1.++Ads+that+you+do+like

__**O****n T**____**his Page Please Discuss Ads that You Do Like and/or Ads that You Think are Particularly Effective for the Client. Be sure to say WHY and Relate it to a CURRENT READING in the textbook.**__ __** Also, please be SURE to put your name and the date of your comment so can get credit. --Dr. P (June 3 **__

Over the course of the semester, we have talked about different types of advertising. This Pepsi Refresh commercial demonstrates a slice of life format. The commercial depicts different situations of people’s lives and uses the product as the solution. In the commercial, the product, Pepsi, is also being used to help promote greater causes. media type="youtube" key="ZXDvzPx8zTc" height="390" width="640" Zachary Eisenberg 4-27-12

very interesting ad, that embraces both brand and lifestyle. I can see that they are trying to do what Kia did with hamsters to promote their car to youngsters.

media type="youtube" key="msH2Xz8xM0E" height="315" width="560"

[] I like this Honda Pilot advertisement because of the humor and creativity it uses. While making consumers laugh, it also displayed the space availability and some of the features (built in GPS system, etc.) and safety equipment (all 8 seats have seat belts). The advertisement also shows the vehicle in a road trip situation which also could benefit a certain demographic. Javon Cornley 4/26/12



Part of what fascinates me about creativity is its undefinable nature. As much as we want to explain the creative process in words or pictures – like in our supplemental readings, the act of creativity is so individualistic and talent driven that by its very nature it can only be defined for one person at a time. Jonah Lehrer’s video ad for his latest book, Imagine, offers his insight into how creativity works. IF you don’t get the chance to read his book, you should at least make an effort to check out his [|website]. It is a great resource full of categorized article and audio video links. (Victoria Laudeman, 4/22/12) media type="custom" key="15392680"

‘Out of the box thinking’ was my inspiration for creating this video montage. I have found several print ads and a commercial that inspires me to consider alternative practices for ad placement, word phrasing, and product context. Hope you enjoy! (Victoria Laudeman, 4/20/12) Sources: [], [|http://scaryideas.com], [|http://www.adcracker.com], [|http://adsoftheworld.com], [|http://www.ogilvy.com], [] media type="youtube" key="zaNyDKcwao4" height="315" width="420"
 * Getting an Ad Noticed, Creating AHA Moments, and Having WOW Results**

media type="youtube" key="rK62rsDkmko" height="315" width="560" This ad focuses on Olympic games plus adds cola as the part of the sports.

The online lecture mentioned that things that are more exciting or arousing are more memorable. I saw this Nike Free Running commercial yesterday it reminded me of that for the fact that the end of the commercial takes a surprise twist from the cutesy theme song and it's implied that the woman basically jumps on top of the guy when she finally sees him. Kylee WIerks 04/20/12 http://vimeo.com/40001303

In class, we have talked about using taglines or slogans to help promote the product or brand recall. The PGA Tour started using a slogan “These Guys Are Good” and it has been a mainstay of their marketing plan for a while now. It is a very memorable slogan especially when coupled with visual images of the professionals hitting difficult golf shots. media type="youtube" key="pHTErDc7V1Y" height="390" width="640" Zachary Eisenberg 4/20/12

http://www.youtube.com/watch?v=zuzaxlddWbk This is by far one of the best commercials of the year. I takes real life events, put it in a video game and it makes you feel like you are really there in action. Call of duty is one of the best selling games of the generation. This commercial really helped its advertisement sales and its rankings with other competitors. Jamonne Chester 4/19/2012

[] I enjoy this ad as well as all the Dos Equis commercials because of the seemingly effortless creativity they use. The phrases he uses are unique and catchy, resulting in brand recall when an individual sees a pack of Dos Equis beer even if they aren't beer drinkers or fans of this specifc kind. I think Dos Equis has benefited a lot from these commercials becuase of their unique style and ability to stick with people. Javon Cornley 4/19/12

The ad I am about to talk about aired about a month ago, but I saw it for the first time this week. It is the Pepsi Next Baby commercial. Everytime I watch this commercial I laugh as if it were the first time I've seen it. The ad features a mother and father completely amazed by the low calorie and sugar pepsi drink that they completely miss out on their baby break dancing and playing the electric guitar. The beverage industry is extremely hard to advertise in and advertisers must be extremely creative to stand out against leading brands of the same product. Although I am still a Coca-Cola girl and personally do not enjoy the taste of Pepsi, I still give snaps to Pepsi for a hysterical and successful commercial.

media type="youtube" key="Gi_umkG4NIg" width="425" height="350"

~Brittany Abrahms 4/18/12

This commercial aired during the super bowl this year, and It was actually one of my favorite ones. Its super funny and sexy at the same time. I love how they completely surprise the audience as well as the man in the ad at the end of the scene. But the reason I just recently thought about this ad for the first time since I saw it is because of the content in the online lecture. One of the main points made during that lecture, was the fact that research has proven that people have a better memory for things that are exciting and arousing. This commercial came to mind when I thought of an ad being arousing. Although, I am not going to buy a Fiat, this commercial did accomplish the task of being arousing enough to make people remember it, along with the brand. (Hannah Ter Vree 4-18-12) media type="youtube" key="fMjavRu4v5c" height="315" width="560"

I liked how they introduced the product by integrating the TV channel to the story which was happening media type="youtube" key="316AzLYfAzw" height="315" width="560" This commerical is a going on experiment for Febreze. I like this commercial because it shows humor and it shows the product actually works. In class, we talked about performing an experiment to sell a product or service and I think Febreze does a perfect job of this. Gretchen Metallic 4-13-12 []

In class this week, we talked about radio advertisements. Since the advertisements are fleeting, they need to grab the listeners’ attention almost immediately. The Toyota “Liger” commercial uses humor to capture the attention of the listeners by talking about comparisons of lions and tigers. They then compare it to the Prius car, a hybrid of gas and electric. The lions and tigers are metaphors for the gas and electric types of vehicles.

media type="youtube" key="8I11jjIIRPI" height="390" width="640"

Zachary Eisenberg 4/13/12

When I watched the Super Bowl I remembered one commercial that I loved and when I was watching TV this week, this same commercial came on again. this commercial was a David Beckham Bodywear for H&M ad. I loved this one because David Beckham is my favorite superstar. I grew up listening to his wife Victoria’s music and when they got married I became obsessed with David. I also love shopping at H&M which helped me like the ad more. I also liked how the ad was very intense and used multiple camera angles to capture the perfect angle of Beckham’s athletic body. I was very into this commercial and I think it did a great job advertising H&M by using Beckham who everyone loves. http://www.youtube.com/watch?v=Sw2ywTY8XTk (Kasey Glueck 4-12-12)

I was watching tv on Monday night and saw a really cool Febreeze commercial that caught my eye. This lead me to go online and look up other Febreeze commercials, and I found this one that was an experiment. This experiment was people that worked for Febreeze asking regular people off the street if they could blind-fold them and take them somewhere. So, if these people agreed, they blind-folded them and took them into this dirty room where there is a filthy couch, and they ask them to sit down on it. While they are sitting on the couch, they ask them where they think they are. Most of them thought they were not in the middle of no where on filthy couch, since the couch and pillows were sprayed with febreeze. I really thought this was a great way to advertise Febreeze, because it is something different and is not just your typical everyday commercial. Furthermore, this is one of the examples that we talked about in class, which is showing an actual life experience to sell a product. http://www.youtube.com/febreze **(Allyson Roseman (asrpink) 4/12/12)**

This week we discussed different types of advertising that is used in the medium of television. TV ads can appear through national, syndicated, spot announcements, program-length ads, and product placement. Unlike all the other ways, product placement can be seen as a good way to incorporate a brand into a show without the audience actually recognizing this was purposely done. Since, zapping commercials, and watching shows commercial free is becoming so popular, brands are finding new ways to advertise to TV audiences. Through product placement, a brand can successfully bring attention to their name by incorporating the brand image into the TV show scene or incorporating the brand name into the script, which is called branded integrations. In this scene of the Big Bang Theory, branded integration is used during a conversation about Big Boy’s cheeseburger. This is a great way to get the audience interested in what the actor is talking about, when he refers to Big Boy’s cheeseburger. Next time the audience member sees a Big Boy restaurant the goal idea would be that they would remember the scene of the BBT and be compelled to buy a cheeseburger from there. I think that product placement and branded integration is going to become more and more popular amongst advertisers. (Hannah Ter Vree 4-11-12)

[]

One of the ways companies can promote brand recall is through repetition. In this McDonald’s print advertisement, not only does the company use repetition, but they also use their icon, Ronald McDonald. This McDonald’s advertisement is promoting a new location, as stated in the copy of the advertisement. The photograph depicts a young Ronald McDonald, symbolic of the progress of the McDonald’s restaurant opening in the new location. The advertisement can be found at: [] Zachary Eisenberg 4/6/12

Here is a commercial for Bud Light Beer. The most interesting is the rescue dog gives the man beer in the swimming pool, that's funny. The slice of life commercial uses "Here we go" to let more people remember the beer and feel more closely to life. That's successful. http://www.youtube.com/watch?v=hyFWSys3TJU Yufei Luan 04/06/12

I really enjoyed the Tide Pods commercial, honestly because of the bold colors. I feel like the colors really made this commercial, because they told a story. There were many different shots within the commercial, and each "shot" was a different color scheme. I thought it was very cool how the first shot started out in an all white room, and the lady putting put pods in the washer was wearing all white as well. Once she dropped the pods into the washer, the music turned on, and then the different color "shots" started, showing different women wearing different colors in different locations. I thought this was a very creative way to show one of the pods main selling techniques... the fact that pods bring out the colors in your clothes. As a viewer, seeing this commercial made me want to go out and buy pods, as they make washing clothes easy (because bleach and detergent are all in one, and you do not have to pour it in the washer) and the commercial was just very memorable as a whole.

http://www.youtube.com/watch?v=GNz4A1rMTnA **(Allyson Roseman (asrpink) 4/5/12)**

[] I enjoyed watching this commercial because it played with the idea of product placement in an effective way. It drew on humor and the fact that it was a Super Bowl commercial, they knew what type of audience to target because most of the Super Bowl advertisements use comedy. It was also shown on a national spot so it was able to reach a large amount of people in order to compensate for the cost of the commercial. Javon Cornley 4/5/12

This Warner Bros commercial with the talented frog is one of the most popular characters and commercials. It is a local and national branded commercial which is a 30second airtime spot for cheap. This commercial can be sent to different regional networks from its original broadcasting company for views.

http://www.youtube.com/watch?v=_-_6VO7DIFU (Jamonne Chester) 4/5/2012

Today in class, we talked about ridiculous local commercials. A few years ago my friends discovered this series of commercials for Eagle Insurance; they truly embody corny local commercials at its finest.

- Eagle Man (the original) http://www.youtube.com/watch?v=O4-e4nlfdRI - Eagle Woman (the sequel) http://www.youtube.com/watch?v=ZPzV0YgqtRY&feature=related

(Kylee Wierks 04/04/12)

Well… I love this commercial, but only because it is so fun to laugh at. I feel as if it is a very cheesy and poorly made commercial. The only reason I think it is funny though, is because it features Deena and Sammi from Jersey Shore. If I didn’t watch Jersey Shore and was not aware of how these characters act in “real life” then I would think this commercial is very dumb. Although, the ad does not really persuade me to buy the product, it has helped me to actually remember the product. To relate this to today’s lecture, I watched this commercial on MTV, which is a cable TV program. I think this is the only program, which would actually be an affective program to run this commercial. Cable advertising allows for selectivity and audience demographics to help advertisers reach their target audience. This commercial is a great example of how cable’s selectivity actually gives this commercial a chance to reach their specific target audience. (Hannah Ter Vree 4-4-12) media type="youtube" key="ncjOQ-du10I" height="315" width="420"

http://www.youtube.com/watch?v=dlNnjtEXyi0&feature=related This is a commercial for M&M's. I like it because it is really funny especially the start of the commercial, the five M&M's walk together with the music. To make this commercial successfully, the visual effects and design are important. That's why audience will be attracted with it. Yufei Luan 03/30/12

Over the past few weeks, we have talked about how a company positions a product in the minds of the consumers and the uses of slogans. Visa began using the slogan “It’s everywhere you want to be,” it became helped to increase the brand awareness of Visa in the mind of the consumers. This slogan can be viewed as a dig at American Express because some places do not accept American Express. Therefore, with the slogan “It’s everywhere you want to be,” the consumer can be assured that wherever they are traveling to, Visa will be accepted. Here is an example of a Visa commercial and it also takes a dig an American Express media type="youtube" key="jeBWTUroYSQ" height="390" width="640" Zachary Eisenberg 3/30/12

I recently reviewed two articles both related to issues creating content. In the first article, [|MarketingProfs], the marketing experts had difficulty creating highly technical content. Because some “niche market” companies don’t want to “relinquish control of their… expertise” and if they did it is difficult for them to relate information, the author suggests having newly “knowledgeable” customers write content. Similarly in the second article, [|Business Insider], the marketing agency had difficulty producing original content that would get noticed. Their solution was to outsource its marketing content to non-marketing experts through a contest. Sony’s ad (below) was written by an 8-year-old who won the contest and created a fresh “imaginative and whimsical” ad explaining “what made Xperia [cell phone] work.” In both cases, marketing content was created through extreme alternative measures. Although marketers say, “Content is king!” it would seem that, in some cases, the best writer for marketing content is the humble peasant. (Victoria Laudeman 3/30/12) - Best of LUCK to EVERYONE on the exam! media type="youtube" key="HMnlfPvd5AI?rel=0" height="315" width="560"
 * Content is King… So Find the Right Source!**

[] I chose this radio ad because it show how much the industry has changed. This old pepsi ad was out before tv was invented. so only form of communication to get to a whole community was by radio. This ad represents the way companies had to sell or advertise their products. With new technology and expanded intelligence, these ads have grown to make pepsi one of the best selling soft drinks in history.

I really enjoy this Apple advertisement for iCloud for many reasons. First of all, I just love all Apple commercials because they are so clean, innovative, and professional looking, and it is all done very simply. Specifically, I thought the way they showed how iCloud works was very informative but also very cool at the same time, as before this came out, I had never seen anything like it. I think it is awesome that you can purchase a song on your phone or ipod touch and then have them send it to your itunes on your computer. Furthermore, the fact that you can type an event into your calendar on your phone and it gets sent to all of your calendars, be it your computer, ipad, ipod, or iphone. Again, this ad gives out a lot of information in a very simple way, and this ad also makes icloud look extremely simple, as it actually is. As we have discussed in class up to this point, it is not always the "loudest" advertisement that has the biggest impact on the audience.

http://www.youtube.com/watch?v=WmboV-okTec
 * (Allyson Roseman (asrpink) 3/29/12)**

Im not really sure why but I absolutely love this commercial for the Buick Verano called “Quiet World.” This commercial is new and just started playing in 2012. It immediately captured my attention because of how quiet it was, which is a little funny since it is assumed the louder something is the more it is noticed. This made me realize that maybe since we there is so much “noise” in our media lives, especially coming from the TV, that we learn to just tune out all the loud sounds. In this case, when we here a commercial that is super quiet we wonder what it is and we focus our attention on it. After it captured my attention, I then became interested as to why the whole world was being so quiet. I watched the entire commercial until the very end when it was revealed that it was a car commercial. I actually was so fascinated by this commercial that the next time I saw it I paid even closer attention to the details. I have seen this commercial a few times within the last month. Relating this to chapter 15, since I have seen this same commercial multiple times, gross impression could have possibly predicted this. Since gross impression refers to the total of all the audiences delivered by a media plan, it allows for the same person to see a message more than once. Instead of increasing the reach, total number of different people exposed to an advertising schedule, this commercial has a high frequency (towards me), or the number of times the same person is exposed to a vehicle. (Hannah Ter Vree 3-27-12) media type="youtube" key="gyptLdos384" height="315" width="560"

In class we talked about companies having a slogan so consumers become familiar with their product or service. The company’s main goal is for the consumer to remember their product, even if they do not like the commercial or slogan. Hot Pocket simply made consumers remember their product by just having their product “Hot Pocket” as a jingle. It may be simple, but consumers do remember it. Gretchen Metallic 3-22-12 media type="youtube" key="Tkl4Y0sxerQ" height="315" width="420"

In class, we talked about the copy of an ad. This Mentos commercial uses humor in the copy of their ad to make their commercial successful. In the ad, a man goes on a date with a woman and while waiting for her to finish getting ready, he notices he needs a breath mint and has an encounter with her dog. I really like this advertisement because it is very funny and portrays something out of the ordinary that will help to promote brand recall. media type="youtube" key="9LKGiJkv2G0" height="390" width="640" Zachary Eisenberg 3/23/12

One of my favorite commercials during the super bowl was the commercial for Oikos Greek yogurt. The reason I liked this commercial so much was because it was so different than any other commercial for yogurt I have ever seen. I also was very drawn into this commercial because it was the first time I have ever seen an advertisement for Greek yogurt. I really liked the tension that was going on between the male and female in the commercial, as it came off humorous to me. http://www.youtube.com/watch?v=L5nk5QCRnDs (Kasey Glueck 2/23/2012)

http://www.youtube.com/watch?v=lw9ZeXB2uKs This is a commercial for audi. I like it because it uses the most popular vampire content which young people talk about now. And the creative idea makes audience know the new feature of audi LED headlights very directly. The special effects in this commercial is also vivid, like the textbook says, screen graphic is important to attract big audience. Yufei Luan 03/23/12

http://www.youtube.com/watch?v=Pe72GqX6QxI The General Insurance company uses a catchy slogan that sticks with their potential consumers. When I think about slogans that are catchy this was one of the first that came to mind, and I personally didn't know what the company was trying to sell/promote. While some people would know what the company was trying to sell/promote, others may only remember the slogan which still benefits the company. Maybe next time I'm searching for auto insurance I will see the General and remember the slogan. Javon Cornley 3/22/12

This empire carpet commercial has a catchy song and telephone number that helps and audience remember the song. You may catch yourself singing this song on a random day at a random time. If you as a consumer wanted to go carpet shopping and may have a hard time deciding on what brand you want to choose, this song may remind you on what decision to make. http://www.youtube.com/watch?feature=endscreen&NR=1&v=uwJQQux0TF0 Jamonne Chester 3/22/12

The slogan in the TV ad can make big influence on the audience its targeting, creating the mood, relationship between brand and audience and many other things. This ad uses humor to make it more interesting, yet doesn't fail to embed the brand in audiences memory media type="youtube" key="qi316IXbf1Q" height="315" width="420"

__Sustaining the Image of a Brand__ Microsoft has radically changed its approach to marketing. First with the new ‘Windows 8’ logo and now with its new Internet Explorer 9 (IE9) TV commercial (see below). Granted advertising a free product, like IE makes little since unless Microsoft’s objective is using this product as a platform to create a positive banded image. Like many other international companies, Microsoft to is updating its image and marketing strategy to create international geographic appeal. In this TV ad, I feel Microsoft was successful in creating the “cool” vibe and reaching my age demographic – along with ages 18 to 49. Additionally, the IE9 ad aligns with my psychographic preferences: upbeat music, fast paced screen shots, but with efficient lag time to read the short quotes, and positive association with familiar third-party products like ‘Cut the Rope’ game. Although, Microsoft has a lot of catching up compared to companies like Apple, the IE9 commercial is a good start to positive branded image. I look forward to seeing Microsoft’s next marketing brand effort. (Victoria Laudeman, 3/16/12) A More Beautiful Web is... Internet Explorer TV Commercial (1 minute version) media type="custom" key="13279314"

In class we discussed creative advertising, and an example shown was of a man slurping a Mando Pasta noodle from a boat. This Pantene advertisement with the use of hair coming out of a building reminded me of that ad for the fact that this one also uses an addition to a structure already in place at this location in order to advertise their product. http://adsoftheworld.com/media/ambient/pantene_antibreakage_shampoo_rapunzel - Kylee Wierks 03/16/12

In lecture we discussed the creative process for transforming a concept into an advertisement. There are many strategies that are used to help in this process. To come up with a very unique and creative ad, the artist must think of ways to adapt, revise, connect, compare, and eliminate ideas. We looked at a few examples in class of some very creative ads that really took some time to think of. This ad that I found, also required a lot of “thinking” and planning. It connects two unrelated ideas, Kit Kats and a semi truck. Instead of just putting an ad on the side of this truck, they actually used the truck in the ad by making the ad look like we are seeing inside of the truck. This will capture the audience’s attention because it is something that we are not used to seeing. This ad is a great example of how the creative process works to help create brilliant and unforgettable ads. (Hannah Ter Vree 3-14-12)

As a class we've been referenced the Old Spice commercials, and this commercial (also for men's body care) seems to have the same feel as those commercials. I saw it on the Today Show this morning after it went viral within the past week.

http://www.youtube.com/watch?v=ZUG9qYTJMsI

03/09/12 -- Kylee Wierks

As discussed in chapter nine, the layout of an advertisement is very important. The layout of an advertisement includes it's headlines, fonts, graphics, and where they are all placed. I saw this print advertisement for Mulberry's Spring 2012 collection and thought it was a nice, playful layout. The center focus of the picture are the two models, I thought that even though there are bright colors, candy, and ice cream everywhere, I still was drawn to the handbags and their clothing. The brand name is in the bottom right hand corner with the signature logo. The brand name is subtle, so it is not as demanding for the viewer.

3/9/12 lxxm

As we discussed in class, companies often times will use humor to engage the viewer in their advertisement. This Budweiser commercial uses humor to engage the audience by incorporating a monkey into commercial. As a consumer, I would remember the Budweiser commercial simply because of the humor and the monkey. Below is the Budweiser commercial. media type="youtube" key="ptHyGpUo84c" height="390" width="640" Zachary Eisenberg 3-8-12

http://youtu.be/CErapf79rqM

This "Beggin Strips" commercial for dogs has a little humor in it. as mentioned in the power points, humor is a good way to win over consumers. if an ad agency uses humor in its commercials it can help. everyone loves to laugh. (Jamonne Chester9) (3/8/12)



Bing has been running a be original ad campaign lately and this one with wiz khalifa has caught my eye. It incorporates a slice of life and feel good ad approaches. I am not a Bing fan but every time this commercial comes on I cant help but sing along and smile. Bing did a great job with reaching a younger target audience with this one (Claire Bonnett 3/7/12)

I really enjoyed this Cuties ad because it was something that I could relate to, since I eat cuties all the time. The first thing that came into my mind that related to the Chapter 8 reading was the idea of Target Audience. This ad makes it very clear that they are targeting "cute" children as well as mothers. The voiceover in the background of the advertisement is a very soothing kid's voice, which I also think is a very important and intentional part of the ad. This ad will definitely grab attention of mothers as well as kids. At the end of the ad, it says, "Kids love Cuties, because Cuties are made for Kids." I think this is a very simple slogan, but also is extremely catchy at the same time! http://www.youtube.com/watch?v=UPlDQ5-nsoA (Allyson Roseman (asrpink) 3/5/12)

One topic chapter 9 discusses is the design formats for print ads. Print ads usually have visuals and copy/text, which are arranged in a layout. The way this ad is laid out is very important to how it is viewed. The goal is to first capture the audience’s attention. This ad for a “writing competition” by Apple in 1979 uses the popular “poster-style layout.” It has a single large visual that occupies about 2/3rds of the ad, and the headline and copy are below the visual. It is very interesting to see that although this ad is from 1979, the layout it uses is still used today and shown in our textbook. Overall, I really like this ad. I think it uses humor in a way to really grab the audience’s attention, and also help to make its point. (Hannah Ter Vree 3-5-12)

A few years ago Duracell created a handful of commercials that highlighted the various uses of a Duracell battery in everyday items like a camera to emergency equipment like a defibrillator. The ads focused on the dependability of the product. These commercials used a few different aspects of the creative process described in Chapter 9. The ads create an emotional connection to the brand and promote brand recall through the use of the popular slogan "Trusted Everywhere" as well as employing the Duracell mnemonic (di-da-DI) three different times throughout the ad. The ads are a mix of the slice-of-life and affective association methods of Message Strategy. Duracell is posed as the solution to faulty emergency devices, and also makes the customer feel good about buying that brand of battery, knowing that they can trust its durability and reliability. -2Klever 3/5/12 media type="youtube" key="arBHzTJUJW8" height="315" width="420"

In class we discussed the objectives of advertising and the methods advertisers use to accomplish those methods. A few years ago VolksWagen ran an ad campaign with the objective to scare the consumer into buying their cars by using fear appeal ads. The commercial depicts a few guys driving around just having a normal conversation when all of a sudden they get into a car crash. Afterwards both guys appear fine as the look over the wreckage. VW is trying to show that driving in a VolksWagen is safe and can save your life. http://www.youtube.com/watch?v=wtaXjzQQGE8 (Matthew Meagher 3/3/12)
 * Good example of a fear appeal, Matthew... and notice the agency, Crispin, Porter, & Bogusky, the same "push the envelope" agency we mentioned in class for the Subservient Chicken and King ads for Burger King. Dr. P (3/25/12)

This week in class we talked about using humor in advertising to promote brand recall. This American Express ad uses a slice of life ad. It is demonstrated when the Lois doesn’t have her wallet and Jerry Seinfeld saves her after Superman states he doesn’t carry a wallet. This ad uses affective association by making the viewer feel good at the end and with the humor that is involved. Below is the American Express ad with Jerry Seinfeld and Superman.

media type="youtube" key="H9nzGTo_SyQ" height="390" width="640" Zachary Eisenberg 3-2-12

This is a super bowl commercial of Sketchers GOrun. It's really funny especially the dog's smile at last. In the creative process, the most important is the idea to attract audience's attention. I think it is a successful commercial, which can catch audience's attention by the dog's race at first.

http://www.youtube.com/watch?v=2T1_VB1FqRU Yufei Luan 3/2/12

http://www.youtube.com/watch?v=MSr3dRXlM5w

Aflac Insurance has a unified creative approach by utilizing animals, in particularly a duck to sell their product. The duck has a unique voice and is used to provide comedic entertainment while still appropriately advertising the brand. When most people think of Aflac Insurance they think of the duck that represents them, making this ad campaign a successful one. -Javon Cornley 3/1/12

http://www.youtube.com/watch?v=Ap6zzn1eLYc

This Wal-Mart commercial represents the company and how a company or a business is supposed to treat its customers. The biggest and most effective way to maintain their customers attention or keep them satisfied is to benefit them. For example, Wal-mart is known for its high quality name brand items and to go along with that its cheap and affordable prices. This helps a lot of different economic classes save and budget their money responsibly. Jamonne Chester (3/1/12)

In class we discussed how advertisments will use jingles or catchy slogans to get the audience's attention. This commerical is for a local audience, however their tactics were very successful. This song was always stuck in head after watching the commerical. media type="youtube" key="49MECBPnCVY" height="315" width="560" Gretchen Metallic: 3-1-12

I really liked this Pantech Element ad called "Spelling" because it really grabbed my attention. When i saw this ad for the first time, I went to YouTube right away because I wanted to watch it again! I thought it was very catchy how the parents in the ad are spelling out their conversation so their kid does not know what they are saying. This stands out and grabbed my attention because it is not what I am used to seeing and hearing in a typical everyday ad. http://www.youtube.com/watch?v=HXFjAXjUiJ8 (Allyson Roseman (asrpink) 2/29/12)

In class we have discussed how advertisements will use jingles as a devices to get viewers to remember their products. When Dr. Potter mentioned this, Subway's "Februany" commercial immediate came to mind. This is a commercial for their February $5 sandwich deal. The jingle is catchy and stands out.

media type="youtube" key="bdGpupjGDhE" width="425" height="350" ~Brittany Abrahms 2/28/12

The book discusses the creative process for how to come up with a creative ad or in this case a commercial. I love this commercial, but I never really thought why until reading this book. When trying to come up with the "Big Idea" you must be creative. There are many strategies for how to take a boring concept or idea and make it unforgettable. One of the ways to do this is by "imagining" which for example means playing the "what if..." game. For this commercial they obviously thought, "What if dogs were trying to back a boat up into the water...?" Their answer was probably something like, that would be really funny and capture the audiences attention. Which it did... It worked on me, it made me laugh which made me remember this commercial. (Hannah Ter Vree 2-27-12) media type="youtube" key="sdiYjFqTSDA" height="315" width="560"

The ad that I loved for its aesthetics is made by Dove, the company centered its attention in beauty productions. It has children that can touch audience emotionally. It has song sang by little girl that would make even stronger affect, and it makes us happy as we are. Therefore company creates good image of itself by this kind of beautiful ads. media type="youtube" key="gUsKIApTewQ" height="315" width="420"

This past week in class, we talked about taglines and positioning products to make them standout compared to their opponents. One of the best companies to make use of a tagline is MasterCard. They used the “Priceless” tagline in their commercials. They had a whole series of commercials that were made and they all ended the same way with a “Priceless” slogan, as well as “There are somethings that money can not buy, for everything else in life there is MasterCard.” Below is one of my favorite advertisements from the MasterCard Company.

media type="youtube" key="ZlzCZ6kfVbw" height="390" width="640"

Zachary Eisenberg 2/24/12

This is a very funny commercial for volkswagen's car. I like it not only because the lifestyle it builds but also the imagination of the other world of those mans. And the superman with black clothes has an wonderful connection with the passat commercial that a child who wears the superman clothes all day and wants to have super power. As chapter 6 of the textbook says, these series of commercials' advertising strategy researches are crucial. A lot of formal researches like quantitative and qualitative research are needed. This commercial basically shows the good lifestyle and attitude in our life. Yufei Luan 2/24/12 http://www.youtube.com/watch?v=0-9EYFJ4Clo

http://www.youtube.com/watch?v=AvYevSiu9Ng

This new under armor Cam Newton commercial is really exciting and entertaining. It mixes a style of hip-hop music with the talents of the NFL to sell a product. This brand really cares about who represents their Under Armor brand. Cam Newton is the Quarterback of the Carolina Panthers and also the 2012 NFL rookie of the year. This brand is basically saying if you buy their product you''ll play like Cam Newton. -Jamonne Chester (2/23/2012)

This older commercial for Mercedes is absolutely hilarious. A must watch. The slogan at the end "beauty is nothing without brains" really sells the idea that while a Mercedes looks nice it is also a sophisticated machine. This was good market research for car lovers to show that they care about whats inside the car, but I wonder if blonde women were offended by this, which means there was some bad research. Still a funny commercial though. http://www.youtube.com/watch?v=GHX2mvFVQMs Matthew Meagher 2/23/12

I was just watching a television show with a couple friends and a Bud Light Platinum ad came on. This is now one of my favorite commercials. This ad showed people doing business while drinking beer and other people dancing in a club drinking the beer with the Swedish House DJ, Avicii, spinning at the club. This commercial caught my attention because Avicii is my favorite DJ and I loved hearing his music during a game I was not really interested in. I did not expect him to be in the ad and I thought it was how Bud Light incorporated him in the commercial. I also loved the whole setting of the commercial because the Bud Light bottles were very cool looking and the club they showed went well with the new platinum bottles. http://guyism.com/video/aviciis-bud-light-platinum-super-bowl-ad.html Kasey Glueck 2-23-12


 * Kasey--This is a WONDERFUL example of "situating the brand socially" from the lecture in week 7! Dr. P 3/1/12

I really liked this Mercedes 2012 M-Class commercial, as it grabbed my attention while I was watching TV. I have seen many car commercials, and most of them have the specific car driving the whole time, but this one just seemed different to me. I felt like I was in the car with the guy driving it, and especially when the camera zoomed into the guy's eyes. I think this car commercial was done very well. I saw this ad about 2 weeks ago, which just goes to show how it has still stuck in my mind.

http://www.youtube.com/watch?v=l0u97m8mL8k (Allyson Roseman (asrpink) 2/23/2012)

This commercial is present by Bud light, it is this season's super bowl commercial. It is called "Here we go" rescue dog. I like this ad is because when the dog hears "here we go", it will go and carb a bottle of Bud Light beer. This sentense is like a command. Like in the real world, when people see the super bowl, they will come together and watch it. media type="youtube" key="hyFWSys3TJU" width="425" height="350" Jiachi Liu 02/17/12

This Coca Cola ad reflects back on the topic of "Attitudes and Interests" when viewing an ad. The commercial stars UNC basketball coach Roy Williams; personally, I absolutely hate UNC basketball, and whenever I see Roy Williams, I think "ew." However, I do enjoy the brand Coca Cola, and I know that Roy Williams isn;t the face of the brand. Therefore, I don't have a negative feeling about the brand because of this ad. http://www.youtube.com/watch?v=jbV6WUO_KJw -Kylee Wierks 02/17/12

This is a commercial of Doritos，I like it because it is quite funny and close to life. The baby is cute and it is creative that makes him flipped by the old woman. I think the advertiser must do a lot of researches about Doritos and collect the data to consider how to make the commercial that can attract audience. http://www.youtube.com/watch?v=kds2YpA0Jf0&feature=related Yufei Luan 2/17/12

http://www.youtube.com/watch?v=bXL8QPWLbBo

This snickers commercial is one of a kind. it features the legendary actress Betty White. Not only is she featured, Snickers is one of the most common chocolate candy bars in society. Its consumers attitude towards the brand "snickers'" satisfies their hunger. Snickers also has many varieties of different flavors of the bar. Also the commercial has a lot of humor to interest its consumers. -Jamonne Chester (2/17/2012)

[] This commercial appeals to the fans of Kobe Bryant and/or Kanye West, or on a more broad level, fans of Hip Hop music and basketball. It shows two of the premier individuals that are masters at their selected professions and also uses comedy to entertain its viewers. -Javon Cornley

The communication process has many steps, but it seems as if the last few steps are the hardest to understand. The behaviorist view of the human activity can be applied to how media messages are processed and decoded in our mind. The stimulus that enters the brain is the mediated message, after being in the mind (black box) the message comes out as message "effects." These effects are the cognitive, attitudinal, and behavioral reactions to the mediated message. In our mind we have some automatic responses which are triggered through appetitive or aversive activation. Appetitive are things we desire and want, while aversive is things we avoid and are afraid of. Advertisements often use these appetitive and aversive stimulus to help persuade the consumer that they need a certain product. In this Pepto Bismol commercial, although it is humorous, it activates the aversive response. By showing people who have nausea, heart burn, indigestion, upset stomach, and diarrhea, the viewer tends to relate and thinks "ohhh I really hate when that happens to me." People dont want to have any of those conditions, which is why the commercial shows people who do experience it. (Hannah Ter Vree 2-14-12) media type="youtube" key="XghJuH6GSCo" height="315" width="420"
 * And, it's interesting that this ad is actually what we would call "co-activated." You are right that the NEGATIVE SYMPTOMS activate the aversive response. But the "light hearted/humorous" way it is dealt with can actually be thought of activating the appetitive system as well. Both systems activated at a low level...more cognitive processing of the add. Nice job Hannah. Dr. P. (2/16)

In 1987, Miller Lite capitalized on the constant confrontations between Yankees owner George Steinbrenner and manager Billy Martin. Steinbrenner and Martin were notorious for getting into fights and Martin was hired and fired about five different times. Miller Lite highlighted their arguments and used the material to make a commercial with Steinbrenner and Martin as their celebrity spokesmen. During the late 1980s, Miller Lite used several celebrity endorsers, however, I really enjoyed this advertisement.

media type="youtube" key="z_zDcQV6_6k" height="390" width="640" Zachary Eisenberg 2-10-12

This years super bowl commercials were as wonderful as last year. It is hard to say which one is the best. Because it is the game season. I prefer the Coca cola's Coke commercial be the one I like the most. This commercial is called "Catch". The bears are just like the player of the game, the coke bottle is the super bowl they want to catch. I think this ad demonstrated the spirit of the game. media type="youtube" key="S2nBBMbjS8w" width="425" height="350" Jiachi Liu 2-10-12

Since last weekend was the super bowl which has many amazing commercials throughout the game I came across one ad that I just loved. This ad was for Skechers shoes. I loved this one ad because it had a bunch of dogs racing each other on a track and the winning dog was wearing Skecher shoes. This winning dog was a pug and it was one of the happiest pugs I have ever seen. I was drawn into this commercial because of the props they used and I thought using an eye catching prop really got the attention of its viewers. http://www.youtube.com/watch?v=hGl3QrUrMjg Kasey GLueck 2-10-12

This is an interesting commercial of Volkswagen Passat. The kid wants to have magic power to move everything, and when he is frustrated that he can't do that, his dad makes the car start up with the technology key. That's an excellent advertise full of fun and useful product promotion, it makes people laugh and know the feature about this model of Volkswagen. It uses psychographic segmentation to let people considerate the lifestyle and attitude for their life. http://www.youtube.com/watch?v=R55e-uHQna0 Yufei Luan 2/10/12

In class we discussed companies that have certain spokesman for their advertisements. Trix is known for the trix rabbit that just wants some trix. This helps communicate to the consumers. Gretchen Metallic 2-9-12

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[] This commercial appeals to the 18-24 male and female crowd. It displays unconscious sexual content by showing a young woman getting her significant other's attention by laying naked in their bed covered in one of his favorite snacks (Doritos) during an intense football game. It appeals to the female crowd by jokingly showing them how to connect with their companions during a sporting event. Javon Cornley 2/9/2012

I saw this Levi's commercial awhile back and I loved it immediately. I was first drawn to creative elements in the ad--like the beautiful narration and the dreamy imagery. I definitely think this ad (and the whole "go forth" campaign for that matter) is being directed at the 18-24 demographic. The psychographic target audience is 18-24 year old risk-takers that are creative, adventurous, and not afraid to take a stand or try new things. media type="youtube" key="KT16DcHcjRA" height="315" width="560" Sarah Silcox 2/8/2012

I just saw this commercial and found it really interesting. Through the personal process of the consumer decision process, the commercial gave me the perception that cable puts people in very bad situations. This leads to learning and persuasion, which is switch from cable to dish. And the motivation: To not wake up in a roadside ditch. media type="youtube" key="7udQSHWpL88" height="315" width="560" Joseph Mwamba 2/4/12

Much like the post below, this advertisement is for a certain demographic. This is a long version of an edited Super Bowl commercial. It stars Matthew Broderick in a remake of Ferris Buller. He reprises his role as Ferris who has grown up. This is an advertisement for the new Honda CR-V. Not only does it show how manly of a car it is, but it also shows older people its a great car. The age range is 18-64 because both teens and older people love this movie. media type="youtube" key="VhkDdayA4iA" height="315" width="560" Zachary Russo 2/2/12

In class this week, we talked about marketing products to certain consumers based on their demographics, psychographics and behaviors. One of the Chevy Super Bowl commercials targeted recent college graduates with their Chevy Happy Grad advertisement. This entry was actually submitted in a contest and is going to be aired during the Super Bowl. This ad targets recent college grads, as they usually receive cars around the time of graduation and it also shows the excitement that is involved with it. This ad is particularly effective because it shows young people getting really excited about a Chevy product, whose consumers are usually of an older demographic and in the age range of 30-54. Below is the advertisement that is mentioned above. media type="youtube" key="Ae52ourE3Pw" height="390" width="640" Zachary Eisenberg 2/3/12

media type="youtube" key="lpypeLL1dAs" height="315" width="420" The campaign run by Kotex a couple years ago really caught both my attention and the attention of girls everywhere. Their approach of mocking the typical advertising strategies of their competitors by pointing out their unrealistic qualities resonated with a lot of girls. This commercial clearly markets to the female demographic by using sarcastic humor that may not make as much sense to male audiences. Rachel Staky 2/3/12

This is our old friend, VW commercial. Here it uses dog as emotionally close friends to all people, especially Americans. Also it uses Star Wars as reference to previous ad media type="youtube" key="0-9EYFJ4Clo" height="315" width="560"

This is a commercial of Oreo in 2009. I like it because the kids are so cute and make the whole ad nifty. I think it based on the psychographic segmentation, Oreo is a memory of childhood of many people, they want to stat the feeling of that time. It definitely makes the point that Oreo can help you find the feeling, this is a lifestyle.

media type="youtube" key="BDan7ClvO3Y?rel=0" height="315" width="420"

Yufei Luan 2/3/12

We discussed in Chapter 4 about advertisers gearing their products towards a certain demographic to increase sales. This Coke Zero ad is geared towards men, and they are trying to make the product manly. As we discussed in class, Coke Zero was trying to get more men to drink their product, even though it is technically "diet."

Gretchen Metallic 2-2-12 media type="youtube" key="_BxDcn3Jw0c" height="315" width="560"

I just have to say that I absolutely love the new DirecTV ads that they started showing during the bowl games. They're not so obscure in that you have no idea what they're about, but yet they don't explicitly say DirecTV until the very end. It's evident that the advertising agency DirecTV works with is very good because last year that had an equally effective campaign with the wealthy Russian and his baby giraffe. K1218 (1/27/12)

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This is a commercial of Ray-ban sunglass. I like it because the pictures are all black and white and it is so cool. Also this commercial combines several different scenes in people's life, all of them tell the audience the happiness and passion Ray-ban brings to us. In Chapter 4, there are many types of segmentations of advertising consumer market. And this commercial focuses on psychographic segmentation before it started to shot I think. It gives us a lot of pictures that people are enjoying their lives no matter when and where. media type="youtube" key="Wn0AXEDKcj0?rel=0" height="315" width="560" Yufei Luan 1/27/12

This is a Macy's ad from Black Friday featuring Justin Bieber, who is loved mostly by female tweens. In this commercial, not a single female is seen and instead only stars male actors, who scream like girls when he walks by them. This commercial covers two topics. The first topic it covers is celebrity endorsers. In Chapter 2 of the book, it states that celebrities help people recall the brand and encourage consumers to buy that brand. The second topic it covers has to do with sales advertising, a concept from Chapter 3. Sales advertising is advertising products that are on sale or when stores are offering specials, such as two-for-one deals. This commercial is for the busiest shopping day of the year, Black Friday, and encourages consumers to go to Macy's for the best prices.

media type="youtube" key="gyBJE3j4aTU" height="315" width="560" Zach Russo 1/23/12

I liked this ad because it is surprising with the large bunny doing something that large stuffed animals are not meant to do. (Dr. P. 1/23/12)media type="youtube" key="dYoGwQF8o8s" height="315" width="560"

This is the an ad of fuji x100 which I'm impressed with. The protagonist tells his story of photographs and gives me a feeling of decadence but cool like everything will be recored by his fuji x100. And this is related to the effect on the value of products we discussed in class last week. The higher quality the ad has, the more valuable the product will be. media type="youtube" key="Xqmj2NfHADA?rel=0" height="315" width="420" Yufei Luan 1-20-12

This past week in class we talked about stereotyping in advertising. I found a commercial that make fun of stereotypes. In this commercial about California, stereotypes are the main focus. The California Travel and Tourism Commission created the commercial to show people the many sides of California. In addition, the commercial is making fun of the stereotypes of Californians. Some of the stereotypes are right on point with the way people talk about California and the people. As a native Californian, I think this ad is pretty funny and is one of the better ads that use stereotypes without offending anyone. media type="youtube" key="ZAwqumoO0Ds?rel=0" height="315" width="560" [] Zachary Eisenberg 1-20-12

Yesterday in class we talked about the differences between PSAs and regular advertising, the main difference being that PSAs are not paid for. I remember when I was kid watching ads with the Teenage Mutant Ninja Turtles encouraging bike safety/wearing a helmet, or telling me to stay in school, or a whole host of ads discouraging drug and alcohol use. It seems to me that while the "Above the Influence" campaign is still prolific, there has been a broadening of subject matter to include //attitude//awareness, and things as intangible as the words we speak. I thought the following ad, "I am a Person" was moving, and did a good job of playing on people's emotions by not using any words, only music and words on paper.

media type="youtube" key="kTGo_dp_S-k" height="315" width="560"- 2Klever 1/17/12

In accordance to Chapter 2’s material on primary demand campaign, I have posted a YouTube video of the commercial titled “Cotton, The Fabric of our Lives.” The advertisement is a primary demand campaign because it seeks consumer demand for a whole product category, in this case cotton. According to the text book “Advertisers can help get new products off the ground by giving people more ‘complete information’ stimulating primary demand” (Arens et al., 32). This commercial is simply giving consumers the idea that cotton is the fabric of our lives, to hopefully increase sales in the cotton industry. I personally really enjoy primary demand campaigns as opposed to selective demand. Primary demand campaigns aren’t necessarily trying to subdue the consumer into buying their specific product, they are merely presenting information. These advertisements are usually very artistic as we hear classical vocals in the background, and view urban surroundings. I think society as a whole appreciates these types of advertisements every once in a while. media type="youtube" key="xCg6DVbin9U" height="315" width="420" –Nichole VanderWall 1/17/12

There is an interesting ads that I have seen while taking W131 course. In the advertisment of Bloomberg magazine, they have shown a business looking guy who is covering "his secret finance mannagement," which is Bloomberg with Playboy magazine. When I saw this advertisment it was a shock to me since usually men wish to keep their sexual desire hidden with our ordinary life. It significantly addressed the importance of managing our economic issues and Bloomberg is the the right solution for it. I took the course around 4 years ago however I still do not forget this advertisment. I believe the effect of reversing common idea was the key for this Bloomberg advertisment which might not only affecting me however other people as well. (I searched youtube for the advertisment but I could not find) Seung Yeon Won 1-13-12

The Aflac Insurance Company created a series of ads that helped with their brand recognition. The insurance company started airing commercials with a duck and a recognizable way of saying Aflac that people talked about. The Aflac phrase by the duck has become integrated into our language and was used by many people after the commercial aired. This helped Aflac to create brand recognition for their company. These ads are effective because not only do people go around using the Aflac phrase, but also people associate the duck with Aflac. Here is an interesting commercial that Aflac ran with their duck. media type="youtube" key="Z648Dl1TDKA" width="425" height="350"

Zachary Eisenberg 1-13-12
 * Zachary--we will talk about Aflac this semester, when we talk about the benefits and drawbacks of celebrity endorsements (believe it or not). Dr. P 1/14/12

I thought it was very interesting how the chapter opened up by explaining how most advertising is paid for by sponsors. The first ad/campaign that came to my mind was the Dove Campaign ad, which is trying to give off a clear message that what we see on billboards and on magazines is not how a person actually looks like in real life, therefore our perception of reality is distorted. I really like this ad because it made me a lot more aware of reality within other ads I am exposed to. http://www.youtube.com/watch?v=iYhCn0jf46U Allyson Roseman (asrpink) 1-13-12 media type="youtube" key="iYhCn0jf46U" width="425" height="350"


 * Yes, Allyson, this is very powerful--Dr. P (1/14/12)

The very first part of Chapter One placed great emphasis on how important it is to make your message stand out to viewers above your company's competition. What makes an ad successful is the creativity and how your message is relayed. The Cadbury Eyebrows commercial for Cadbury Milk Chocolate is a perfect example of the lessons taught in chapter one. The quirky, unconventional commercial draws the viewer in as the children make their eyebrows "dance". It is not until the end of the commercial that viewers are made aware that the commercial is for Cadbury chocolate. The idea of this commercial has never been used before which makes it so successful. media type="youtube" key="TVblWq3tDwY?rel=0" height="315" width="560" Brittany Abrahms 1-13-12
 * My family loved this...but we did not love getting that tune stuck in our head all weekend! Dr. P. 1/14/12

The Allstate "Mayhem" commercials have become very well known recently. The audience knows exactly what the commercial is for as soon as they see the Mayhem guy causing some kind of trouble in the commercial. These commercials are recognizable just by the main character, the audience doesn't even need to see the Allstate logo before they recognize what it is for. This relates to what we just learned in Chapter One about the Industrial Age. Advertising is becoming much more popular and many companies have become so good at branding, that their target audience knows the commercial is fo their company before they even see the brand name. This is my favorite "Mayhem" commercial. Corinne Caraher 1-13-12

Chapter 1 discusses branding and how advertisers work to make the content of the add complement what is being advertised. In this commercial, the "Mayhem" guy serves as a good example of a branding mechanism. Immediately he describes everyday situations that could happen and the laid back manner in which he presents the information makes it more appealing for audiences to want to purchase insurance. He communicates in a way to not scare audiences but to inform them. Kathleen Doyle media type="youtube" key="u4U1xXMq9pg" height="315" width="560"

Snickers created a series of ads that really grabs the attention of the audience because they are funny and have well-known celebrities that aren't really in their prime celebrity stage anymore. The unique selling position (USP) of this series of ads is their slogan, "You're not you when you're hungry. Snickers satisfies." This slogan is implying that if you are feeling off or aren't being yourself Snickers will make you feel better and like yourself again. The use of "used-to-be popular" celebrities also helps grab attention of the viewers and keep it with humor so that they will hear Snicker's USP. One of my favorites is this one: Ashley Eastwood 1-13-12

media type="youtube" key="XO_uJVL8KkA?rel=0" height="315" width="560"


 * This is not a USP strategy, actually, since it doesn't make any claims about what Snickers has that is unique (such as "Over 100 peanuts in each bar!"). Dr. P (1/14/12)

Chapter one went into detail pertaining the industrial age. Advertisements become more popular and consumers started to recognize what the product or service would be during a commercial before it was actually shown. Budweiser is a big advocate of branding. For years they have centered their commercials around horses, which has nothing to do with beer; however, everyone knows what the advertisement will be due to its history. I enjoy this ad because I like the humor and the tradition it brings. media type="youtube" key="cgSKwpw2buI?rel=0" height="315" width="420" Gretchen Metallic 1-12-12
 * Classic, Gretchen! We'll have to see what Bud does this year in the Super Bowl! Dr. P. 1/14/12

Chapter 1: No matter what I read the ads are always more memorable. At least the interesting ones are; like the American Red Cross ad on page 7. I have spent a lot of time researching and performing independent study on topics like eye tracking for print graphics and website landing pages. I am not only interested in what draws someone to an ad like white space, color, and shapes; I am also interested in the science of readability. I like the challenge of selecting a few worlds that provide information and solicit a response. This ad by American Red Cross serves as a great example of both of my interests: __visually__ the ad uses a few colors and shapes compelling the viewer to turn their head to read the second line while the __writing__ delivers a simple message and makes the process sound simple. - Victoria Laudeman 1/12/12
 * Victoria--Eyetracking methodology is very fascinating! Good comments. Dr. P. 1/14/12

I like this advertisement for GameStop. I really like it for its originality more than anything. I do think this ad was designed to spark the interest of the people that actually do play video games. I think it was a great example of a niche advert. It was also a great way of illustrating a current offer that they had. -Michael Sikora 1/12/12

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 * HAH! Dr. P. 1/14/12

The basic foundations as well as key terms which deal with advertising are introduced in Chapter One. A term which is a direct component of advertising is branding. Branding is used to identify products and differentiate them from other competitors. I found an advertisement for the KIA SOUL. I believe it strategically associates the song Party Rock Anthem by LMFAO to the KIA SOUL. Whenever I hear this song, I always ask my friends if they have seen this specific commercial. Although there are hamsters singing and they are dressed eye-blindingly brightly, for some reason I do not find it to be odd nor do I dislike it. May sound strange enough, but I believe that KIA has successfully, through this commercial, established branding of the SOUL with hamsters, Party Rock Anthem, and shuffling.

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- lxxm 1/12/12
 * Can't beat dancing hamsters and destructo-robots! We'll talk more about music associations later in the semester for sure! Dr. P 1/14/12.

Chapter 1 discusses the industrial age and how advertising started to become a major marketing strategy. When advertising started to become popular during this time, different adversing strategies were used to help make the advertisements of products and services successful. Since, many different brands advertise the same products, it is hard to persuade the consumer that "your" product is better than the competing company's product. Because of this, when advertising, a lot of companies use a "unique selling proposition" (USP) or distinctive benefits that make their product different and "better" than any other. An example of a company now that I think has a USP would be Orbit Gum, because of their slogan "A Good Clean Feeling No Matter What." To me, they are distinguishing their gum as not only tasting good or helping bad breath, but also cleaning your mouth/teeth. Some of the commercials start the slogan by saying something like "Dirty mouth? Clean it up with Orbit..." Here is an Orbit commercial that I find really funny and entertaining, and that uses their USP. -Hannah Ter Vree 1/11/12 -

In Chapter 1, the book discusses the evolution of advertising, and how branding and product recognition are two of the biggest money makers for companies. Once a product is directly recognizable by consumers, it does the advertising for itself. All that's left for advertisers to do it drive home the message the product is trying to send. The Coca-Cola example shows us that branding is very important as we all recognize the Coke logos and bottles. I like this 2005 Coke commercial because they used polar bears which were/are under a lot of press with the save the polar bears movement, as well as their product bringing joy to its consumer. They present the slogan "Life Tastes Good" as 2 adult polar bears enjoy watching the baby polar bears have fun, while they enjoy a Coke, driving home that Coke is the drink of happy families. media type="youtube" key="7Sz56mtQB1M?rel=0" height="315" width="420" Rebecca Grivas 1/11/2012

I found these ads for Old Milwaukee beer starring Will Ferrell and they are hilarious! Apparently Ferrell went to Old Milwaukee with the idea for the low budget commercials. I think this is great advertising for the beer company because Will Ferrell is very popular amongst beer drinking college students. This article discusses more about the ads: [] and this is a compiliation of a few that were shot in Terra Haute: Steph Santangelo 12/9/11

I found this advertising website and the home page shows advertisements for Wrangler Jeans was creative. After reading into the ad campaign and critiques about it, I see that it didn't get the best press but I personally think that the attention that it received no matter what kind either good or bad, benefited the company. The way that the people were placed in the canvas showed the jeans and sold them but also went along with their strategy of in the wild. This blog has different ads on it as well which I hadn't seen before but they are all really interesting. (iimoller 12/6/2011)

Direct marketing is mentioned in chapter 16 of the book. Direct Marketing is when companies use various methods of media communication to relay information to their consumers, like using television ads as well as catalogs. One company that uses direct marketing is Target. Target uses ads on television in addition to sending weekly catalogs or inserts to people. They are able to reach more people effectively by employing various mediums of communication. -Susan Savariar (12/2/11) media type="youtube" key="xwy2ByNp_CE" height="315" width="560"

This commercial goes along with the Slice-of-Life technique we discussed in class. It's showing a good piece of exaggerated situations that happen in real life. When the woman in a relationship is paranoid their significant other is cheating on them. I was also discussing this with i friend of mine because he mentioned it was a funny commercial because of the great acting. This is an example of the media planning that is involved with making a commercial- providing the set with good actors to get the job done. (Libby Lienhoop, 12/2). media type="youtube" key="CYxz6cluskQ" height="315" width="560"

Chapter 15 mentions the message weight as one of our vocab words. The message weight is essentially total audience size for a set of ads The other day when catching up on episodes of Beavis and Butthead on OnDemand, this ad appeared before the show, between the show, and banners ran across the bottom of my tv screen every 10 mins. I have never seen a flex watch commercial on television before. I believe that the message weight for this particular product will be light unless users watch OnDemand regularly. This had to of been cheaper for flex watches to purchase. Here is the ad (Andrew Williams 12-3-11) media type="youtube" key="1h7gtyvcPfI" height="315" width="560"

I thought this was a very funny and creative ad for Call of Duty: Modern Warfare 3, and the advertisers did a great job of using celebrity endorsements with the likes of Sam Worthington, Jonah Hill and Dwight Howard. -Steph Santangelo 12/1/11

media type="youtube" key="zuzaxlddWbk" height="315" width="560" This is an advertisement for the premiere of Football Cops only being offered on DirectTV. It was forwarded to me by my brother who did so because he knows I'm a Colts fan. (Amanda Griffel 11/30/11) media type="youtube" key="i3KyRLZiCz0" width="425" height="350"

The holidays are a time when the FEEL-GOOD ads come out. Here's one that caught my attention while my family and I were watching the Macy's Thanksgiving Day parade. media type="youtube" key="E_I9fyX0RhI" height="315" width="560"

And, doing internet search for the ad, I found this extended version of the ad. It certainly helps to solidify an emotional connection with the brand. (Dr. P. 11/14/11)

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This week we talked about interactive media, which includes mobile phones as a source of accessing the internet, chatting via web cam such as Skype, and internet advertising. Here is an iPhone commercial which addresses the idea of accessing the internet on your phone, an interactive media device. (Will Rettig 11/18/11) media type="youtube" key="ldjHqHC6szA" height="315" width="420"

I was watching TV this morning and saw this commercial. I just thought it was a pretty clever idea for a game and it relates to T-340! (Amanda Zusman 11/21/11) media type="youtube" key="_IoGyWuYzew" width="425" height="350"

Chapter 12: Although this isn't an ad, I found this pretty entertaining. In Chapter 12 we talked about Product Placement-this clip from Wayne's World shows a pretty humorous scene about this topic, and makes fun of it, in a sense. (Drew LaMontagna 11/18/2011) media type="youtube" key="LAjXYfTtGas" height="315" width="420"

Chapter 13: We talked about Social Media and I found this "Twitter, faster than earthquakes" on YouTube. It seems unofficial, but briefly tell us about the power of social media just in 46 seconds. -Lisa Kim (11/18/11) media type="youtube" key="0UFsJhYBxzY" height="315" width="560"

In chapter 13, we began talking about digital interactive media. I found foursquare to be an interesting topic. Not only is a part of social media, but it also incorporates the usage of your gps on your phone. I don't use foursquare because I don't want some people to know where I am. However, some people do use it. I wanted to look more into it to see its other uses as well. check out this "getting started" video I found.(Andrew Williams 11/16/11)

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In Chapter 12, we discussed product placement. here is a clip of multiple tv shows that has various product placement. I actually find product placement interesting and i now look for product placement in my favorite tv shows.Jessica Harris (11/11/11) media type="youtube" key="PrPV9o8HXvs?rel=0" height="315" width="560" In chapter 12, we talked about product placement. I've noticed that reality shows in particular have a lot of product placement. For example, Top Chef, a cooking competition, features prizes from Glad products and Toyota cars. So during the competition the chefs are only allowed to package and transport their food using Glad containers and bags and they travel only in Toyota cars and SUVS. -Susan Savariar (11/11/11) media type="youtube" key="WXx2blNE8oY" height="315" width="560"

media type="youtube" key="9mIBKifOOQQ" height="315" width="560" I thought this ad for Dermablend, a company that creates makeup products, was a very creative ad. This ad did a great job of showing that their product works well. And yes, that guy really is covered in all of those tattoos.--Steph Santangelo 11/11/11

media type="youtube" key="5ba0tZ_P5cg?rel=0" height="315" width="560" I really enjoyed this IPhone 4S ad for Siri. This ad portrays many of the features that the new voice recognition for the Iphone is capable of doing. The main purpose of Apple advertising is to show that their products make life easier for consumers, and that they can be used by anyone. The advertisement shows many different types of people using the phone in different settings and it even shows a young girl using the voice recognition which shows how simple and effortless the feature really is. The advertisement makes consumers wonder how their lives can be assisted by Siri and if buying the new phone is worth it. This ad definitely shows how great of a feature Siri is and how beneficial it is to users. After watching this ad, and the others associated with Siri i went out and got the Iphone and I have not been disappointed. (Ian Lefkowitz, 11/11/11)

This week, we learned about radio advertisements and listened to a guest speaker from McDonald's. So I thought, why not look up a McDonald's radio ad? I found this on Youtube, and thought it was a pretty good one since it effectively uses sound to evoke imagery in your mind and it's humorous. Enjoy! (Esther Shin, 11/10) media type="youtube" key="rFrWODRzVgY" height="315" width="420"

In chapter 12 we started talking about satellite radio. In our class discussion we began talking about Pandora, Iheartradio, and someone in the classroom mentioned spotify. I purchased a premium account in spotify to have it on my phone and have noticed no ads, such as pandora does. I cancelled my premium account, and still I received no ads. How is spotify making money from all of this free music if there are no ads placed in their interface? Is this considered a form of satellite radio even though we have full choices of what we are listening to? (Andrew Williams 11/9/11) media type="youtube" key="CvYX_P_c__8" height="315" width="560"

media type="youtube" key="aSHJcQhYsSQ" width="425" height="350" In a slice-of-life commercial, the advertiser usually starts by presenting a predicament with the hope of getting the consumer to think, "I can see myself in that situation." I love this soccer commercial. It represents the situation of how you can see yourself in it. (Shaqib Habib 11/4/11) media type="youtube" key="3Zd_khk6zXo" height="315" width="560" I thought this was a great creative advertisement for Adidas. This orginally aired during 2010 FIFA World Cup to promote Adidas' line of Star Wars sneakers. The commerical has great celebrity endorsements and great product placement. I really enjoyed they way they were able to incorporate all the Adidas elements in the Star Wars world seamlessly.--Steph Santangelo 11/4

In Chapter 10's possible wiki or mini papers you gave us the link for I love commercials. People nominate local businesses to this site, and they make commercials for these businesses to get them some recognition. After looking through this site, I found extremely amusing commercials. I picked this one about plastic surgery because I thought it was absolutely ridiculous. (Jaclyn Diamond 11/3/11) http://youtu.be/SvZxCH2wOQM

Chapter 12: We talked about product placement and the first thing that came to my mind was this scene from cat in the hat movie (yes, everyone's seen it). When the cat looks right into the camera and opening advertises Universal Studios. It's just great. Here it is if you want to see it! (Amanda Zusman 11/4/11) media type="youtube" key="sIW-aHOB4I8" width="425" height="350"

In Chapter 12 we discussed product placement. It is almost in everything we watch. My favorite product placement scene is in my favorite movie //Wayne's World.// Even though the title for this youtube clip is "product placement," I still wanted to share it because of it's humor. Here is a good example of prouduct placement from tv commercials from the 90's. (Andrew Williams 11/3/11) media type="youtube" key="LAjXYfTtGas" height="315" width="420"

In chapter 12 of the text, we read about advertisements and the multitude of ways in which they are formated. In highschool my best friend and I happened to wake up late one night to the sound of the TV blaring. The usual programming on E! had ended, and infomercials were now on in full force so I went to turn the TV off. Until Jacqui and I both realized what we were watching and became fully engrossed with the product on the screen. The GT Xpress 101 is potentially the most incredible invention of all time. We watched as dozens of dishes of all kinds were prepared in a flash by what can only be described as the magic that powers the GT Xpress. Needless to say, when the buy one get one offer flashed on the screen, there was no doubt left in our mind as to what needed to happen next. A few weeks later we ran home to Jacqui's in anticipation of the little brown box that awaited us. Immediately we pulled out a tube of biscuits and put it to the test. Flawless, flaky treats were ready to consume in less than 8 minutes. Magic. We proceeded to make just about anyone we could get around a TV, at the right time, to watch the infomercial if we couldn't display the product for them. Four other friends followed suit. I have now spent easily 15 minutes looking for even a small clip of the infomercial and can't find one. So if I should stumble upon one, I'll attach it. Until then I'll just post a picture. Regardless of the fact that you can't see it for your self, believe me when I say that this instance proved to me that PLAs can and do produce results especially when they are demonstrating a kick ass product.

(Alyssa Rossman-Rorman 11/3/11)

This is one of my favorite commercials ever. When myspace was the thing to do I remember I had this video on my page. I like it because I love baseball and Harvey Keitel is the man! This commercial relates to our course because it represents a slice of life commercial. It is real baseball but you don't usually have a wise guy whispering in your ear when you are on first.Alonso Carrasco 11/3/2011

media type="youtube" key="-aGUx5FW5fQ" height="315" width="560" I don't know if this is considered an ad but when we were talking about talent and finding a voice that can record advertisements in the tone that the production manager is looking for, I thought of this guy. It was kinda awhile ago, however this voice was memorable and all over the news because of his success. (iimoller 11/1/11) .media type="youtube" key="6rPFvLUWkzs" height="315" width="420"

Not an ad, but a really interesting and in depth look at what it takes to make a commercial. In this short clip of the making of the Sony Bravia bouncy ball commercial, we see everything from collecting the necessary elements, setting up the different camera angles, to organizing the crews for various tasks. The first link is the commercial and the second is the production clip. It's well worth watching the commercial before and regardless of whether you watch the production clip (rmodjesk 11/1/11)

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Recently saw this advertisement in another class, thought it was too good not to include on the wiki. Thought this ad also might pertain to the "slice of life" format for television commercials. Obviously this is a dramatization of the real life use of a swear jar where normally individuals hold back from swearing so they do not have to pay for their wrongdoings. However, Bud Light wanted to emphasize the actors desire to obtain Bud Light for the office, and swearing (a practice not always applauded by everyone) is a perfect act to emphasize how far the people in the office were willing to go for their Bud Light. The use of the swear jar works since collecting money, eventually the office will fulfill their need for Bud Light. (rmodjesk 10/31/11)

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Here are three I like...(Dr. P 10/29/11)

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This week, we talked about radio and television commercials and the different characteristics that can make the ad a "slice of life." One of those characteristics is that simplicity is important and I think this ad demonstrates that. It includes Jennifer Lopez and the commercial is centered around her as being the popular figure and that if she drives this car, then others will too. (Will Rettig 10/28/11) media type="youtube" key="X0IkmstjZes" height="315" width="560"


 * I really think that slice of life is better defined using normal "everyday" people with the product being used in an everyday way. The J-Lo ad would be a great example of a celebrity endorsement/music strategy, Will. Below is a better slice of life commercial. (Dr. P. 10/30/11)

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The other day in class, we talked briefly about slogans. In this commercial for Klondike, they play off of their famous slogan, "What would you do for a Klondike bar?" The husband would actually listen to his wife for 5 whole seconds. I think it's hilarious, especially the husband's face. (Corey Allen 10/27/11)



Today in class we talked about slogans. The slogan that I seem to hear most often is "Like a good neighbor, State Farm is there." I love the State Farm buffalo commercial! (Kathleen Gross 10/26/2011) media type="youtube" key="gRS4shfH1Pw" height="315" width="560"

[] This is an example of a presenter commercial. Jamie Lee Curtis is the celebrity presenter of Activa Yogurt. (Sarah Davis 10/26/11)

When discussing Presenters in Chapter 9, I thought immediately of Dale Peterson of Alabama. (Andrew Wolin 10/26/11) media type="youtube" key="jU7fhIO7DG0" height="315" width="560"

media type="youtube" key="ow7nbanxSkI" height="315" width="420" This video for Schneider Digital is a really interesting piece of creative work used to promote their own company. Not only does it aptly describe what the company itself will do (create digital advertisements, use animation, be creative) but it exemplifies these things to potential clients and catches the eye of consumers due to its visual appeal. The visual appeal comes from the simplicity of the text being used as well as the creative use of various different animations that propel the message of the ad forward as well as showcasing the skill of the designers. (joshzoerner/theroadthemiles 10/26/11)

This ad relates to the textbook's discussion of "The Psychological Impact of Color." Apple has long had a consistent marketing strategy of simple, yet effective ads. This commercial for the iMac is from 2007, and the color scheme is very effective. They basically use only white, black, and gray/silver. The white background portrays cleanliness, the black portrays power and strength, and the gray represents that the product is timeless. There is also the blue background on the desktop, which is calming and easy on the eye. I like Apple's ads and their choice of color schemes in them and I think it works very well. (Corey Allen 10/25/11)



Creative Approach to Advertising examples (from Amanda Zusman 10/17/11) Lots of different creative approaches to advertising, some really cool visuals. Check it out.

This commercial for Canal+, which is a French premium pay channel, much like HBO, is a great example of creative marketing strategy. I think the use of the bear rug was hilarious and unexpected, but went along well with the idea that this channel can inspire anyone. -Steph Santangelo 10/21 media type="youtube" key="3393O1uD_w8" height="315" width="560" I believe this is a great example I found about creative ads that motivate you to do better in the career world. Tying to what we learned in Chapter 8, for the creative process, the advertiser definitively understood the Explorer when identifying this need in the economy, and found the realization of this add through the Warrior, finalizing the idea and initiating a common need. (Shaqib Habib 10/21/11)

This is an old Disney parks commercial, but I am pretty sure I remember it from when I was little. In class we talked about how there are plenty of ads that stick out to us for humor, shock, or even sex appeal, but there are still classics like this that stick with us for sentimental value. I think Disney does a great job of creating a unified creative strategy, because all of its advertising centers around fantasy and of course the world-famous Mickey Mouse. I will always be a lifelong fan/ customer (Emily Barnett 10/21/11).

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 * Certainly a 'FEEL GOOD AD' (Dr. P 10/23/11)

We've talked about Feel good ads during the class, and the Cesar's love them back series make me happy. I love all of their ads and here's an example. - Lisa Kim (10/20/11)

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 * Very much a feel-good strategy, Lisa. Plus, look at how they use a unified color scheme to match their packaging (orange, orange, orange!) Dr. P. 10/23/11

Chapter 8 discussed message strategy and i thought this was a great example of it. Wendy's older "Where's the beef?" tag line has reappeared. i like the old commercial more than the new one. Here's the older "where's the beef" commercial with the little weird looking old lady. she just cracked me up when i seen this.Jessica Harris (10/20) media type="youtube" key="EOyQfd7OqIY?rel=0" height="315" width="420"

Chapter 8 discussed creative marketing strategies. Here is an example (Andrew Williams 10/20/11) media type="youtube" key="jY7v-VvBD0U" height="315" width="420"

This is a commercial that I was thinking of today in class when we were talking about feel good ads. I also think it could be a representation of a slice of life ad since it shows people enjoying the product. (Kathleen Gross 10/19/2011).

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 * Your example points out that some commercial creative doesn't fall neatly in one category. I also think that this "situates the brand socially". Dr. P (10/23/11)

Another commercial/advertising campaign that is creative is Dove evolution. This concept relays extreme creativity to me because not many companies would challenge others within the same industry. Dove is in the Hair & Skin Care Industry, just like Pantene, Herbal Essence & Garnier Fructis, but Dove challenges its competition by exposing all the secrets left behind the scenes. No one has perfect hair or skin, and Dove takes a unique selling position by recognizing this and tailoring their advertisements to reflect the idea that no one is perfect, but everyone is beautiful in their own way. (Libby Lienhoop 10/19/11)


 * This is Fantastic. An example of Brand Image advertising at it's finest. DOVE is not selling a product, here, but establishing itself as a brand interested in TRUE BEAUTY.
 * Dr. P 10/23/11

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media type="youtube" key="ltcQxjGD2ug" height="315" width="420" I think this target ad really captures creativity and makes different objects come together to make a moving commercial. The way the explorer, artist, judge, and warrior all come together to form the commercial that touches on several of Target's products is really creative. (iimoller 10/19/11)

[] this website is a great example of creative advertisements that bring a "wow factor" and resonant in the viewer's mind. All of the ads are unique and interesting which leads to the public wanting to know more about the brand or company being advertised. I love the first example of FedEx Kinkos. If I saw this in the street I would for sure stop, take a picture and it would resonant in my mind and I would keep thinking about the advertisement for days to come. (sarah davis 10/17/11)

media type="youtube" key="mT8maUTzE48" height="315" width="560"I think this commercial is hilarious. WoW uses Ozzy as a celebrity to get people interested, and since he's been around, people of all ages know of him and can find this ad funny. The tv show made the "Sharrooooonnnnn!" a good addition as well. (klvanwor 10/17/11)

I found these ads and I thought they were a great example of an ad that has both resonance and relevance. If I was walking on the street and saw this it would definitely make me look twice. I also can immediately tell what they are trying to advertise. I like these ads because they automatically get your attention and are very creative by using the paint on sidewalks and streets as a tool in their campaign.(Emily Terfehr 10/17/11)

I saw this ad and love it. It is an example of what can come about when you try to connect different concepts together during the creative process--something we'll be talking about in Chapter 8. Dr. P (10.16.11)

media type="youtube" key="Nn__9hLJKAk?rel=0" height="315" width="560" Chapter 7: Since we take the bus at school all the time-- I thought this ad was really creative in its approach. There are tons of different examples like this but here is just one An advertisement by Jung von Matt/Alster for watchmaker IWC. Bus straps have been fashioned from images of IWC’s Big Pilot’s Watch to allow bus travellers near the airport to try before they buy at Berlin, Germany. 16 more advertisements after the jump. (Amanda Zusman 10/17/11)

Chapter 7 talks about advertising strategies and this Swiffer commercial is a marketing strategy gone wrong. there was much controversy from these type of swiffer commercials (women leaving the broom/mop for the swiffer jet) because women felt that those types of commercials were offensive to women and it was saying that their only relationship was with a house hold appliance.Swiffer changed the whole advertising strategy around and made it to both genders being attracted to the swiffer and not just women. Jessica Harris (10/14/11) media type="youtube" key="lBNfcPaxr-k?rel=0" height="315" width="420"

In class Dr. Potter talked about the creativeness behind advertisements. He also specified how commercial researchers found that viewers are more attentive when the camera angles switch more often to grab attention. This commercial is very creative and makes you think while you're watching it, but at the same time it keeps you so attached. This commercial is a great example of all of these components. (Libby Lienhoop, 10/13/11). media type="youtube" key="neq5zZ9vD44" height="315" width="560"

This is a funny example about focus groups. In this Snickers commercial, a group of sharks have tested the new type of Snickers candy they are promoting. In this they bring the Sharks in, ask them a few questions, and try a sample of a person that has eaten the snickers to decided which type they like better. Great example of focus groups. (Shaqib Habib 10/6/11) media type="youtube" key="6e0Gsn4khss" width="425" height="350"

One Superbowl ad that i remember is the Volkswagen commercial featuring a little child dressed up as Darth Vader. I find this commercial very funny and relating to everyone and all ages. Young children love star wars and so do the older generations. It gets the attention of older men and women as well as younger men and women. This is one of if not my favorite commercial that featured during the Super Bowl and that i still see on television today. (Shawn Telvi 10/6/11)

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This is the Corona "Find Your Beach" ad. I really like this ad because it creates the idea that drinking a Corona can relax you and bring you to a tropical island in your mind. Corona has this beach feel to it that is marketed perfectly with this commercial. The ad shows a man sitting on an airplane drinking a corona but imagining himself on a beautiful beach. Then, the woman next to him on the airplane sees how he feels and decides to join him with a corona on the beach. It is great marketing for the product and makes consumers want to be able to go to that beach. It turns the beach from a physical place to a state of mind. (Ian Lefkowitz, 10/6/2011) media type="youtube" key="Ys9NrD6hwp4?version=3" height="315" width="560"

This is the Coca-Cola commercial from the 2011 Super bowl. It was one of the commercials that stood out the most to me. I thought it was creative, and interesting that it was able to clearly get their message across without using any dialogue. I think this would fit in with other recalled ads because it is very unique. (Jaclyn DIamond, October 6, 2011)

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This Doritos commercial aired during the 2011 Super Bowl. As talked about in chapter 6, this is one commercial that I recalled. Recall is a posttesting method that determines the effectiveness of an ad by measuring what viewers notice or remember. This is ranked number 3 on Nielsen's most recalled ads from the Super Bowl. (Kathleen Gross, 10/6/2011).

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This ad (like the one previously mentioned) is an example of intensive marketing in that Papa John's Pizza is marketing the quality of their ingredients over their competitors. While it lacks the conference style technique that Domino's uses, it features the founder of Papa John's himself explaining that the quality of the ingredients is of the highest quality & that other competitors don't quite stack up to the quality of Papa John's Pizza. While Papa John's did not have the poor sales the Domino's had/has, it still speaks to the audience in a way that is attempting to convince them that other brand aren't really worth the time due to a lack of potential freshness or quality. This ad campaign has stuck with Papa John's since its creation, as they always boast the highest quality ingredients & superiority over their competitors. (joshzoerner/theroadthemiles 10/5)

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This Dominoes commercial is a perfect example of the intensive techniques discussed in Chapter 6. One gentleman from Dominoes is sitting in what appears to be a conference room, engaging various subjects from Dominoes target market in a conversation about their perceptions of Domino’s pizza. It's in settings like these where companies discover problems that could be relating to poor sales. It also can leave to uncovering misconceptions that might be present in their customer’s minds. Right around the time of this commercial launch, Dominoes orchestrated an ad campaign emphasizing the quality of their ingredients, hoping to change the minds of those who questioned Dominos (questionable) quality. (10/5 rmodjesk)

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This ad utilizes aversive factors that were covered in Chapter 5. Squealing noise and the atmosphere that implies something is going wrong makes the viewers tense. It also utilizes viewers' retrieval system because when they watch this they immediately will think of exorcist movies. I liked the advertisement that made me nervous at first but funny at the end. I think it really enabled viewers to interact with the ad in encoding, retrieving and storing information. (9/30, Esther Shin)

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In class we talked about the steps the viewer goes through when watching a commercial. This SuperBowl Doritos commercial is one of my favorites. You are immediately drawn in by the cute dog which is appetitive and when you realize the guy behind the door is teasing it you get an aversive reaction. I think guys can relate to the joke, but women can also appreciate the childish (I'm assuming) boyfriend get a little taste of his own medicine. The camera switches between the dramatic slow motion of the dog, to the excited guy behind the door, to the woman warning him which creates anticipation and interest. The commercial also emphasizes that the chips being advertised are "this" delicious to make both animals and people act outrageously. It was definitely one of my favorites last year. (Emily Barnett 9/30/2011).


 * Pretty funny indeed. Is there any way you can envision this being decoded in a way that Doritos didn't want? Dr. P 10/1/11

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We talked in class this week about brand loyalty. My mom always bought Neutrogena products when I was growing up so I am loyal to that brand. I know almost all face products are created equal but I've never felt the urge to buy a different brand. I think everyone in my family is loyal to Neutrogena products, my sister and I buy it even in college. -Susan Savariar 9/30/11


 * Family loyalty to brands is very important...especially to low-involvement products. Dr. P (10/1/11)

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Kind of similar to the post below me, I'm not in the market for buying a car, but when I do enter the market I will think of Chrysler because of this ad. I viewed it more through peripheals than central, because I was more intrigued by the music and cool shots/landmarks around Detroit rather than the fact that the car is an affordable, high end luxury style, car. Over all, it's a pretty cool commercial. - Corey Allen (9/29/11)

media type="youtube" key="SKL254Y_jtc" height="360" width="640" So right when we started talking about who was in the market for cars and ads being made so we remember them when we finally decide to make a purchase I thought of this ad. This came out about a year ago and I'm still not looking to buy a new car but I still happen to remember seeing this ad. - Wesley Mericle 9/29/11 media type="youtube" key="ql-N3F1FhW4" width="425" height="350"

Whenever I am asked about ads I like, I always choose the Volkswagen's ad from last years Super bowl. It also happens to be the ad liked best, according to Nielsen's research. This ad is one of the most recalled ads when people are asked about last years Super bowl. I think I like it so much because it is a cute concept and you don't know that it is for a car. It is a commercial that I wanted to watch until the end to see what product was being sold. - Alexis Handschin 9/28/11 media type="youtube" key="R55e-uHQna0" width="425" height="350"

This foreign add is a great example of what we talked about in class on how positive or negative things such as sex and violence tend to grab peoples attention. This glasses company uses sex as a way to grab people's attention even though sex and glasses have nothing to do with eachother. -Preston Schenkel 9/27/11 media type="youtube" key="RV6MZHRE3jU" height="315" width="420"

Levi's ad that first orients the viewer visually with neon colors, then again with a good looking guy, then again by him throwing a stone at a beautiful girl's window. the ad is visually appealing and thus can have psychological (i can wear this and look good) and physiological (this turns me on because people are good looking) effects. -theroadthemiles/joshzoerner

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Possibly one of the greatest commercials ever. A bit long but there are many "desk kicks" in it to grab the attention of the viewer and hold attention. -Bryan Flinn 9/26/2011 media type="custom" key="10683128"

media type="youtube" key="OEQzJRRIXKs" height="315" width="560" This commercial is pretty corny, but for some reason, really funny at the same time. Even my dad laughed, which shows that a lot of different demographics can find this amusing. -klvanwor 9/26/11

An instant classic from super bowl 2011. Chap 6 -Andrew Williams 9/26/11 media type="youtube" key="l1_ORwEGW_A" height="315" width="420"
 * Agreed. My kids were looking over my shoulder while I was reviewing the wiki and they said "Oh, I love this ad..." Dr. P (10/1/11).

Brand Chanel commercial caught my eyes, we started discussing brands that we have a high loyalty to.I like the model in the commercial and the songs. It captures my eyes and ears. Sunkyong Yoon 9/26 media type="youtube" key="8BKZgOVFyGc" height="315" width="560"

Chapter 6 discusses target audience selection and while reading i started to notice how advertiser and marketers target their product to certain audiences. Ive notice that most of the Digiorno Pizza commercials are advertised on ESPN during a football game. and most of their commercials that are played on ESPN are the ones with the actors watching a football game with all football gear on. I realized the connection because usually if someone is watching the game at their house with friends over pizza is served as the snack P.S. this commercial makes me crack up everytime i see it. like everytime.Jessica Harris 9/25

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Chapter 5 discuss the consumer decision process. i tend to go through that process each time i watch any commercial dealing with food. i make my decision on how well they advertise the food like the look of it and if the commercial is interesting or not. i love love love this taco bell commercial with the little dog talking. everytime i seen that commercial i craved taco bell. Jessica Harris 9/23 media type="youtube" key="M8sZ1DWsAHE?rel=0" height="315" width="420"

Chapter 5 discusses the processes of consumer behavior. When reading on stimulus, I thought of this Lexus car commercial that shows a good example of displaying information through physical senses. (Andrew Wolin 9/23/11)

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In chapter 4, advertising to a market inside of a group is highlighted. It made me think of Derrick Rose's shoe commercial. The shoe is directed toward basketball players but primarily only the guards. I think they did a good of this by really highlighting the weight of the shoe. 9.8 oz. (Drew Dawson 9/24 )

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Chapter 4 talks a lot about market segmentation and target marketing. I recently saw an ad for the Kardashian Kollection for Sears. Sears is trying to draw in a younger market by using the Kardashian Kollection. Sears is an affordable place and easily accessible to teenagers and young adults. This ad is fun and highlights the Kardashians themselves wearing the clothes that Sears sells. This ad effectively targets teenage girls and young adults and appeals to their wants for a fun clothing line that celebrities wear. -Susan Savariar 9/23/11

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In Chapter 5, we talked about ads cultural and subcultural influence. As stated in the book, culture is a homogenous group's whole set of beliefs, attitudes, and ways of doing things, typically handed down from generation to generation. Coco-Cola is a national brand and basketball is a pass down sport that is well known all around the world. Even though these two countries compete in the Olympics (USA and China), they have similar beliefs and attitudes of winning and enjoying a drink. (Shaqib Habib 9/19/11)

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In Chapter 4, we learn about private branding. Here is an ad about Joe Boxers, a K-Mart branded item. They have a commercial for a product in their store that they own. As we learned in class, they may place a more expensive brand of underwear, so they can sell more Joe Boxers. (Shaqib Habib 9/19/11)

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 * Now, I'm not an underwear expert. But according to this link Joe Boxers is NOT a K-Mart branded item. [|Wikipedia Joe Boxer]

Similar to the previous post, this is an ad that represents a brand that I have been loyal to for many years now. I stay loyal to the ADIDAS brand because of the products they are known for. The commercials are always intense and include some of my favorite athletes. Alonso Carrasco 9/19/2011 media type="youtube" key="jE9wbeJSqIc" height="315" width="560"

In Chapter 5 we started discussing brands that we have a high loyalty to. NikeSb is a brand that I have stayed loyal to for a while now, here is why... -Andrew Williams 9/19/11

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media type="youtube" key="Udl6rP5shs0" height="315" width="560" Apple is always a brand that people buy for the symbol rather than the quality. The Apple tends to signify money or the status quo for the most part and arguably this is why people tend to buy Apple iProducts. Even their advertisements tend to make those without the products feel excluded. - 9/19/11, joshzoerner/theroadthemiles.

this banned international ad does a great job showing one of the primary roles of communicating utility discussed in Chap 4, they use the symbolic way to promote Heineken. i like this commercial because, although banned and quite funny, it is showing how sex can sell mostly

-Matt Dowley 9/18/2011 This Heineken commercial was cleverly done due to using sex-appeal to help sell their delicious premium malt beverage product. I can most definitely see why it could be deemed as offensive and vulgar.

anything. Jessica Harris 9/16media type="youtube" key="UDMugJobqgg?rel=0" height="315" width="560"

This is a Mac vs PC ad with an Indian twist. I think this is effective because it uses cultural stereotypes to illustrate the differences between the Mac and the PC. The Macs look appealing to the younger generation because it seems easy to use and cooler. The PCs in comparison seem antiquated and difficult to use. I thought this was a funny and effective way to portray the message. -Susan Savariar

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 * I don't think that this is an actual Mac ad, though Susan. It is instead an example of a media campaign reaching the level of awareness that people use it for cultural commentary.

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=
Oliver Winery Ad - Bloomington, Indiana - This is an example of local adverting as discussed in class. Oliver Winery is a local store only found in Bloomington, IN. There are other wineries around the state, but Oliver Winery is specific for this area. They will need to talk to local tv/radio stations in order for their ad to be recognized. Once again, they will not try to send their ad to Chicago or Cincinnati, but rather areas around Bloomington, which are applicable to drive from.=====

media type="youtube" key="7pOC29Dv894" height="315" width="560"media type="youtube" key="07Kb2LbPLo0" height="315" width="560" I think by now most people have seen these State Farm commercials. I think they're done very well and very humorous, and get the message across that they're there for their customers. They also do a good job of using funny celebrity endorsements, such as Bob Barker and Gary Cole (ala Office Space), both of which I posted.--Steph Santangelo 9/15

Red bull has always made sure to have a strong relationship with the action sports world. While filming around the world for "The Art of Flight," Red Bull managed to grab a minute worth of clips, and make a commercial. After all, they did put lots of money into sponsoring the film. I purchase Red Bull due to its symbolic benefit between me and the action sports world. -Andrew Williams 9/14

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media type="youtube" key="6JX07hOxZbk" height="345" width="420" A cheesy local advertisement from my hometown. Overhead Door are perhaps one of the strangest local businesses in South Bend due to their quirky, Three Stooges-esque TV advertisements. I'm sure what they don't know is that their advertisements are better than their quality of work. Anywho, yeah, Overhead Door applies to the more localized field of advertising...and it shows. (joshzoerner/theroadthemiles 9/13/11)

After class today I couldn't help but remember some of my favorite local commercials. These car dealerships located back home are notorious for only using Washington athletes accompanied by bumping some of the greatest "local advertisement" jams. I only posted two of their videos but I highly recommend typing in Eastern Motors into youtube and checking out some of their other advertisements (rmodjesk 9/12/11)

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media type="youtube" key="GMXrj25ssy4?rel=0" height="345" width="420"This commercial reminded me of the local advertisements that was discussed in Chap 3. you can tell that this Mother Bears pizza commercial was local because of the plot they chose with the Greek "girl" and the way the commercial looked production wise. There was another Mother Bears video that i especially liked with the two college friends but i wasn't able to find it.- Jessica Harris 9/12/11

In Chapter 3 we began to read about advertising in foreign Countries. Realistically, this ad is similar to an American ad...but it's too funny not to post. This is a Kalvi ad I ran across on youtube. Ps. Kalvi looks wack. -Andrew Williams 9/12/11

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A commercial i really like has came on TV recently. It is a commercial where people say where they take a "Sheet" which is a new energy strip. I believe this type of advertising will help this brand because it is very comical and people will go out to purchase this energy strip.

- (Shawn Telvi 9/02/11)

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I chose this Ken Nunn commercial because although it is a low budget commercial, his slogan "its just that easy" has caught on around IU students. This commercial is informative and helpful to those who need an injury attorney, and Ken Nunn has created a commercial that gains viewers attention. Many people recognize Ken Nunn driving around Bloomington in his red Mercedes convertible with Nunn on the license plate due to the fact that his low budget commercial has gained so much attention. It is a creative way to get the message out there in the a simple way. (Ian Lefkowitz, Sept. 2nd)


 * In late October of 2011, //The New York Times// featured an article about injury attorneys using a different creative strategy: humor. Check out the article, which has links to YouTube video of several ads in it. Dr. P (11/25/11)

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Chapter 1: Chapter 1 is pretty much about the basic ideas of advertising. The textbook says, “The role of advertising is to promote – to inform, persuade, and remind” (9). I believe ad that keeps popping up in one’s head is most important key factor when it comes to successful advertising whether it’s new product or an existing one. As our classmate Sarah Davis said in [Comments on Textbook] section, McDonalds and their slogan “I’m Lovin It” can be considered as one of most successful ads. However, since branding a product is so intense in these days; most ads are too much focus on just making a joke, and there’s no message. I am not saying these kinds of simple commercials are bad, but just wanted to share following ad. The following ad is Taiwan’s TC Bank commercial based on a real story. I think this ad is not merely touching, but gives us a humorous feeling as well. And it’s sill memorable. – Lisa Kim (Sep. 2, 2011) media type="youtube" key="vksdBSVAM6g" height="345" width="420"

I like this add because the jingle is extremely catchy and the commercial shows that no matter who you are- you can get CASH NOW from JG Wentworth 877-CASHNOW  begin_of_the_skype_highlighting 877-CASHNOW  end_of_the_skype_highlighting   <span class="skype_pnh_container"><span class="skype_pnh_mark"> begin_of_the_skype_highlighting <span class="skype_pnh_highlighting_inactive_common"><span class="skype_pnh_textarea_span"><span class="skype_pnh_text_span">877-CASHNOW   <span class="skype_pnh_mark">end_of_the_skype_highlighting   <span class="skype_pnh_container"><span class="skype_pnh_mark"> begin_of_the_skype_highlighting <span class="skype_pnh_highlighting_inactive_common"><span class="skype_pnh_textarea_span"><span class="skype_pnh_text_span">877-CASHNOW   <span class="skype_pnh_mark">end_of_the_skype_highlighting   <span class="skype_pnh_container"><span class="skype_pnh_mark"> begin_of_the_skype_highlighting <span class="skype_pnh_highlighting_inactive_common"><span class="skype_pnh_textarea_span"><span class="skype_pnh_text_span">877-CASHNOW   <span class="skype_pnh_mark">end_of_the_skype_highlighting  ! ||
 * || [|BryanFlinn] Sep 7, 2011 7:57 pm

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After talking about children's advertisements, I feel that this is a good commercial but this kind of deceiving because of the "part of a healthy breakfast" which clearly pure sugar is not. (iimoller 9/8/11) media type="youtube" key="RHrc8w8YOHE" height="345" width="420"

media type="youtube" key="owGykVbfgUE" height="345" width="560" I'm really surprised no one put the Old Spice Guy commercials on here before. These commercials are hilarious, and got younger demos interested in Old Spice products, especially when Axe had really cornered the market for 18-25 year old males. I like that these commercials aren't all about how women will tear your clothes off if you wear the product. --Steph Santangelo 9/9/11


 * Yup, these captured the buzz of the creative world and proved effective. Nice analysis with the Axe competition. What's your take on where the campaign has gone //since?// Check out their latest spot (Dr. P. 9/11/11)


 * media type="youtube" key="gzowzUsq6iY?rel=0" height="345" width="560"

media type="youtube" key="r1KdGHM5X38" height="345" width="420" This Smirnoff ad is an interesting example of extreme "claims" made by advertisers in order to market a product. It basically shows a geeky guy in his apartment on the internet (a stereotype of a geek) who walks to his window and sees all sorts of wondrous and crazy party things outside of his window...all associated to the vodka he //could// be drinking. It basically insinuates that if you aren't drinking this vodka you aren't having a good time or living life to the fullest. -theroadthemiles/josh zoerner, 9-9-11

Over the past few years, I've thoroughly enjoyed the Bud Light commercials, from the "dude" commercials to their current campaign, "Here We Go," they've always found a way to incorporate comedy into their ads. The dude commercials are my favorite. (Will Rettig 9/7) media type="youtube" key="380Juu4fZSA" height="345" width="420"

I've always thought Dos Equis took an interesting approach to make their product look appealing to their audience. They took a route no other beer company has taken before by creating a sophisticated and complex character that almost anyone would think is cool simply known as the most interesting man in the world. I like these ads because they're really creative and different as compared to other beer commercials which makes them stand out a lot in my mind. (Preston Schenkel 9/7/11) media type="youtube" key="8Bc0WjTT0Ps" height="345" width="420"

Free Credit Report is what they called their website, but when consumers got their FREE credit report, they saw that they had a $15 charge on their annual credit report. That is an extreme deceptive ad that angered a lot of costumers. In our Advertising book, we learn that any advertisers that misrepresents its own services, is vulnerable to civil action. Even though, the advertisers state their claims of maybe having charges and fees, many consumer do not catch that first hand. They hear the word free and essentially want the product free as advertised. In general, this also angered me because advertiser an ethical outlook on their ads, and not do it to make a quick buck. (Shaqib Habib 9/7/11) media type="youtube" key="zMXv0__CYSU" width="425" height="350"


 * Insightful comments! It's easy to miss the claims of charges/fees/side effects/etc. when jingles and smiling faces are filling your senses (Dr. P. 9/11/11)

I really like this commercial because it reminds us how awesome Gatorade really is. It has come such a long way from just a re-hydration drink to their new pre-game or recovery gels and solutions. Since Gatorade has been around for such a long time, they no longer need to stress brand awareness, rather, they use advertising to remind their consumers how great their product is. Especially in this ad, Gatorade makes a point that they are already established in the athletic world with all their celebrity athlete endorsements. This ad is just another way for Gatorade to say that they've been here for a long time, and yet, are still able to keep up with the ever changing demands of all athletes by introducing their new "G" series. (Libby Lienhoop, 9/7/11) media type="youtube" key="sY66QCqNh1E" height="345" width="420"

Stereotyping in advertising happens all the time. I've seen so many cleaning commercials and they always have women in them to clean up after their kids. Those are good ads but this ad I think is hilarious. I like this ad because there are stereotypes but they are clearly over-exaggerating them which in turn makes the commercial hilarious. This commercial is in no way offensive where as some commercial with stereotyping really can be. Every time I watch this commercial it makes me laugh! (Emily Terfehr 9/6/11) media type="youtube" key="S1ZZreXEqSY" height="345" width="560"

-Matt Dowley 9-18-2-2011 I think this commerical/ advertisement is cleverly done since its the typically "Housewife" being excited about getting a new closet or wardrobe- then the man and his friends steels the moment as something just as great or sometimes far less exciting makes the women's happiness diminish. (Steeling the Thunder)

<span style="background-color: #ffffff; color: #333333; font-family: Helvetica,Arial,sans-serif;">A commercial i really like has came on TV recently. It is a commercial where people say where they take a "Sheet" which is a new energy strip. I believe this type of advertising will help this brand because it is very comical and people will go out to purchase this energy strip. (Shawn Telvi)

media type="youtube" key="8q95_PE8f4k?rel=0" height="345" width="560"

<span style="background-color: #ffffff; color: #333333; font-family: Helvetica,Arial,sans-serif;">I chose this Ken Nunn commercial because although it is a low budget commercial, his slogan "its just that easy" has caught on around IU students. This commercial is informative and helpful to those who need an injury attorney, and Ken Nunn has created a commercial that gains viewers attention. Many people recognize Ken Nunn driving around Bloomington in his red Mercedes convertible with Nunn on the license plate due to the fact that his low budget commercial has gained so much attention. It is a creative way to get the message out there in the a simple way. (Ian Lefkowitz, Sept. 2nd)


 * <span style="background-color: #ffffff; color: #333333; font-family: Helvetica,Arial,sans-serif;">Ian--Somebody seems to have deleted your ad. Did you have video of the Nunn ad? If so, put it up here. You are correct, though, Nunn has done a very good job of using media (including his license plate) to capture market share. (Dr. P. 9/6/11)

The Budweiser commercials are and always have been creative and innovative. Some of my favorite commercials were the Budweiser Frog advertisements from the 90's due to their simplicity and the stickiness of their catch phrase "Bud-Wei-Ser". I feel one of the best ways to create communication amongst people is to provide something that everyone can participate in and be active with as well and these commercials are a great example of just that. media type="youtube" key="f3mXaATLeRM" height="345" width="420"

- Hunter Shults (hjshults) 9/5/2011

--Participation/Interaction is a great goal to have for your campaign...so long as the brand that is delivering it is not lost in the interaction. That's why the FROGS are so great. (Dr. P 9/6/11)

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The first time I saw this video I laughed extremely hard! While reading CH 1 in the textbook I noticed it said that advertisements are a form of COMMUNICATION. We sometimes don't feel like they are actually communicating with us, because they're always just selling us something. This particular commercial makes me feel as if the woman is actually talking to ME, not just thousands of other people selling them something. AND it's funny. :) - Candice Elise Marshall (CandiceMarshall) 9/2/11

--A good example of PRIMARY DEMAND stimulation, Candice...something we'll be talking about in an upcoming class. (Dr. P 9/6/11)

Doritos 2007 Superbowl commercial media type="youtube" key="g0nliPWaCvA" width="425" height="350" Effective because it encouraged interaction between their product and the consumer. -Amanda Griffel
 * --Not so sure I get the giant mouse, and the violence at the end was an interesting choice. (Dr. P 9/6/11)

__**Dude, how can you not like this one?**__ media type="youtube" key="hxHLF5GaRUA" height="345" width="560" This walmart commercial cracks me up everytime. The two little girls are so naive and it is the cutest thing. I'd do the same thing if I were them. - Amanda Zusman 9/1
 * There are some really creative ones that are suggested to watch after this, too, Amanda...all part of the latest Walmart Campaign. Very good. (Dr. P 9/6/11)

I'm an Apple fan, but I still think this ad is very effective. -YI Lenovo X300 media type="youtube" key="_hnOCUkbix0?rel=0" height="349" width="425"


 * --Wow, Yi, so do I. It really does a nice job of contradicting/countering a claim made by apple about portability! Dr. P.

Coca-cola Commercial 2010 [|coca-cola commercial] media type="youtube" key="MB_BvAwdPE0" width="425" height="350" This is a really interesting ad. and it refers to what we talked in class this Wednesday. Although there are a lot of characters in this commercial, but i still paid attention on the coca itself. I like it very much and i think it is a really successful ad. -- Xingzhu (05/20)

--With low-involvement products (like soda pop) advertising often must use peripheral processing campaigns...like this one...pleasant (and classical) music, fantastic graphics and ingenious storyline. Dr. P

media type="youtube" key="HQ-CDE_r_wg" width="425" height="350"
 * 2010 Kia Soul Commercial**


 * This is one of my favorite commercial.** **This is very cute and funnuy!: )**
 * - Tina(Yonjoo) Cho**

--Tina (and everybody) now this, to me, seems like a combination of peripheral and central processing strategies...certainly the humor and creativity/cuteness of the hamsters is peripheral...but there are some central processing/claim elements in there (ipod plugged in at the beginning...flashing speaker lights) and then the blast you with graphics of a few claims at the very end (mpgs, etc.)./ Dr. P

Here's and interesting take on how to make a commercial, focusing on the idea that newer commercials do not advertise the product anymore media type="youtube" key="y8x-NByi3qY" height="290" width="462" -Mike Scheuer

Another great commercial. Beautifully re-imagines a classic movie, but with a twist. Funny and creative use of pop culture to really get the message across. media type="youtube" key="aGb8pMIeY6w" height="261" width="416" -Michael Scheuer


 * Michael--This is interesting and has a very creative "gotcha" at the end when the brand is introduced. I can't find a shorter version (in a typical 30- or 60-second duration) which makes me wonder if DD eventually thought it was too controversial to air (except on YouTube, of course!).

Oh, I just found another one I REALLY REALLY LIKE. This kid *is* my son. I tell you:

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And the "Making Of" video (below) is also really funny...and you'll notice it has around 3 MILLION views too. A great idea by Volkswagen and [|Deutsch LA], the agency involved. Dr. P media type="youtube" key="tM3s37fZZts" height="284" width="452"

>
 * And here is a website created by Greenpeace which uses the theme of the VW campaign to call the company to task for their position on environmental legislation (Dr. P, June 28, 2011).
 * @http://www.vwdarkside.com/

In Thursday's class, we talked about different formats for radio and TV commercials. When I saw the definition for Lifestyle ad, it reminded me a [|Olympus ad] I watched long time ago. In this ad, it doesn't say how functional the camera is, instead, it showed the life with Olympus camera. In this ad, the people are cute, the music is very good. - Yi (June 2nd)


 * Fantastic example, Yi. And one I'm going to copy and put in my lecture to replace the "Diesel" ones...which were too dark to see. Dr. P (June 3).

This is a commercial that shows a Demonstration. It's a solid demonstration showing how not knowing English, or a second language, can limit your opportunities. Here, a girl walks up to a Peruvian man in Peru telling him that she loves him and she wants to take him back to her country. She says, "ooooh I want you guy!" and he just here's "you guy" which sounds like "Yuncai" which is a street in Peru. Immediately after hearing this he assumes she is asking directions how how to get to that street. So he starts giving her directions. Then letters on the screen in Spanish come up, which translates "If you don't know English you can miss a lot in life". Then man could have started another life in another country, that is not third-world like Peru, with this girl if he only knew what she was saying! - Bryan F. White

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 * Bryan--I would actually call this a "Slice of Life Ad"---it is a pretty weird slice of a weird life...but a Demonstration Ad shows the product in use rather than setting up a problem with the ad as the solution. (Dr. P. --June 3, 2011)

Here is an ad that I saw in Bogotá, Colombia that I thought is very effective. It grabbed my attention quickly and caused me to stare at it's simple yet unique idea of getting their point across. The visualization takes the trophy for this ad

http://www.accenture.com/SiteCollectionDocuments/PDF/Chameleon.pdf

- Bryan F. White

I watched this commercial yesterday, and it's interesting! This commercial is very simple, but it is easy to understand what this commercial is trying to say- It is intended to illustrate how one can talk and surf at the same time. This is a good commercial! __[]__
 * AT&T Rethink Possible**

- Tina Cho/ 6-3-2011


 * Tina--this is an interesting ad. It actually was an ad that went right up against Verizon who had just got the iPhone. But, the way Verizon's network works is that you CAN'T do both voice and data simultaneously...as you can with AT&T

-Matt Dowley 9-2-2011
 * This Audi advertisement is cleverly done for being a luxury car commercial. Having what is to be understood as wealthy/ influential people, the general aesthetics of having production value behind this, makes the advertisement sit cleverly with the target audience it is trying to penetrate. Being a car enthusiast I respect Audi and how they cross-branded with Mercedes Benz and other Luxury car manufacturers.


 * Somebody submitted a mini-writing that reminded me of this ad, from the 2011 SuperBowl. Interesting that the brand (Audi) was not remembered correctly in the mini-writing NOR by me in trying to remember who sponsored it. The //creative// I remembered

.media type="youtube" key="3snyXTNmFm8" height="280" width="446" media type="youtube" key="9MIs0sBBwBo" height="292" width="465"
 * And interestingly, in trying to find this ad I came across an (online only) teaser campaign that Audi created as part of their "redefine luxury" campaign...which the SuperBowl ad started. Here's two parts of the teaser campaign. Dr. P (June 5, 2011).

media type="youtube" key="oXE6L2gUDKQ" height="301" width="479"

This is also a simple ad from AT&T. It did a great job communcating and letting audience know what they are trying to say about Samsung Infuse. It was creative idea to show that realistic & bright display of this cell phone. [] - Tina Cho/ 6-6-2011
 * AT&T Samsung Infuse 4G**

This ad is from Super Bowl. And I watched this commercial so many times on TV. This is very creative and fun to watch!!:) [] - Tina Cho/ 6-6-2011
 * Kia Optima**

media type="youtube" key="dOpQiKV8HOI" height="349" width="560" This commercial is from our most recent superbowl. Kim Kardashian is one of the most popular sex symbol in today's society, in which all of her commercials are really racy. I found this ad to be particularly interesting because it suggests one message, but it's really "supposed" to be advertising "shape-up" sketchers. When someone sees this commercial for the first time, they're not going to be thinking about shoes. Kim Kardashian is suggesting that she just finished having sex with her trainer. This is an example of advertising marketing a product, but sending off a different message.
 * Blake A. Ray; 6/**7/11


 * I'd be interested, females in T340...how many of you would aspire to be Kim K.? Was using her as a spokesperson (and particularly in this creative execution) a good move on Sketchers part? (Dr. P., 6/7/11)

Here is a commercial of Apple teaming up with Verizon Wireless to advertise the iPhone 4 just like chapter 13 talks about on page 339 in the book.media type="youtube" key="e2H-3Gf_fL8" height="349" width="560" -Bryan F. White

<span style="background-color: #aaffaa; color: #008800; font-family: Helvetica,Arial,sans-serif;">__This advertisement starts off with great music setting the mood and intensity. Being an Apple consumer who likes their innovative products makes me smile that it got brought onto Verizon's Cellular Network. It was all a play on words regarding AT&T with not having a reliable network that you can hear/ communicate clearly on.__

> -Matt Dowley 9-2-2011
 * Thanks Bryan--The Verizon Guy is a very iconic spokesperson...and this is a (not so subtle) swipe at AT&T and one of the big customer complaints against the iPhone during it's initial years-long roll out in the US, that the AT&T network could not handle the iPhone traffic and so calls were often dropped. Dr. P (6/12/11).
 * This advertisement starts off with great music setting the mood and intensity. Being an Apple consumer who likes their innovative products makes me smile that it got brought onto Verizon's Cellular Network. It was all a play on words regarding AT&T with not having a reliable network that you can hear/ communicate clearly on.

For spring break I flew to Denver to go visit a friend. I rented a car and to my pleasant surprise the car had Sirius XM radio. I loved it. When I got back, I was back to CD's, FM, and AM radio. I miss XM radio :(

media type="youtube" key="Wbj_Rp3GyOo" height="349" width="425" -Bryan F. White

the first one:

media type="youtube" key="ixnGnen5-SE" width="425" height="350"

this is another commercial that I like because it shows that Diggy Simmons and his song “Great Expectations”. He’s has climb to the top of the music industry and for all those people that have doubt him, with AT&T he releases that single out to the public through AT&T wireless service. And by the looks of the girl who downloaded the song, she became a believer in Diggy because she walked away smiling. As the video showed “convert the nonbelievers.” Plus I’m a big fan of Diggy Simmons.

the second one: media type="youtube" key="1fT5OOnVRSg" width="425" height="350"

this is a commercial I like because I am a big Blake Griffin fan. But it’s kinda cool seeing a professional basketball player crossing over to the gaming field and wanting to be in it. But I feel that maybe the game Rage will probably get more people interested because Blake Griffin is a popular NBA All-Star!

--Sasha Chaplin


 * Sasha--That made me chuckle outloud. I don't think of Blake Griffin as much of a personality...but he clearly is trying to change that perception. Funny ad. Gutsy to have a young NBA star shoot with a tiger, too. I don't think that's CGI... Dr. P. (6/12/11).

Here is a really interesting example for newspaper ad. The Group One found it, and it is related to the newspaper advertising. --- Xingzhu (06/12) media type="youtube" key="mx48zKeJxlQ" width="425" height="350"


 * Fantastic creative! Dr. P (June 16, 2011).

I

I think that this video deserves worthy credit. I love it. Production value is incredible. Now you can see their faces on IU buses. Good for Transit Advertising for IU Basketball.

media type="youtube" key="H8hdKnr7rpE" height="349" width="560"

- Bryan F. White

This AT&T commercial had me laughing the first time I saw it. The Flash Mob one with everyone in trench coats and one of the members waits until the clock strikes 12 pm and he starts dancing and everyone is looking at him and then he checks his phone and gets a text message saying "Flash Mob moved to 12:30pm". In regards to if he had AT&T 4G he would have got the message in time. Story of our lives, it seems that one way or another we all at some point receive text messages later than we are suppose to and then we are early, late or completely miss something.

-Sasha Chaplin

media type="youtube" key="bd8ppk0UCx8" height="349" width="560"

Another commercial that I REALLY like is the Nike Kobe Bryant "Black Mamba" commercial. It's kinda like a mini-movie. They showed and mentioned a couple things. They showed a storyboard in the beginning and Kobe talked about showing his shoes a lot and the director said "product placement gives us a bigger budget. Bigger budget, Bigger Explosions." It's a very creative commercial and has a lot of mega stars.

-Sasha Chaplin media type="youtube" key="1TO4yeUIPWE" height="349" width="560"

I love this commercial. The original one that was aired was during the superbowl. But this is a longer version. It reminds me of a vignette style one like the Hallmark Commercials. I'm a huge sap and it makes me want to tear up. I think it plays to peoples emotions. I also think that since it was the superbowl it was a national buy. I think this type of commercial that can appeal to everyone (because everyone knows someone who has had cancer) was a good choice to air nationally. It also puts the company in a positive light. Kate Renwick 4/10/12 http://youtu.be/eJCiZ7J4Al4 <iframe width="560" height="315" src="http://www.youtube.com/embed/eJCiZ7J4Al4" frameborder="0" allowfullscreen>