2.++Ads+that+you+don't+like

__**O****n T**____**his Page Please Discuss Ads that You Don't Like and/or Ads that You Think are Particularly Ineffective for the Client. Be sure to say WHY and Relate it to a CURRENT READING in the textbook.**__

__** Also, please be SURE to put your name and the date of your comment so you can get credit. --Dr. P (June 3, 2011) **__

[] I didn't like this advertisement because it did not say anything about the product. I don't think that it creates a bond with the customer and leaves them feeling more confused about what the point of the ad was. Is this supposed to represent the companies change to a more revamped no more mister nice guy image that it has had in recent years? What is the purpose or significance of the changed image? I didn't understand where she was going or why she had chosen to ride a motorcycle. All in all I think that they needed more audience research before putting out this kind of advertisement. Caitlin Bedwell 4/25/12

[] I did not enjoy this Pandora Radio ad initially because it interrupted the music station I was listening to. Then when I did start paying attention the voice and monotone that the speaker utilized also made it hard for me to focus on the product the advertisement was attempting to sell. I think if ads are going to be used on a station like Pandora they should at least be somewhat entertaining because they are essentially interrupting one's entertainment. Javon Cornley 4/12/12

http://www.youtube.com/watch?v=zMY5_Ffsw7w This Public Service Announcement is not good because it has no strong message. They are suppose to make decisions about sex credible and effective. These PSA can be either used on the radio or visual commercial. Jamonne Chester 4/12/2012

[] I did not enjoy listening to this ad because of the tone of voice the speaker used. The voice seemed to be obnoxious and somewhat corny to me personally therefore it wasn't an effective advertisement to me. It was hard for me to focus on the details of the commercial because of the annoying voice the speaker used. This tone/style used may be an effective way to get through to some individuals, but it fit me and it essentially bothered me. Javon Cornley- 3/29/2012

While watching the Super Bowl I did not like the Chevy “Silverado” commercial because I thought the setting was very dirty and not eye catching. I was turned off by the ad because they showed the car in a really dull and depressing place. I also thought having the man eat the twinkie at the end was a turn off to people. It took me away from the car and made the ad seem like it was more of a Twinkie commercial instead. All together I did not like Chevy’s strategy. http://www.youtube.com/watch?v=UwgJzNHvJ-c Kasey Glueck 3-2-12 media type="youtube" key="3iuG1OpnHP8" height="315" width="420"

I have troubles understanding why the creative team for Dr. Pepper decided to go with this type of an ad campaign. They try to make a diet soda manly, but offend men and women alike in the process. A lot of the copy in the commercial blatantly excludes women and at the same time makes men look like arrogant jerks. I thought it was interesting that on YouTube, the video has 1,655 likes but 2,600 dislikes. Clearly the video had a negative impact on audiences. This may have been part of the advertising strategy, but I'm not sure how much it actually helped them market their product. - Rachel Staky 3/2/12

[] I don't particularly like this advertisement because I don't think it advertises the features of the car that most people really care about. Car buyers do look for vehicles with nice headlights, but I don't think the lights are people's main focus when car shopping. The commercial does not discuss the features of the car such as: miles per gallon, horsepower, tire brand, etc. I don't understand their advertising strategy when they were producing the commercial because it doesn't draw on main points most car buyers look for. It seems they are looking for comedy more than the effectiveness that the commercial would have on their product. -Javon Cornley 2/23/12


 * Great point Javon. Of ALL the features to focus on about a performance car...in the Superbowl, even! Dr. P (3/1/12)

In class we talked about ads being encoded and decoded in positive and negative ways to try and capture their audience. If ads are encoded negatively and viewers do not get what they want out of the ad, then the advertisers have failed. An ad that I absolutely cannot stand is the education connection commercials. They use a horrible jingle that gets stuck into my head, but whenever I hear it I want to immediately turn the channel, or make fun of the commercial. I could not imagine people watching the commercial and actually finding it positive and want to go to the website and take online classes. (Courtney Woodard 2/23/12) []

In class we discussed commercials that we like and commercials that we don't like. I usually watch the Superbowl mainly for the hilarious commercials that they have every year, but this year there was one commercial in particular that I did not like. The Audi commercial for their LED headlights with the vampire theme did not appeal to me. Did I think the commercial was funny, yes, but I don't think it is successful advertising when no one knows what the commercial is for until the very last second. I had absolutely no idea what was happening with all the vampires dying, and in the last few seconds of the commercial we find out that they were advertising their LED headlights. I feel that in order for a commercial to be successful and to catch the audience's attention, they should know what is being advertised before/during the commercial. Having no idea what the commercial was for until the very end seemed like poor advertising. I think this commercial relates back to Chapter 5 on how the audience perceives the commercials, and whether or not the company successfully got the attention of the viewers. (Corinne Caraher 2/13/12) http://www.youtube.com/watch?v=lw9ZeXB2uKs
 * Courtney--Good explanation of the ad from an encoding/decoding standpoint. But, now that we have talked about objectives/methods perhaps you can see that the GOAL of the ad may have been to get you to remember the name of the client...and they don't really mind if there is negative emotion tied to it from their annoying jingle. Something to think about, anyway. Dr. P 3/1/12

Today in lecture (Feb 6) we spent most of the time talking about the commercials during the super bowl. We talked about how we all have certain commercials/ads that do not appeal to us, and that we really do not enjoy. You mentioned the "peeing in the pool" commercial and how you did not like it and thought it was inappropriate and unrelated to the brand it was selling, which I honestly cannot even remember. Then we disgussed how sometimes ads that leave a negative impact on someone can be just as affected for marketing as ads that leave a really positive impact. The reason for this is because even if an ad upsets us, or disgusts us, or makes us angry it is accomplishing the goal of making and impact on the consumer. By arousing us in some way, even negatively, we are most likely going to remember that ad and the brand. By leaving this impact on us, it could cause us to then use word-of-mouth and tell our friends about this "awful" ad we say. Then our friends may decide to check the ad out, and they may end up liking this ad, which could lead them to purchase the product. This is just one kind of example as to how an ad that arouses us negatively can still work in the advantage of the advertiser. During this discussion in class, and ad that popped into my mind without any effort was the DQ commercials with he Lips. Im guessing that these "lips" are suppose to be the spokesperson/mascot for DQ. To me, that is just weird... in my opinion the lips are very annoying and awkward to watch... maybe some people find them funny, but I hate the DQ commercials because of these lips. BUT right now, by writing about this and posting this commercial I am helping DQ advertise, even though I dislike the commercial... (Hannah Ter Vree 2-6-12) media type="youtube" key="N06js2l-zLs" height="315" width="420"

Chapter 5 touched on the topic of perception and how it is one of the most difficult tasks for advertisers to accomplish for they need to appeal to a wide range of individuals who hold their own perceptions about certain products or ideas. This commerical is for Quizno's Subs. I find this commerical to be disturbing on several levels: the look, the sound, and the overall complexity of the message. I don't know what or whose perception this advertisement served to. I just don't get it. I haven't even been to Quizno's before, this commerical may be the reason why. ---lxxm 2-2-12 media type="youtube" key="aZrks-BPeLQ" height="315" width="420"

> > ~Brittany Abrahms (2/12/12) media type="youtube" key="aj3PfcPuauM" width="425" height="350" I absolutely am sick to death of this commercial. Even the first time I heard it I wanted to put the TV on mute. It's disturbing, loud, obnoxious, and doesn't even tell you what the ad is about. I've resorted to changing the channel much like the ASPCA commercials, it just ruins your mood. What was JCPenney thinking? What demographic are they going for with this ad, because I'm pretty sure everyone is annoyed. There are even petitions to get it taken off the air. -Caitlin Bedwell, MW 9:30am, 2/1/12
 * I know that we are supposed to discuss advertisements that we don't like on this wiki page, but I would like to give a counter argument to the post [above] about the Quizno's subs ad. This ad was shown a few years ago and my family and I found it quite hilarious. The ad primarily aired late at night and I believe that was done for a reason. Quizno's probably hoped to grasp the attention of those (like my family) who stay up late and also those who come home hungry from a late night out with friends. The quirkiness of the ad is what gains the viewers attention. My family and I often found ourselves laughing and singing the ad's jingle. In my opinion, the ad was so different from other ads that it stood out to me over a Subway ad (which is one of their competitors).
 * This post was moved to here on the wiki to lump the discussion together. Dr. P

Chapter 9 talked about commercial formatting and testimonial formatting. I see the commercial for "Smart Cover" occasionally during programs on later at night. This commercial is presented in a testimonial format that is not only kinda gross but seems extremely unrealistic. It is also unclear who exactly this is marketed to with an odd mix of different age groups.

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Chapter 2 goes into great detail about stereotyping in ads. While searching the internet I came across an ad that read "Why Men Withdrawl. Learn the secret to creating attraction so intense he never leaves you." I found this ad not only stereotyped women as the "needy" one in a relationship, but also extremely offensive. It puts women down and makes them believe that they must be a certain way in order for a man to want a relationship. http://thesituationist.files.wordpress.com/2007/05/why-men-withdraw-ad1.jpg

- Brittany Abrahms 1/20/12

Similar to the post by Ixxm, this commercial by Carl's Jr. for their spicy hamburger featured a prime display of women being stereotyped as sex objects, as suggested in the book. It also displays the commonly held idea that "Sex sells." Through a variety of suggestive images, this commercial featuring Paris Hilton directly targets male audiences. It features her washing a car--a stereotypical interest of men--while wearing a revealing bathing suit. Carl's Jr. adds the water and soap suds to further the suggestive imagery. Paris's only role in the commercial is to display her body while she washes the car and eats a hamburger in suggestive fashions. She never speaks or exhibits any other characteristics besides being a sex object, giving her character a lack of depth. I find this commercial to be an absolutely terrible use of advertising, as it only belittles women and uses sexual messages to sell hamburgers. It does not communicate anything about the burgers to consumers. media type="youtube" key="__HZmDsYK7Q?rel=0" height="315" width="420"

[|Paris Hilton Car Wash Commercial] - Rachel Staky 1/20/12

The topic of stereotyping appears in chapter 2. In the book, there is mention of how women are mostly stereotyped as being a housewife or as a sex object. I found an older advertisement for Axe with the "Bom Chicka Wah Wah." In this commercial, a woman is in a grocery store while pushing someone of relation who is in a wheelchair when all of a sudden she starts repeating "Bom Chicka Wah Wah" and pushes the person in the wheelchair away. She shakes her hips and proceeds to get closer to a male who works at the store. The man just stares at her blankly, does an eye smile, then he stares at her body. I honestly find this commerical to be...well a bit funny due to how ridiculous it is, but on the other hand, I believe it is degrading to women. This shows a woman as a sex object, not as a woman with self respect and care. So I come to dislike how this commercial was made, because we all know no woman would ever go up to a man like that.

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[] -- lxxm 1/19/12

In Chapter 2, the book talks about the social impact of advertising. One of the topics discussed is how stereotypes are used in advertising. One stereotype that repeatedly shows up in ads is that women are shown and seen as a "stay at home" mom and caretaker, while the dad works and provides the money. I've noticed examples of this in commercials, where women are usually in the ads for baby or kids' products/services. An example I found of this is in a Jif Peanut Butter commercial, which is trying to sell to a specific group, which in this case is mothers. Not only does the commercial use a mom in stead of a dad, but it also says "moms like you choose Jif." I am not a big fan of this commercial because it seems very cheesy and I also do not like the fact that it uses the stereotype that women are always seen as moms. (Hannah Ter Vree 1/17/12) media type="youtube" key="05ErnE93sNU" height="315" width="420"

Chapter 15 talks a lot about the wearout of advertisements and how much they are displayed. Wearout in the book explains the point at which an advertising message has been seen or heard so often that it starts to irritate consumers and therefore loses its effectiveness. This advertisement about Starbursts new brand "Berries and Cream" was played a lot and in my opinion is very annoying. (dwooding 12/9/11) media type="youtube" key="wYX_zhlTDr8" height="315" width="420"

Chapter 15 discusses the term wearout, which is when you have been exposed to the ad so frequently that it irritates consumers. This is definitely an ad that has definitely lost all effectiveness and is very irritating to watch and hear. (Andrew Wolin 12/3/11)

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Chapter 9, has to do with slogans. In the 90's and maybe early 2000's Kit Kat bar commercials used a catchy jingle to get attention and potential customers, but they completely changed and now use only sounds in their commercials with slight background music; no announcer or spokesperson. The jingle from the 90's was one that got stuck in one's head and was associated with as brands slogan. Now at the end of the new advertising campaign it simple reads: Break time. Anytime. Not much effect on me, and I find the sounds in the commercial overly annoying. (Kyle Frebel 10/31/11) media type="youtube" key="7ZhArw0p90c" height="315" width="560"

Chapter 9: We've talked about slogans in class. Early in this year KFC dumped ‘Finger lickin’ good’ to use healthier slogan called ‘So Good.’ " KFC’s Martin Shuker said: “Finger lickin’ good” is... very food-centric. “So Good” is still about the food, but it also allows us to more effectively communicate the breadth of different things about the brand, such as our people" (Read more: [|http://www.dailymail.co.uk/news/article-1358784/KFC-ditches-finger-lickin-good-healthier-slogan.html#ixzz1c6AmbvyH] ). Well, I understand they have used ‘Finger lickin’ good for a long time, but I misses KFC’s old slogan. Here's new slogan used ad from KFC - Lisa Kim (10/28/11) media type="youtube" key="xWF9sc4jyig" height="283" width="504"

Chapter 9 discusses formats for radio and tv commercials. This ITT Tech commercial is an example of the slice of life format or even the testimonial format. Either way i really dislike all of these commercials. i dont think they are real people in real life situations and i hate the fact that they are really pressing this type of false advertisement. Jessica Harris 10/26 media type="youtube" key="s2n_bzoHf9k?rel=0" height="315" width="420"

Reading through Chapter 9, I noticed one of our vocab words being "slogan." This can also be considered a tagline as well. As soon as I read over this, I automatically thought of Arby's new slogan "It's good mood food" in that high pitched creepy voice. It got stuck in my friends head the other day as well. This strategy of remembering the tagline is obviously working, but are sales increasing? Here it is so you can walk around campus saying it too. (Andrew Williams 10/25/11)

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In class today we discussed different strategies of persuasion within advertisements. One way to persuade a customer to purchase a product is by showing a testimonial advertisement. Proactive commercials have soooo many testimonials within their advertisements. They show before and after pictures and also have celebrity spokespeople who have their own success stories with proactive. Here's an example with Katy Perry. (Libby Lienhoop 10/19/11) media type="youtube" key="moPZNg-2878" height="315" width="420"

In Chapter 7 we talked about The strategies of Marketing. Here is a poor example (in my opinion) of advertising. Some snuggie owners who are classmates may disagree. -Andrew Williams 10/11/11 media type="youtube" key="2xZp-GLMMJ0" height="315" width="420"

I don't like this commercial. There is no creativiyy and atrractive sources. and it's really simple and it's typical marketing. Sunkyong yoon 09/26/2011 media type="youtube" key="A-sPdv2mKLY" height="315" width="420"

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 * I don't like this video because they make it seem that everything is perfect or is going to work just like it shows on the ad. (dwooding 9/19/11)**

media type="youtube" key="vY9P1nYkPLo" height="315" width="420" This commercial is just ridiculous, it was originally aired in Germany I believe but it was banned. This really shows that sex can be used (not always successfully) to sell just about anything. Also, it's obviously directed towards a male audience, some women, especially an older demographic, may be offended by this. (klvanwor, 9/19/11)

media type="youtube" key="hlwOVHP7ngM" width="425" height="350" This commercial is just weird. I understand that the advertiser wants to show you that Luv's diapers don't leak, but this is disgusting! I understand that they're trying to play off the American Idol concept, but I think it fails miserably. This commercial's just kind of gross. I think they could have used a better concept to show that Luv's is more leak resistant.--Steph Santangelo 9/23
 * Yeah, when I saw this I couldn't believe it when I saw it, either. But, if you're going to sell something like super poop-absorbsion one route may be humor. Dr. P 9/25/11

These commercials are so annoying! They play all the time and it always makes me want to change the channel. It's easy to see the demographics for this commercial are young adults who are just starting out and on a strict budget. It also says how easy and quick it is so the service would be great for young adults with busy schedules. I guess this could be a good example for how to tailor your advertisment for your consumers, but if they could do it in a less annoying way, that would be great. (Libby Lienhoop, 9/16/11) media type="youtube" key="DNbi9Y2auDw" height="315" width="420"

I chose this commercial for GEICO because I think the symbolic gecko is starting to run its course. Its only appeal is its British accent which must be enough, because the only substance of this commercial is the lizard talking about insurance and then adding in a hyperbole about English muffins. Either GEICO is running out of material or America is so infatuated with the gecko that they do not have to even be creative anymore. (Emily Barnett 9/14/11 media type="youtube" key="2iNri5504vk" height="345" width="420"

I chose this ad from Keller & Keller, because it is a very boring ad, i do not like this bad because it shows no excitement. Ken Nunn is another lawyer with commercials just like Keller and Keller but his commercials are entertaining and funny. I believe that due to this boring of a commercial they will not think of Keller and Keller when they need a lawyer. I believe that good exciting catchy funny commercials are the way to attracted the viewer and publics attention and this is what Keller and Keller does not do. ( Shawn Telvi, 9/13/11)

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I chose this ad featuring Elisabeth Moss from Mad Men for Exedrin Migraine as an ad that I do not like. When this ad airs on television it is extremely boring and depressing. I feel that an ad about migraines should be a person speaking about how much better they feel after taking the medicine instead of seeming monotone and upset. A migraine is enough pain for someone to suffer, therefore the ad should be much lighter and informative. (Ian Lefkowitz, 9/13/11) media type="youtube" key="YJYzfDysPLk?version=3" height="345" width="560"

I found this advertisement very offensive because it is the epitome of women as sex objects. The two people in the picture are supposed to be having an intimate moment, however, the man sees this moment as an opportunity to shop for a BMW car and can't even look at the woman's face. By covering the woman's face and essentially decapitating her, she is no longer a person with emotions but rather an object only used for sex and something to look at. (Stephanie Wager 9/9/11)

I found this ad to be very offensive and unnecessary.It does nothing to promote the brand Gucci. (Jaclyn Diamond, 9/9/11) = On this page put examples of ads that you think may have a negative impact on individuals or society =

I found this Burger King commercial for kids. It made me think of chapter 2's discussion of protecting children from advertisements. The commercial is kind of funny, but at the same time it's really stupid. And it's teaching kids bad lessons, especially at the end when he says "Booty, is Booty," which has nothing to do with Burger King. (Corey Allen 9/8/11)media type="youtube" key="7gMZ62PsvRM?rel=0" height="345" width="420"
 * And interestingly, Corey, the guy who says that at the end is Sir Mix a Lot...the rapper who originally did "Baby Got Back" the 80s song that the ad is based on. (Dr. P, 9/11/11)media type="youtube" key="k4he79krseU?rel=0" height="345" width="420"

This commercial is pretty ridiculous. All of this for to advertise a chicken sandwich from Hardee's? I almost didn't even realize what was being advertised. Bad job Hardee's. (Drew Dawson 9/8/11)

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This commercial is an example of one that is offensive. It aired during a superbowl and many people found it to be offensive instead of funny. (sarah davis 9/8/11) media type="youtube" key="QI0P0ULYBbM?rel=0" height="345" width="420"


 * Note--The ad is for Groupon...and the YouTube clip may be SPONSORED...so make sure you watch it long enough to get to the discussion. And Sarah, what side of the debate do you come down on? (Dr. P 9/11/11 )

Stereotypical ads are something that I never clearly understood. Here is one that I think is wrong.- Andrew Williams 9/7

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 * This was actually an Australian Ad that ran while I was down there...and much of the take I heard down there(I //seem// to remember) was that it was alright since Australia and Jamaica were not antagonistic toward each other to begin with. Does that really make it alright? (Dr. P. 9/11/11)

When Old Navy finally got rid of those annoying talking mannequins, it was a glorious day. And then they just had to do this. Using "Let's Talk about Sex" as the tune to your commercial for jeans of all ages seems a little awkward and inappropriate. Not to mention the awful singing, which does not make me want to buy jeans from them--Steph Santangelo 9/2
 * Old Navy-Let's Talk About Jeans**

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 * Unbelievably horrible in so many ways. Adding music to your ad creative can sometimes backfire (just like celebrity endorsements) because of negativity toward the tune...but this takes it to a whole other dimension. Dr. P (9/6/11)


 * Mercedez Benz "Not in this weather"**

This is a commercial that I like but does not seem to be appropriate to be on air. I don't know if a Mercedez can get you an affair with a weather problem. I get the point that the car is reliable in all situations and also more reliable than people somehow. This commercial stayed in my mind for a long time.

Motomasa Tanioka - 9/2/11 media type="youtube" key="-cg0eMvosEg" height="345" width="420"


 * Whoa! What a twist....does say something pretty weird about the psychographic of your target audience, doesn't it Mossa? But, a very memorable ad. (Dr. P 9/6/11)

When trying to think of ads that I hate only one comes to mind and that is the Education Connection ad. Every time it comes on I get so angry because then the song is stuck in my head all day. I know that it what they are trying to accomplish but I just can't stand it! Emily Terfehr 8/30/11

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 * Stuck in your head, though. And that's what counts when it's time to visit the website. (Dr. P 9/6/11)

What in the world does this have to do with hamburgers? media type="youtube" key="SPc70pG-7tY" height="390" width="640"

Images taken from ABOUT FACE.org





I remembered watching this ad during the Super Bowl this year. I could not understand what this ad trying to say. I never heard of HomeAway and I still could not understand what it is after I watch this ad.It is too complex and distracted. //[]//
 * HomeAway**

media type="youtube" key="k24N5DQ_XaY" height="349" width="560" - Tina(Yonjoo) Cho/ 6-13-2011


 * Horrible creative. I remember being bothered by the "test baby." Dr. P (June 16, 2012)

B97 seems to be the only Radio station I receive clearly in my house, and they have been airing a commercial for "The Show" numerous times an hour. The ad itself promotes the name of the show as The Show at least 10 times in the ad, and all I think about every time is the burn out factor and the ideal 3 times of having someone hear an ad for it to be effective. On a side note, I've also noticed the station plays more advertisements than music, which actually seems like it would hinder advertisers by sending listeners to other stations. -Melissa
 * And what's even more of a possibility would be people just scrapping the radio for other forms of music delivery. Not only hurting the client but the media vehicle. Dr. P (6/16/11)

This is a Pepsi Ad that full of Chinese elements. I don't really think that is funny, and in my opinion (maybe because I'm a Chinese),The Shaolin Monastery is a quite serious place, mechandise shouldn't joke about that.

media type="youtube" key="40DykbPa4Lc" height="349" width="560" Pepsi Ad in Chinese Monastary - Yi 6/15/2011
 * Interesting creative, and a humorous ad at first view...I would not have thought about the possible offense though I see it now. Certainly a case of not thinking about all members of the target market. Dr. P (6/16/11)

I don't like this commercial. This commercial is too simple. I am a fan of Fergie. However, I am not sure if this commercial is for Dr Pepper or just for Fergie.Tina(Yonjoo) Cho/ 6-16-2011 media type="youtube" key="FHV_SCAwPPE?rel=0" height="349" width="425"
 * Dr Pepper Cherry**
 * Not many product attributes featured in there, are there Tina! ;) Dr. P (June 16, 2011).