7.++Advertising+Websites

__**Use this to create links to websites/blogs that focus on advertising or the advertising industry.**__
 * __** Also, please be SURE to put your name and the date of your comment so you can get credit. --Dr. P (June 3, 2011) **__

Adage just recently released an interesting article about product placement in the show //30 Rock// that I think you will enjoy//. 30 Rock// is known for their witty branded integrations and product placements so it is not a surprise that Kraft had approached them asking for a spot in their live episode. //30 Rock// was doing a special live episode and reached out to Kraft because they "wanted to use a sponsor in the sketch that was around in the mediums early age." As a result, the producers of //30 Rock// created a fictional "Kraft Product Placement Comedy Hour"during which they stated that Kraft dairy product was "the cheese that won World War II." This was a great article on how beneficial product placement is. Here is the link to the article if you would like to read more! [|How '30 Rock' Pitched Kraft on Product Placement]

Advertising Age is my favorite website when it comes to learning about what is going on in the advertising industry. I used to go on numerous websites and read articles, many of which pertained to current events in advertising, but I later found AdAge.com. I love this website because it has everything you need to know about the business. There are different categories in which you can find articles, such as Global, Digital, and Mediaworks. These tabs are updated with current events that are happening in advertising. One of the main topics under "Media Works" is the 2012 superbowl. Obviously, the Superbowl is known for having the best advertisements, so it is no surprise that Ad Age would have an entire section dedicated to this. I think that anyone who is interested in advertising should start reading Advertising Age because there is so much helpful information on the site. http://adage.com/special-reports/superbowl/148 (Corinne Caraher 1/18/12)

The Starcom MediaVest website was down when I tried to look around the site and find out more about the media planning, so instead I explored the website for MediaVest Globa, which Starcom is a part of. I learned about the purpose of MediaVest and that they seek to bond people together through their voice and purposes by way of our digital world of information. They say they are brand builders. MediaVest tries to build unique brands through their visions, values, and capabilities. I also read a press release about Coleen Kuehn who has joined the MediaVest team as President of Strategy and Planning. Some tasks that Kuehn will oversee in the role of media planner is the agency's strategy and communications planning capability. This includes things like talent development, approaches to planning, and tools to help with planning and strategy. The press release also mentioned that the new acting president of Strategy and PLanning will be part of MediaVest's Executive and Operations team, operating out of New York, which means she will be taking on a larger role than just media planning. I thought this was interesting because I was unaware of how much work the media planner has to do. On top of the typical work for a media planner, the one working for MediaVest will also serve on an additional team. Kuehn will have a challenge in buying and planning media so that it is effective enough that the advertiser will have an advantage. (Stephanie Wager 12/09/11)

=Advertising News Sites That Interest You=

AdForum

Ads of the World

Advertising Age

Creativity

=Ad Agencies That Interest You=

After discussing several advertising agencies in class this week, I researched some full-service ad agencies. 72andSunny is one that I took a particular interest in. Their website is really modern looking and if I were a company looking to hire an ad agency, I would want a company that stays current with the times. This agency has several clients ranging from XBOX 360 and PacSun to Activision and Nike. This agency is also responsible for creating the Call of Duty: Modern Warfare 3 commercial with all of the celebrities and other special guests. Here is the website [] and check out one of their commercials below for 2k Sports. This advertisement also features a celebrity endorser in Spike Lee for the NBA 2k Sports game. media type="youtube" key="oekQ8nJT_s8" height="390" width="640" Zachary Eisenberg 1/27/12

Big Spaceship (from Wesley Mericle 9/19/11)

[|Chase Jarvis] - Chase is a world renowned photographer and videographer, his work can easily be related to chapters 9 and 10. Jarvis' crew does a lot of commercial work and is stationed in Seattle. (Wesley Mericle 10/26/11)