was risky and it caused them to lose sales in the short run but it will be interesting to see how they do in the long run. (Emily Terfehr 11/30/11) http://www.adweek.com/news/advertising-branding/ad-day-patagonia-136745

I think that the research you conducted on the advertisements on mobile phones was actually really interesting. It is interesting to think of how much effort goes into the production of the mobile phone apps ads and how much traffic they get from people. When there are ads that I see on phones, it makes me nuts because it is easier to ignore them but it is difficult because they are noticeable and take up a good amount of the screen. On a different note, I thought that the Third Street Agency's presentation was good because they addressed the points that all of us wanted to hear. Their ideas of how to get people attention, and pointed out the important aspects of how to create useful advertisements. (iimoller 11/29/11)

I felt that today's guest speakers from Third Street Agency were great. I thought their presentation was thought out and executed extremely well. I found that the 4 men knew a lot about their agency and described their clients and material they have worked on in ways that increased my knowledge about the advertising business. I like how they call themselves an Attention Agency and find that to be very clever. In the future, I would say having them guest lecture is a must (if they are able to visit). (sarah davis 11/28/11)

The online lecture content poses three hypothesis about branded mobile apps. Hypothesis 2 states that "branded mobile phone apps for highly-relevant product will have a larger persuasive impact in shifts in attitude and behavior. From the results we see that the hypothesis was not supported which didn't necessarily surprise me at all. In my own experience, regardless of relevancy, ads are ads are ads and any ad that interrupts or stalls a viewing process or series of actions, becomes a nuisance. Ads tend to be irritating no matter how relevant to me it may be or how closely tailored to my likes it is. (Alyssa Rossman-Rorman 11/21/11)

I also use Google as my web portal. It is the most efficient way for my to get where i want on the internet. I chose Google over other competitors such as Yahoo, AOL and others because of its clean, and simple home page. Other portals such as Yahoo and AOL have too much going on within their pages. When i access Google I have one goal; I want to access the information that I need without any other distractions. There is no advertising on the Google page but there is advertising on the other portals like AOL and Google. When using Google, there are forms of advertising after you submit a search. On the side of the page there are ads that display websites that are similar to your search or products that may be beneficial to you. This is a good way to advertise effectively and not ove distracting. (Ian Lefkowitz, 11.18.11)

The web portal I use is Google. A web portal is a website that functions as an access point to information on the World Wide Web. Other examples of web portals include AOL, Yahoo, and MSN. On the main page of Google there are no advertisements. The opening page is very simplistic and easy to use. However, if you click on the bottom of the page of the Advertising Programs link it takes you to a page that teaches a use how to make ads. Google does a pretty good job of keeping the ad clutter off of their page and to a minimum. There aren't really any advertisements that pop up, only websites that are similar to the item you are searching for. (dwooding 11/18/11)

On Facebook I get so many advertisements that I didn't even realize until after class today. In my interest category, I have the music that I listen to as well as movies and activities that I enjoy. This translates to what advertisers send me on the side bar of certain pages on Facebook. Clicking on one of my group pages, there is a picture/ad for Taylor Swift claiming she is in a scandal of some sort. I have never clicked on it but I feel that it is a scam. I guess I had always tuned out the advertisements on the side since they are in the outside of the page. In these sorts of social media, I think advertising is hard because people aren't looking at the ads, they are looking at the information on the page dealing with their friends and family. In this sense, I feel that the advertising companies are wasting money by placing ads in social networks. (iimoller 11/17/11)

After talking about digital/interactive media in class today, I specifically took notice of advertisements on the everyday sites that I go to. For example, everyday I read specific blogs and go to specific clothing sites. On everyone of these sites, side banner advertisements or banners at the top of the page are always there. On one blog, COACH was being advertised across the entire top of the screen. Also, the blogs that I regularly read are full of sponsored advertisements. Most popular blogs, such as the ones I read are viewed by so many people that online clothing/art/design websites want their sites to also be seen by the same viewers. Because of this, they pay the bloggers to advertise on the side of their page. (sarah davis 11/16/11)

media type="youtube" key="fJCAYS_i5Ls" height="315" width="420" In this short clip from an episode of //Sex and the City//, they manage to squeeze two product placement mentions in. Both the logo for Apple and Amazon.com are mentioned or seen by the viewer within a 13 second span. Obviously, the Apple computer product placement is much more discreet, but as for Amazon.com, the name is verbally mentioned and praised, as well as a close-up screen shot of Amazon's website is shown. The purpose of product placement is for brands to be able to showcase their brands in programming instead of through a commercial, but in this clip, it seems basically like a commercial because it praises Amazon.com as a better solution than a bookstore because you can get the book just as fast by overnight shipping and avoid any shame because you dont need to check out and feel embarrassed in front of a cashier about certain selections. I think that this is a good use of product placement because it relates very well to the rest of the episode (not displayed in the youtube video) and still gets the viewer to notice the brand. (Stephanie Wager 11/10/11).

I'm not sure if this is considered an ad, but after Halloween Jimmy Kimmel made an announcement to parents telling them to tell their kids that they ate all of their candy and get it on tape. I saw it while I was on you tube and instantly sent it to my mom. Advertisements that are sent to others, mean that they draw you in somehow through emotional values or they are informational. In this sense, this ad reminded me of my mom and it is something that she and my dad would have done as a joke to me and my brother when we were the age of these kids. The reactions are just hysterical. (iimoller 11/9/11) media type="youtube" key="_YQpbzQ6gzs" height="315" width="560"

In lieu of Douglas Freeland coming to speak, I read his bio and was really interested about the commercial he helped promote. I wasn't sure what specific McDonald's commercial he was talking about with LeBron James, so i looked it up and here it is! I think its really funny & goes along with the discussion we had in class about the Bret Farve commercial. Both of these commercials use celebrities, so there is probably a lot of liability, money and time commitments on either end of production & talent. It would be interesting to hear if Douglas Freeland spoke with LeBron about using him and the idea of asking what his "likelihood of winning 7 championships" is. I wonder what LeBron's initial reactions were and if McDonald's corp thought there might've been any bad repercussions by poking fun at him- they obviously weren't that worried about it. (Libby Lienhoop, 11/4/11) media type="youtube" key="Ej3SftmixMs" height="315" width="560"

Chapter 12: If I had to limit myself to 10 TV networks the hardest part would be coming up with all 10. My TV watching is very limited because I never have time to really channel surf anyways. I could be content with CNN, ABC, MTV, TBS, FOX, and really that is probably it. Maybe I could add the History channel and E! for some variety when I get tired of my normal programming.(Emily Barnett 11/3/11).

Chapter 12: Channel Repertoire describes the few channels that we watch regularly out of all the channels that we get on our televisions. If I had to choose 10 TV networks to have for the next year they would be: Fox, ABC, NBC, ESPN, MTV, ABC Family, E!, HGTV, TBS, and TV Land in that order. (Kathleen Gross 11/2/2011)

I still consider radio as an important way for local advertisers to reach consumers. Because local businesses often have a limited advertising budget, radio allows them to better segment their audience to place messages strictly where the target is more likely to hear them. In addition, since radio advertising is more inexpensive compared to television it can utilize the money saved to reinvest in the frequency of the advertising message. Since most advertising messages need to be heard at least three times for listeners to retain it, radio would be an advantageous medium for local advertising messages. (Carly Leonard, 11/03/2011)

Chapter 10: After looking around ilovelocalcommercials.com I was thoroughly entertained. The website has a collection of wacky commercials from across the country that the majority of us are not exposed to because they can be really obscure. Local businesses do not have the funds or the resources to produce the kind of advertisements such as those during the Superbowl that gain recognition for their impact, but they can still bring attention to the local businesses. With fewer expectations and definitely fewer professionals involved, local commercials can be more abnormal. It's ironic that these ridiculous commercials with little professional tact can still be huge successes because they are memorable. An easy example is "Flea Market Montgomery". (Emily Barnett 11/2/11).

The ilovecommericials.com site is supported by MicroBilt Corporation, a company devoted to helping small business make a profit. The way the site works is that anyone can nominate a local business that they think is worthy of attention and if the site creators, Rhett and Link, like your pitch, they help the business you submitted to try and get attention. They create the best local commercial that they can with what they have in the hopes to get your business’ name out into the world. After the entries have been narrowed down, MicroBilt follows up with the businesses nominated and after top choices are made, they contact those business, and if they get the green light, they plan the trip to visit the business site and create a Rhett&Linkommercial. Self-nomination is encouraged as are business outside of the US- but they won’t travel. Many of the local commercials are funny, which is how MicroBilt wants it. However, MicroBilt, the company behind ILoveLocalCommercials.com, is serious about “helping small businesses use good information to make smart decisions and see profit today. MicroBilt does this by offering the up-to-date data to all kinds of businesses that need to make informed decisions about offering credit, collecting debts and background screening.” After watching twelve commercials on the ilovecommercials.com site, I decided that the one I found to be most effective was the one for the Central Florida Zoo and Botanical Gardens. I don’t support zoos at all, so I can’t say that personally I would go; however, the commercial was different from the others in that it was funny but didn’t cross the line into mockery. I really liked certain aspects of other commercials too like the Walter Salmon Repo commercial, Butt Drugs, and Ray’s Midbell Music, but overall the commercial for the zoo was my favorite. (Alyssa Rossman-Rorman 11/1/11)

In Chapter 10 (pg. 256) it talked about digital kiosks. I was in Chicago over the weekend doing some interviews and I noticed this ticket kiosk as I hopped on the redline train. As I snapped a photo, I tried to link it to some sort of advertisement. The kiosk itself was easy to use and had this specific train company stamped all over it. Not only did the kiosk itself advertise for its station, but the ticket itself contained a photo of the train and tracks with its label on the top. Once I got onto the train however, I was surrounded by ipad 2 billboards in the terminal, along with many fast food billboards. (Andrew Williams 10/31/11) [IMG]http://i56.tinypic.com/10e3ptz.jpg[/IMG]

The discussion in class today about when an ad is successful and becomes a part of popular culture reminded me of the same concept that arose during a case study from my marketing class. The popular phrase “been there, done that” was actually featured originally in Mt. Dew commercials. The phrase was used to exemplify how the “Dew Dudes” already had done many of the extreme sports featured in the commercials. The phrase became so popular among viewers that it is still used today even though the advertising campaign was over a decade ago. (Carly Leonard, 10/19/2011)

A SWOT analysis consists of the Strengths, Weaknesses, Opportunities and Threats in a project or business venture. I am currently a Telecommunications major. The strengths of this department are its faculty. The faculty is very knowledge about the industry and make the subject matter enthusiastic and enjoyable. A weakness of the department in my opinion is its size. The school of telecommunications is very limited in class selection compared to some of the other schools on campus, therefore it is difficult to focus on a specific aspect one may be passionate about. The opportunities from the telecommunications department consist of the large alumni who can aid in the job search, there is also the many opportunities provided through IU that allow students to learn in the telecommunications environment whether it be film, radio, advertising and many more. Lastly, there are the threats. I honestly do not believe that there are threats within the school, the telecommunication program offers such a great education and learning experience for those interested in the field. I guess my only threat is that a degree in telecommunications can be limiting when looking for employment and unless you are certain of which aspect you want to be in it is important to study many different parts of the industry. (Ian Lefkowitz, 10/14/11)

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As I am sitting here writing my Exam Essay for the Product Lifecycle, I tried to be "productive" and look up a few early videos from apple. This is a video with Steve Jobs, may he rest in peace, talking about the release of the iPod (2001) and how it will compete with the small amount of competitors. I just wanted to share this and show everyone how smart he was when presenting this. He discusses what his target audience is and how his product will rival in price, effectiveness and durability. HOW COOL. APPLE FOR LIFE! (candicemarshall 10/9/11)

Back in my hometown, my family attempted to be a new member of Comcast. We scheduled our installation appointment; they came, and then left without any acknowledgment of how to work the product. Our cable was spotty and would keep losing signal. Our internet router wasn’t installed correctly, and we had to call the consumer helpline half a dozen times before ever getting the correct information to fix it. After going through all this trouble, we just said forget it and cancelled our services. The lifetime customer value Comcast lost was roughly $24,000. This is estimated by taking the monthly payment (roughly $80) X the number of months in a year(12) X the estimated lifetime in years that we would have been Comcast customers (25). (Carly Leonard, 10/11/2011)

Like him or hate him, Tiger Woods is in the news again for his life off the course. In the last few week, Tiger signed his first endorsement year in two years, and more notably his first since his career took a dive in November of 2009. Once sponsored by the fancy Swiss watch manufacturer TAG Heuer, Tiger has now signed a deal with the ever popular Rolex. While details about the deal have been hard to find, Tiger is still letting the public know he's "the man" by placing number one in a Ipsos Mori poll of celebrities and brands as the "riskiest brand ambassador." According to the survey, nearly 25% of American participants proclaimed that they considered stopping the purchasing of products endorsed by Tiger Woods. (rmodjesk 10/7/11)

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The ad that I remember most was the Volkswagen commercial that included a boy dressed as Darth Vader. This was memorable because it was different than every other car commercial because it was not overloaded with car facts and features but incorporated these things in a creative and unique way. I think this ad would fit in well with the other recalled ads. Recalled advertisements are based on percentages of viewers who are able to remember or recall the brand of an advertisement that was exposed during regular time of the Super Bowl. Some of the other ads on the recalled ads list included Doritos, with a pug and a different one with finger licking. Both are memorable and emphasize the brand and I think this Darth Vader Volkswagen commercial does the same. Stephanie Wager (October 6, 2011)

After further analyzing the BrandZ pyramid it seems to me that its basically a way of categorizing someone's relationship with a particular brand. If a brand is extremely important to you for further reasons than just liking their product, you'd be at the top of the pyramid for that brand. For example, you may like the cars Audi, BMW, and Mercedes make, but you'd prefer Audi over the others because you feel they have a superior product and perhaps your family had always driven Audi cars while you were growing up. This could create an emotional attachment to a brand categorizing you as "Bonding" on the pyramid. If a brand is unimportant to you and you don't know much about it you'd be lower on the pyramid. It's every brands objective to build a large number of followers that could be categorized at the top of the pyramid. (Preston Schenkel 10/05/11)

i like to talk about the creative adverising. There are so many interesting and creative advertising catches cosumers eyes. Sunkyog Yoon 10/01/2011

Reference: []

This week we talked about advertising strategies and one of the slides on Wednesday I believe had a picture of Jordin Sparks on it. She was used in an ad for "got milk?" Although I'm not a fan of him, I find it interesting that Justin Bieber has not been asked to act in an ad for a consumer product. I think it would be a huge hit for the 15-19 demographic, especially among females. I'm not sure of what could be advertised using a male singer to target younger females, but I believe Bieber would be a good celebrity to call in. (Will Rettig 9/29/11)


 * He has been very cautious, it would seem, against getting involved with endorsements. However, you should see the wiki post from Lisa Kim on the other page (Dr. P 10/1/11)

The value of knowing of knowing if advertising changed a consumers attitude, is that advertisers can then take the attributes or characteristics of the ad (specifics that positively or negatively affected the consumers attitude change) and then play off of those themes and expand on them in future ads or phase them out if they are found to be counterproductive to what the brand is trying to achieve. Feedback data allows advertisers to gain a better understanding of how to communicate with their audience and how to potentially add to that audience. It is also important to know if the customers understood what you're selling within the context that it's being advertised because ambiguity will usually lead to a more negative feeling toward the commercial or ad which can project onto the product or brand. (Alyssa Rossman-Rorman 9/28/11)

We need perceptual screens in order to filter all the media messages to which we are exposed. Our brains could not process all the information given to us in advertisements; therefore, we use perceptual screens to sort through these messages and find the ones that are most applicable to us. We tailor the messages we focus our attention on to align with our interests, needs, beliefs, senses, emotions, personality, and many additional factors in order to screen the messages that are irrelevant to us. (Carly Leonard, 09/28/2011)

I have always had a brand loyalty towards Clinique Makeup brands which started from when i first started using makeup. My mom as well as her sisters have always used it which made me an instant supporter. The "clean", simple ways that they advertise has also drawn me towards them even now when I have heard of other brands that have been known to be good. Clinique has a customer service department which values their user's opinions and always ensures that their customers are happy as to keep them as a user of their products for life. I have used other brands makeup however Clinique is always my go to brand for all of my cosmetics. (iimoller 9/26/11)

I’ve always had a brand loyalty towards Coca-Cola over any other soft drink provider. I just prefer this brand and insist that it has better quality tasting products, especially Diet Coke. I also really enjoy its “open happiness” advertising campaign and the way the brand is recognizable worldwide. I’ve noticed that my brand loyalty has only grown stronger over time. Since attending Indiana University, I have become the household decision maker and primary purchase influencer, and since all my purchasing decisions are made by me for me, I always choose Coke products when stocking my refrigerator. (Carly Leonard, 9/21/2001)

When asked to describe a brand that I primarily purchase, the first food brand that came to mind was ORBIT gum. I am an avid gum-chewer, and whenever I need to buy gum for myself I always buy ORBIT and nothing else. However, when other people have other brands of gum I will chew it, but I will only purchase ORBIT with my own money and for myself. After thinking about this I realized I do this for no particular reason, but it has always been the gum my family has bought and I just seem to gravitate towards any flavor of ORBIT gum in the grocery. I am loyal to this brand because it has always done its job and satisfied my sweet tooth or taste for gum. I have no reason to change my purchasing habit or become un-loyal to ORBIT. (sarah davis 9.19.11)

One of the prompts for chapter 5 asks about personal brand loyalty. Over time there are brands that I have become loyal to for various reasons. For example, for as long as I can remember we have always had Macintosh/Apple computers in my house. Through my parents commitment over the years and Apple products being the staple in my home, I've grown to support the product and respect the inventiveness of the brand. Over time there has never been a time where I considered anything else an option. Another thing people seem to take a pretty strong stance on is the age-old coke or pepsi battle. When I was in elementary school we had soda machines that were off limits to us, the little kids. However, there was a pepsi machine that was behind a wall and easier to access than the Coca-Cola vending machines. I to associate Pepsi with being that off limits but quietly accessible drink of maturity and freedom and I stuck by my guns. At some point in middle school the widely- publicized Pepsi Challenge was taking place across America. I happened to go to the movies one Friday and me and my friends stumbled upon a Pepsi Challenge site set up. We all participated and to my surprise I chose Coke. After feeling like a real failure for not knowing the difference, I made my way into the movie theater and up to the concession stand. This Regal Cinema happened to carry Coke products. I said to hell with it ordered a Coke and never looked back. My brand loyalty to Coke has since remained. (Alyssa Rossman-Rorman 9/18/11)

A brand I purchase due to the symbolic benefit it provides is Starbuck’s coffee. Starbucks aligns itself with quality coffee, environmentally friendly operating practices, and ethnical business practices. Also, Starbucks provides services that make the customer feel important like individualizing orders while providing free Wi-Fi and a chic socializing environment. (Carly Leonard, 09/19/2009)

I was surfing on the internet on youtube and other time-consuming websites, and I figured that the advertisements that appear on my web browser were quite relevant to what I am interested into. I was quite amazed by the websites because they seemed to understand my psychographic information very well. I looked at my roommates computer and went into the same website however it had different advertisements. I noticed that some of the products were the products that I was interested in buying over the weekend. I'm assuming that my computer stored cookies from shopping sites and those cookies brought up relevant ads to appear on my computer. I feel that the advertisements now are getting closer to the people by matching their psychographic characteristics. (Motomasa Tanioka 9/16/2011) In relation to chapter 4, in class we discussed whether or not we were loyal to certain brands for what they symbolize or for whatever reason we may identify with them. One brand that I am loyal to id Diet Coke. I buy it, I "liked" the company on Facebook, and it is just my all around drink of choice. I think I identify with it because it aims at a healthier lifestyle, like its support for heart health in women. I don't feel like its counterpart, Coke, really takes any kind of stance about lifestyle choices. However, the fact that Diet Coke has zero calories is probably the main reason it focuses its brand on health. (Kathleen Gross 9/16/2011)

I wasn't quite sure where to post this, but I wanted to briefly respond to one of the prompts from chapter 3. I recently studied abroad in Spain and throughout my travels (which were limited to countries within Europe), I noticed that their advertising was seemingly freer in what it could depict. In an ad I often came across that encouraged mammograms to prevent breast cancer, they didn't beat around the bush with pink ribbons or catchy slogans, rather, the ad depicted a close-up shot of the naked chest of a woman. I have yet to see that sort of thing occurring so regularly if at all in the US. The regulations for what can and cannot be on an advertisement were clearly more lax when it came to nudity and sexual depiction. Further, much of the in-your-face advertising came in large part from U.S. based corporation like fast food chains. It was incredible to see that even though the product was altered, the advertising strategy utilized here in the states was emulated to a noticeable degree abroad. Although Barcelona is a very cosmopolitan place, it still seemed out of place in the environment. (Alyssa Rossman-Rorman 9/13/11)

This is an x-box 360 add that will not air -Peter O'Daniel media type="youtube" key="qNuRQmvykwk" width="425" height="350"

This is a McDonald's commercial before Kobe was accused of rape... media type="youtube" key="2Dq2-98HliQ" width="425" height="350"

This is a McDonald's commercial after Kobe was accused of rape... media type="youtube" key="PmrTDZy3f2M" width="425" height="350"

LeBron took many other endorsements in place of Kobe, such as Nike, Sprite, etc. -Peter O'Daniel

Here is a funny/interesting perspective on what current ads say about society. http://www.cracked.com/blog/6-ad-campaigns-that-prove-humanity-doomed/

-Mike Scheuer

=**-**= His computer, along with a bag, his birth certificate and some cash, was stolen while on a business trip to New York City from somewhere in Canada. Using Twitter, a tracking program called Prey and some helpful twitter followers, the man was able to get his stuff back.
 * H**ere is an amazing story about a man who had his laptop stolen while in New York.

[|Chronological Twitter Stream of the event] [|Overview of the story]

ploy by Prey to start a viral ad campaign for the program. The theft victim maintains that he is not involved with Prey at all despite the positive press for the company. =**-**=
 * D**uring the Twitter discussion, several people made the remark that this is nothing but a clever
 * -Adam**



Here's a good example of a creative advertisement for sunglasses that would definitely attract the viewer. -Peter O'Daniel


 * Okay, so I had to look to make sure that the ad Peter posted was really a campaign and not just some crude photoshop thing. It is. For Glassing sunglasses.
 * But, while trying to confirm it, I found other example of the campaign on a cool website I've known for awhile...thought I'd let you know about it. It's called Ads of The World. Good to look at to get creative ideas (good and bad).Dr. P. (June 3)

Hey, Here's the link: []



I analyzed this ad using the creative pyramid (page 235). Overall, I feel that's it's pretty effective.

-Shauna Burris


 * Shauna--Please share what part of the creative pyramid you think that each part of the Hugo ad is addressing? Is there anything in there that assesses credibility, for example? --Dr. P (June 3).

Here's a link to what BNET named the 10 best ads of 2010: http://www.bnet.com/blog/advertising-business/bnet-8217s-10-best-ads-of-2010/6814

BNET, who is the "CBS Interactive Business Network" (aka most likely biased to whatever ads were run on CBS) picked a few ads I was personally familiar with, but many I don't ever remember seeing. However, they named Lady Gaga and Beyonce's 9 minute video as the #2 best ad of the year. Maybe it was the long, interrupting, and dreadful dialogue in the video, but I hated the video and didn't even remember that there were product placements in it. So how effective do you think product placement really is then? -Melissa
 * Melissa--I thought the Kevin Bacon Logitech ad was wonderful...although you may need to be my age to "get it" and perhaps even know who Kevin Bacon is. I don't know. But certainly I'm in the target and getting Bacon to star in it was a coup for sure. The Product Placement question you pose is an important one. I'm only guessing from your comments, however, that you may not have been a fan of Gaga, Beyonce, or the song or the video. In that case, you were not (positively) emotionally attached to the peripheral cues. Dr. P (June 6, 2011).

Indiana University hosted the high school state track meet this past weekend, and I was rather uncomfortable to notice the numerous ads presented by the announcer all day for Farmer's Insurance. Maybe it's from being in this class that I'm more aware of advertising, or maybe it's because we just talked about radio hosts doing impromptu placements for advertisers, but it seemed rather inappropriate for a high school track meet to become one more place we're bombarded by ads. It makes sense that people would be there all day with a primary audience of parent spectators (who would be far more interested in insurance than teenage competitors), but for me it was very off-putting. -Melissa
 * Yup, it's everywhere. Sorry to ruin your life. ;) But, of course, if Farmer's is helping to offset costs for the meet then they would need to receive something of value in return. Dr. P (June 6, 2011).

I thought this article was interesting! http://www.mediabizbloggers.com/Upfront_Week_2008_Updates_and_Insights/The-Game-the-Game-and-at-BET-Fiction-Beyond-the-Game---Simon-Applebaum.html

I think it's interesting because this show first premiered on the CW network about 4 years ago and only lasted 2 seasons. Its fan base was so strong that it was off for a year and a half and its fans brought back the TV show, where it was placed on a different network and now it has made the 2011 "upfronts" for its 4th season. This is an example of how demographics can play a MAJOR part in advertising and its market, it just depends on what demographics the TV show appeals to.
 * Blake A. Ray; 6/7/11**


 * __**


 * Thought this was pretty strange. The French government has banned using the words "Facebook" or "Twitter" during on air discussions unless it is a paid for ad by the company. Presumably this is to cut down on free advertising for the two.**


 * []**


 * Adam Rochford 6/7/11**

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I found this clip to be very interesting. It portrays how marketing and advertising can utilize product placement. This is a clear example of "product placement" that is more obvious than subtle. In the middle of the gra**mmys before announcing the winner, he pulls out his "new ipad " advertising Apple. It's very smart and funny; great advertising!**

~Blake A. Ray; 6/9/11

Product placement had a goldmine in Talledega Nights (and NASCAR in general, come to think of it). When I was watching it with a friend this winter for probably the 100th time, we finally noticed that the movie was probably profiting before even finishing production with that many corporate advertisers. Will Ferrel gives a prayer prior to eating lunch, in which he is legally obligated to promote Powerade, then the blooper reel during the credits has off-hand celebrity endorsement commercials. Whoever came up with the concept to make a comedy about NASCAR was brilliant. -Melissa
 * Hard to know if he got paid by Apple for that. Which is one of the things that all brands are hoping for...to become so much a part of culture & status that having one and telling people about it (even on national TV @ the Grammy's) becomes so hip that they don't have to pay people to do it. (Dr. P., 6/12/11)

For Chapter 13, I'm interested in the topic "Internet Audience" most. From the "Insight" professor showed in class, we know that the trend is internet ad will be more than TV ad soon. So here is a research about the [|World Internet Audience]. Obviously, Asian is the best market potentially. As for the calculation part we learned on Thursday's class, I found a website may helps to study [|Media Planning& Buying] --Yi 6/10/11


 * __ Yi, two great sites. The media planning calculators point out the (possibly frustrating) truth...once you become a media planner all the calculations are done by computer programs. But in T340 you need to know how to do them by hand. The reason is, of course, that you will need to understand the formulas/thinking behind the calculations in order to have a conceptual grasp of what a media planner is calculating. Dr. P., 6/12/11 __

I just put this youtube video here, because i think this girl is amazing! --- Xingzhu

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I think it's interesting how the New York Times website resembles the company's hard copy newspapers through being so cluttered

http://www.nytimes.com

- Bryan F. White




 * I've uploaded a screen shot, Bryan. You are right about resembling the hard copy. But not too cluttered with ADS...like most newspaper homepages you might think.
 * But, compare with The Bloomington Herald Times where I've outlined some ads (Dr. P 6/16/11)
 * [[image:potter-t340-iu/6-16-2011_9-02-55_PM.jpg width="531" height="297"]]

This is an example of an pre-printed insert that is sent out to a specified demographic. In this case, it's sent out to college students that need a ride from class to off-campus housing and vice versa. This is a great marketing strategy because it will catch the eye of a college student who doesn't have personal transportation. -Blake A. Ray; 6/16/2011