8.++Research+&+Infographics

In most of my marketing research, experts are touting this “new” method for engaging customers to generate inbound marketing traffic. In the past, marketers first engaged potential customers to buy its products and would only share the company’s professional knowledge when the relationship was secured during or after the purchase. The inbound marketing strategy of today first encourages marketers to openly share the company’s professional knowledge at no cost. Then once the customer researches and sees the company as a leading expert, he will then seek to make a purchase from that company.
 * Chief Marketing Officer (CMO) Infographic:**
 * The “New” For-profit (or “Old” Nonprofit) Inbound Marketing Strategy**

In my opinion, this “new” inbound marketing trend is really the “old” nonprofit marketing method. First, nonprofit marketers freely share professional knowledge and work to establish community connections that lead to brand awareness and positive brand association. This leads to developing strong relationships that later turn residents into donors and or program participants.

Jason Miller posted the following infographic. It is a simple graphic comparing and breaking downing inbound marketing benefits, uses, and limitations. He sums up the trend in his recent [|Marketo.com] post by deducing, “…buyers put down their “anti-marketing” shields when they are actively seeking information or passively looking to be entertained or educated. Now companies can engage and build relationships with buyers – and influence their preferences – using inbound marketing.” (Victoria Laudeman, 4/13/12)

Certainly, as it states in our reading, "negotiating and contracting with the media" is no small fluff job. When it comes to selling, I can easily sell others on my creative work and ideas. **But to be a media buyer, having to handle sales negotiations between the client** (who thinks it should cost what they are willing to pay)**, the media outlet** (who thinks they hold all the cards and should hold out for more money, until it has to give in)**, and your own agencies’ media planners & creatives** (who all want the ad their way without the cost of delivering the ad to negatively affect their bottom line) **is insane!** See from the perspective of a media buyer what they think other think of their job. (See below.) Want to see more jobs with no love, visit [] or [] (Victoria Laudeman 3/23/12)
 * The Media Buyer**

I had the opportunity to "attend" an online content marketing web conference today and found this infographic interesting (see below). To learn more about the conference or view some free content visit: [] [|http://www.marketingprofs.com/]

Also here is a link to live creative events over the next few months [] (Victoria Laudeman 3/9/12)



In today’s post on [|Katya’s Non-Profit Marketing Blog], Katya talks about the influence that packaging color has on consumers. She show, for example, the recent Tropicana repackaging "blunder". Photo from businessblunder.com This change resulted in, “a 19% plunge ($33 million) in sales in two months.” The blog continues to explain that “vision scientists” have determined consumers are more likely to choose brightly colored packaging and, if distracted, are also more likely to choose a lower preference item with brightly colored packaging, over a preferred item. Katya concludes her post with an awesome infographic by via [|Karen Zapp], “How Do Colors Affect Purchases?” (See below) (Victoria Laudeman 2/13/12)


 * Victoria--Nice posts...you find tremendously interesting and applicable information for this wiki. Thanks!
 * Dr. P

Last month on WFIU, further insight into how we interpret pricing was explored with Nick Epley. He is a behavioral science teacher at the University of Chicago Booth School of Business shared his current research into, “price anchoring.” For instance, a football fan reflecting on touchdowns will rate players with higher jersey numbers like “97” as doing better during the past season than players with lower jersey numbers like “27”. Epley continues to add that we interpret the level of high and low number judgments, “on the fly.” He explains that if an ad says, “Buy SPAM,” that would intrigue the consumer to buy one of the products, maybe. However, if instead the ad says, “Buy 18 Cans of SPAM,” then the consumer is more likely to purchase several cans of SPAM. Epley concluded by confirming that numbers in our surroundings do influence us. I add to that thought, maybe more than we know.

Knowing the science behind how consumer’s judge pricing or choose quantities will help us future marketers to better plan and achieve successful campaigns.

You can listen to the January 6, 2012 Marketplace interview, “The psychology of 'price anchoring,'” [|here]. media type="custom" key="12435644" (Victoria Laudeman 2/10/12)

Earlier this month on WFIU, further insight into how we interpret pricing was explored with Nick Epley. He is a behavioral science teacher at the University of Chicago Booth School of Business and he shared his current research into, “price anchoring.” He best explains "price anchoring" through this example: a football fan reflecting on touchdowns will rate players with higher jersey numbers like “97” as doing better during the past season than players with lower jersey numbers like “27”. Epley continues to add that we interpret the level of high and low number judgments, “on the fly”. He explained, if an ad asks the consumer to, “Buy SPAM,” that would intrigue us to maybe buy one of the product. However, if instead the ad says, “Buy 18 Cans of SPAM,” then the consumer is more likely to purchase several cans of SPAM. Epley concluded by confirming that numbers in our surrounding do influence us. I add to that thought, maybe more than we know.

Knowing the science behind how consumer’s judge pricing will help marketers to better plan and achieve successful campaigns.

You can link to the January 6, 2012 Marketplace interview, “The psychology of 'price anchoring,'” [|here]. (Victoria Laudeman 1/20/12)

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