3.++Ads+you+want+to+discuss

=__ On this Page, Feel Free to Discuss Ads for Whatever Reason __=
 * __** Also, please be SURE to put your name and the date of your comment so you can get credit. --Dr. P (June 3, 2011) **__

Fox Network's crime drama Bones, is notorious for it's not-so-subtle product placement. For example, some scenes look more like a Toyota ad than part of a popular television series. Our class discussion about the differences between product placement and branded integration, and how far is too far, reminded me of one episode in particular. Last April, Fox aired an episode of Bones titled, "The Finder." Essentially the episode introduced an entirely new cast of characters that will later be the stars of Fox's new crime drama titled, you guessed it, The Finder. [|Here] is an article where the executive producer explains it all in more detail. Although the cast of Bones still appeared on in the episode, the major focus were the new characters Water, Ike, and Leo. The technical term for this is backdoor pilot, and even though most viewers reviews were positive, I myself felt like I was being cheated out of a show that I regularly watch and was instead being "sold-to" the entire time. My reaction to this backdoor pilot was more negative than I've ever felt about product placement/branded integration in popular programming. Below is one of the previews for the episode: media type="youtube" key="eVM94Ivkm8M" height="315" width="560"(2Klever 4/16/12)
 * It's not product placement...or is it?**

During the 2012 Westminster Kennel Club show its sponsor, Pedigree, went forward with a shelter ad that it was warned not to air. The controversial decisions made on both sides lead to a lot of press and the public outcry. The spokesperson for the Westminster Kennel Club maintained that the ad’s message was not in accord with its own. Therefore, the club made the decision to work with Purina in the future. This situation was avoidable, but as we have heard in class, “Even bad news is good press.” So I am not sure much was lost by either side. Below are Pedigree’s ad in question and the type of future Purina ad that could be aired in its place. (Victoria Laudeman, 4/6/12)
 * It’s a Doggy Dog Ad World Out There!**

Click HERE for both videos and more info on the topic.

U by Kotex's campaign kicked off with the airing of their ever so funny commercial called 'Apology'. Most tampon commercials show beautiful women dressed in white dancing and doing yoga while on their period. Every time I watch one of those commercials I think to myself, "ya, the last thing I want to do while on my period is leap around in my white pants. I'd rather sit on the couch and eat five chocolate bars". U by Kotex makes a mockery of these commercials by saying "Get Real". U by Kotex stands out compared to the leading feminine product brands by saying we get it and the consumer can actually relate to the ad.

http://www.youtube.com/watch?v=FRf35wCmzWw

Brittany Abrahms 4/5/12

During the last lecture, Teresa discussed the creative execution involved in advertising. There are many different types of formats for radio and TV commercials. Each format is used because it is attempting to accomplish specific goals for the company and product being advertised. A common format used mainly for TV commercials is Testimonials. Testimonials include normal people, who we do not know because they are not famous, but whom we can relate to. These people are either shown using the product, or discuss their history using this product. This means of course, that the people in the testimonials must use the advertised brand/product. In this ad for GameFly.com, kids give their testimonials about using this service. I think that by using “real” kids/teens accomplishes the goal of persuading the viewer, since kids are seen as more innocent and expected to be truthful about their gamefly experience. Also, this is a great way to capture a young and older demographic. Kids will watch this and want to experience gamefly like the kids on the commercial, and on the other hand parents can watch and be persuaded that if the kids on the commercial were happy with this service then maybe their own kids would enjoy it as well. In my opinion, this testimonial ad is simple, yet involved a lot of creative decisions, which ultimately produced a persuading ad. (Hannah Ter Vree 3-21-12) media type="youtube" key="Ths8pGZfhVs" height="315" width="560"

> The ads show the women breaking the pattie in two, gasping, pupils shrinking, eating the pattie, getting goosebumps, and crushing the wrapper all in a suggestively sexual manner. Even the titles of the ads "Diana", "Venus", and "Isis" are connected with Greek, Roman, and Egyptian goddesses linked with feminine sexuality. > I was irritated that these ads (example here:__ http://www.youtube.com/watch?v=WldsOu_4a8g __) only featured women. However in January 2012 the company released its newest ad featuring Gavin, entitled "Mercury," that used the same/similar suggestive actions. What target audience are these ads, featuring mainly young females, trying to reach? Young males? Young women? Or are they appealing to a younger demographic by linking the chocolate with sex? Between this and the Liquid Plumr Double Impact ad we watched in class, how far is too far for using sex appeal in ads? -2Klever 2/29/12 media type="youtube" key="grtWUE-VBgM" height="315" width="560"
 * Today in class we talked about the different methods used to reach a specific target audience or to achieve a certain objective. York Peppermint Pattie has introduced several ads focusing on an affective attitude through sexual appeal. The first few ads in this new campaign (released in 2011) featured close-ups solely of women eating the candy.


 * I was sent this ad by a student the other day who thought that it may be an example of creative that could be decoded in a way that wasn't intended. At first, I thought that the ad must be a viral spoof...something that can happen with ease these days. However, although the ad is not(easily) found on the Got Milk website, the facts that support it are found there. Check them out after you watch the ad. Then...post your thoughts....is this a good ad, an offensive ad? Dr. P 2/21/12

media type="youtube" key="DRikB2n9J08?rel=0" height="315" width="420" This "Got Milk" ad was confusing to me at first, I unsure what the message was going to be. I was surprised that it was addressing PMS symptoms and targeting men at the same time. I can understand now how the student may think that the ad could be negatively decoded. It seems that the creative was intended to be humorous in nature, but as a female I was offended by the ad. The men buying the milk did not seem as though they were buying it to aid their wives, girlfriends, etc., but instead they appeared to be hastily buying the milk in fear, to subdue their partners moodswings (or other negative effects of PMS) for their own benefit. -2Klever 2/29/12


 * It's often more difficult for me to find examples of males being used as sex objects in ads (compared to those that include sexy female models). This is likely because I'm not in the target market. But, here is one that uses beefcake. Thanks to Advertising Age for the tip. (Dr. P 2/19)
 * media type="youtube" key="Z7fz0jpuLkM?rel=0" height="315" width="560"

media type="youtube" key="owGykVbfgUE" height="315" width="560" I think it's interesting how this commercial, which is clearly for a men's product, speaks directly to female audiences. It's advertising demographic and it's product demographic differ from each other. They come right out and say "Hello, ladies." While I think the ad still does appeal to male as well as females, the strategy there is one that I find interesting and would want to know more about why they chose to make that decision. They make appeal after appeal towards female audiences to encourage both women to tell their men to buy the product and also to get men to buy the product so that they appeal to the women the ad addresses. - Rachel Staky (2/17/12)


 * It is certainly the case that women traditionally do most of the shopping for household goods, including deodorant for the men in their lives. However, recent research has suggested this may be changing. Check out this data from Nielsen.

I'm still hung up on a Super Bowl ad. I just simply don't get the Honda CRV ad featuring the Ferris Bueller theme. One of my other classes showed the extended version of this ad, and it makes even less sense than the 30 second version for the Super Bowl. I understand the concepts of Buzz Marketing and Conversation Creation and this ad may have served this purpose, but I feel like both the extended version and the shortened version of the ad totally miss the point of advertising- to sell a product. They spent so much time recreating Ferris Bueller's Day Off that you barely see the car, or learn any features about it. Granted I never saw the movie, so I might be missing the connection completely but it just doesn't make sense to me. (Rebecca Grivas 2/16/12) []

My gender studies teacher showed us this advertisement in class last week and I thought it related to the material in the last chapter in which the author discusses branding and establishing loyalty amongst a young target audience. Many companies try to target young children in order maintain customer loyalty throughout the consumer's lifetime. The young boy in this commercial shows how Porsche has captured the desire and attention of the young boy, who says that he will come back in around 20 years to purchase from them. Jennifer Ambrosini 2/14/12 media type="youtube" key="x1EoNaZpPzI?version=3" height="315" width="420"
 * Here are a couple ads for a local car dealership. Are they effective? What do you think? Dr. P (February 12, 2012)

media type="youtube" key="xJP1Kgcc8tU?rel=0" height="315" width="420"

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Although I'm not a huge football fan and was really indifferent to which team won the Super Bowl, I of course payed attention to all of the commercials that were aired that night. Very few were extraordinary, however, one did catch my eye. It was the ad for the new Bud Light Platinum beer. The commercial showed a sophisticated party that was in action, consisting of a crowd of young and somewhat glamorous people. The ad also focuses on "mixing business with pleasure" and also highlights the design of the new bottle with their advertising tactics. the bottle itself now has a sleek design, not gaudy, and also gives off a "fancy" vibe with the world "Platinum" printed across it. I just found it interesting how it seemed as though all of these different elements aimed to a new, young, hip, and sophisticated crowd, when Bud Light usually aims mainly toward a "macho and manly" crowd. Even the electronic song added is directed to the hip crowd (electronic music has becomemedia type="youtube" key="GtlddpLm8Bs?version=3" height="315" width="560" popular within the past couple of months). All-in-all, I thought it was a great commercial. --Jennifer Ambrosini 1/7/12

As a mom and returning student, I have little time for going to the movie theater. So when one of my favorite franchises, //Underworld//, started airing spots I excitedly went online to watch the other //Underworld: Awakenings’//trailers. The trailers for this third production are predictable with easily anticipated raw dark action-packed sequences that any 18 to 24 old would love. Nevertheless, for loyal fans outside this age demographic, like my husband and me, the trailers elude to a nice escape. We can both say, “It was great!” However, we also thought the movie was shockingly different from the expectations established by the trailer and the Underworld franchise branding. Without giving away any spoilers, I can report that these deviations in the underlying story structure are more relatable to parents, than the trailers intended younger target audience. Unfortunately, younger viewers whom have seen the trailer and then the movie may feel anywhere from mildly put-off to deceived. Still, I felt refreshed by //Awakenings’// storyline. It was empowering to see strong female characters in a typically male genre movie represented, let alone have the lead. Also, it is always cool to see a mom kick a**, but only with necessary violence. I hope to see future movies, like this action adventure/alternate reality genre, focus on powerful mommy roles. Just because parents and young males fit into many categorically different demographics, does not mean that we do not share some of the same psychographic interests. All I ask is to not burry the mommy storyline in future trailers, or parents might miss a great movie!


 * But, if a substantial target market is 18-24, they would certainly not want to think about kick*** moms. 5/12)Still, with it being rated R it isn't as if the parents needed to accompany teens as they went to the show. So your comments are interesting. I wonder if there were other trailers that may have aired in more 35-49 venues that played up the parent angle. Dr. P (2/5/12)

An example of how the //Underworld: Awakenings// trailer is misleading and does not represent the movie storyline. media type="youtube" key="tUcrbUCWKQc" height="315" width="560" (Victoria Laudeman, AKA “Lilly’s Mom” 2/3/12)

This is fun. media type="youtube" key="SKL254Y_jtc" height="315" width="560"

In class today and in chapter 4 of the book, the topic of market segmentation was covered. Market segmentation is used to help advertisers make groups based off of similar characteristics which will make it easier to advertise too. This process starts by identifying groups of people. There are many ways to segment the market, but in my ad below I am going to discuss how demographics are involved. This Ipod ad seems to be trying to reach the 12-24 year old age demographic. The reason I say this is because, 1) Ipods, although most age groups use them, they are more popular among kids, teens, and young adults, 2) this ad features what seems to be teens or young adults who are dancing around with there Ipods. The people in the ad are dressed in fun and crazy clothes, which is making the statement that they are trying to be fun and different. One guy has spiked hair, while the girls have "wild" curly hair. In my opinion this ad is saying "I just want to have a good time and I don't care who sees more or what they think." Now, most likely that statement would not be made by an older age group, that is why I said that this ad is probably most appropriate for the 12-24 year old demographic. (Hannah Ter Vree 1-31-12)



From what I've gathered, Manikako is a toy company that encourages art and creativity through doll-making workshops in which the children make their own dolls from donated scraps of cloth and other knick-knacks. The following video is not a standard ad that would be aired on television, but an online article adressing the subject matter of the as caught my attention. It was said that the video was trying to mimic the silent love story of Pixar's Wall-E but failed. Personally I think I would have to agree. While the short is touching, and has great creative art direction, linking the tragic love story between a doll and a robot ( a doll that looks nothing like a Manikako doll) doesn't do anything for the company. If this ad were aired in a shortened format on television, viewers would still be confused and left wondering until the end what the ad was for. Energizer also sponsored the video, and while Energizer's "positive energy" catch phrase is thrown in at the end, the video's message does not resonate with me. I don't like the tragic emotions connected with the brand that has in the past classified itself as dependable even in the most dire situations. Companies and brands need to make sure that they are sending their audience a clear message. - 2Klever 1/30/12media type="youtube" key="g-NQ88VT4Zk" height="315" width="560"


 * Beautifully shot, but I agree that the objective here is unclear to me. It actually seems like a campaign for organ donation...but it isn't ever mentioned explicitly. Emotional. But strange. Dr. P (2/5/12)

I found this ad for Yaz, the birth control pill, which is actually ad that is used as "corrective advertising." As chapter 2 discussed, corrective advertising may be required by the FTC for a period of time to explain and correct offending ads. When reading the text book I couldnt really think of any examples that I had seen recently that was corrective advertising, which made me curious as to what one of these ads would be like. Then I found this ad, and honestly in my opinion, it is just a very boring informative ad, which seems very forced as if the company didnt put much thought into it. Which after understanding what a corrective ad is for, I understand why this commercial seems so boring. Although, the FTC's intentions on requiring corrective ads in some situations is to help keep people safe, this ad seems a little unnecessary to me. I feel as if no one is going to really listen and remember all the statistics and info that is told in this ad. Also, for people who are interested in using this medicine, they will have to go to a doctor anyway, which is where they will hopefully be told the positive and negative side affects of any drug. Overall, I understand corrective ads are used to help keep people correctly informed, but in some situations, such as this ad, I feel it is unnecessary and pointless. (Hannah Ter Vree 1/24/12) media type="youtube" key="EO-G8O0lHq0" height="315" width="420"

I've been on Hulu many times within my collegiate career, but recently Hulu has been making some interesting changes. After reading about Interactive Agencies within chapter 3, I remembered that Hulu had different types of interactive tools to keep viewers engaged during the commercial breaks. A commercial that came to mind was a Home Depot commercial where you could paint a wall/house for 15 seconds, and then a 15-second commercial came up, talking about the importance of getting the right color from the right experts. Hulu also lets its viewers stay in control with its "Hulu Ad Swap", letting viewers "swap" out advertisements they may not like with other ads. I usually don't choice this option; however, when I get tired of seeing the same commercial over again or the commercial isn't targeted for me (Dove soap commercials especially), I can swap it for the Dr. Pepper commercial, for example. Most recently, I've found that Hulu also asks my preferences in products, which is definitely an attempt to see my advertising preferences. Their research will increase their expertise and knowledge, and overtime should make them a big time Interactive agency, something that television networks should keep a close eye on (if they end up selling Hulu).

Sadly, I don't have a link for the Home Depot commercials, but when you watch a commercial break while watching Hulu (and you have an account), you can swap.

-Joseph Mwamba (jmwamba); January 22, 2012

Within two of my other telecommunications classes this week, a Burger King ad has come up and it really caught my attention both times. The ad is very sexual and the first thing that came to me and my classmates minds was very sexual. We did not have time to discuss why the creator of this ad, Burger King, wanted the ad to be like is, which is why I wanted to bring it up here. I was wondering what goes through the mind of an advertiser when it seems to me like they are intentionally trying to get across a very sexual message through the use of food? What is the point of making a food advertisement sexual anyways?



Here is the link to [a discussion] the ad:

http://themoderatevoice.com/36686/burger-kings-new-ad-a-new-low-in-vulgar-ads-aimed-at-young-customers/ ---Allyson Roseman (asrpink) 1/20/12


 * Allyson--this is a great example of criticisms that people have of advertisements. I think that BK was trying to capture attention and get people "talking" about their ads. That talk gets the brand in the minds of consumers. The trouble is...it may be tied to criticism and negative emotion. We'll see a lot of titillation and controversy in this manner as the Super Bowl approaches. Here's a link to a USA Today article that discusses this. Dr. P 1/22/12 USA Today Article

For mini-writing 1 that was due this week, I chose to write about stereotypes portrayed in advertisements/media. I decided to youtube the topic in order to get some ideas because I haven't been able to watch a lot of TV, therefore haven't seen too many commercials. I was attentive to all the stereotypes for every demographic and wasn't really too surprised to see the underlying stereotypes in the ads, especially with commercials for kitchen appliances because they always have a woman doing her household duties in the ad. However, there was one particular ad in the middle of all of the clips where I noticed an ad directed to little girls. The ad was for a play house kitchen, dryer, and wash machine. I realized that advertisers are pretty much placing children into the stereotypical gender role that society expects of them. I find it surprising that it happens at such a young age- and most viewers probably don't even realize it! -Jennifer Ambrosini 1/19/12 media type="youtube" key="0nIXUjzyMe0?rel=0" height="315" width="420"

On page 337 of the text Chapter 13 we read about web portals. According to the book, portals are "web pages that provide starting points or gateways to other resources on the Internet" (336). The iGoogle portal is my homepage and what I often use to quickly connect to news sites and stories that are of interest to me. The forms of advertising on iGoogle range from banners to interactive icons. While there don't seem to be a ton of ads, the ad that most quickly caught my attention is an ad located within the TwitterGadget box for the "official" Prophet CRM free 15 day trial. This is especially interesting because on the prompt sheet there is a question specifically about what CRM is and how it relates to T340. Underneath this particular ad is a link that, if clicked on, will take you to a page regarding AdChoices. The AdChoices icon appears on sites that use Google's AdSense program, which lets you dictate ads based on your interests, homepage material, sites you frequent, and so forth. [|AdChoices] The objective of AdSense is to provide ads that are relevant and useful to you the consumer. (Alyssa Rossman-Rorman 11/13/11)

In Chapter 12, when discussing product placement, the first thing that came to mind was the Transformers movies. This YouTube clip identifies many product placement examples throughout the film. (11/4/11 Andrew Wolin) media type="youtube" key="77AYDHU1GsU" height="315" width="560"

What creative strategy do you think this ad uses? Demonstration? It is certainly an example of good creative. Dr. P (10/29/11)

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In class we talked about different strategies advertisements can take to get across their message but to also hold the audience's interest. I really like the Allstate campaign using "Mayhem" because it is humorous and often times the accidents happen thanks to our own blunders encouraged by "Mayhem" but I think in a second look at these commercials they also depict some of our worst fears that are nearly unavoidable such as tree branches during storms or deer running across the road (other versions of the commercial). This campaign does a good job of showing the audience why they need protection. but because they are humorous we do not grow tired of the commercials which could otherwise be depressing. (Emily Barnett 10/28/11). media type="youtube" key="tZXM_g3mqew" height="315" width="560"

In class we discussed different types for TV commercials. Gatorade commercial often focus on sports and athletes and their lifestyles. I would say that the following Gatorade ad I found would be classified as a lifestyle ad. They show numerous sports, the players, the fans, and the actual game. They pretty much show the lifestyle of sports fans and athletes and the main focus of the brand is not the product. You could say that the ad is also a presenter format because there are so many famous athletes in the commercial. However, since they are not talking directly to the camera and not even talking at all I would say it is definitely more lifestyle format. (Emily Terfehr 10/26/11) media type="youtube" key="DIlEv34dKVI" height="315" width="420"

In chapter 9 we read about the creative pyramid. The print ad I found for Yankee Candle Company Flagship Store has segments of the ad that fit within each level of the pyramid.

1. Attention: (Headline and Visual) The picture of the little girl seemingly lost for words with a twinkle in her eye. 2. Interest: (Subhead) "Don't worry. The Speech loss is only temporary." 3. Credibility: (Body Copy) The small paragraph beneath the photo gives a brief history of the Yankee Candle Flagship Store around since 1983, then invites you- the consumer, to visit the store and enter into what is presented as a hub for all things quaint and country. The ad attempts to elicit a sense of nostalgia for the "good old days" of simple county living. 4. Desire: (Slogan Tagline) "More than you can imagine!" (Logo) The Yankee Candle name with the TM mark right above the tagline. 5. Action: (Contact Information) The location, address, phone number, and website are listed for the store. In addition to this, there is a call to action in the final line of the body copy that states, "Visit our Flagship Store today and see why it's just too wonderful for words." (Alyssa Rossman-Rorman 10/20/11) media type="youtube" key="moPZNg-2878" width="425" height="350" Katy Perry's Proactiv commercial is a great example of a testimonial advertisement. Proactiv uses many celebrities as spokespeople because they are the people that Proactiv's target audience aspires to be. The target audience is more inclined to be persuaded to use Proactiv over other acne healing brands because their favorite celebrities like Katy Perry use it.(Chapter 9 Amanda Zusman 10/20/11)

In-game advertising, from what I have read, is exponentially growing year after year. It is getting rediculously popular and the profits are unreal. I had no idea that such little things could bring in so much money. Here is a somewhat dated article, but you could see by the chart what I exactly I mean. Take a look. @http://www.marketingvox.com/in-game-advertising-revenue-to-reach-971mm-by-2011-031632/


 * __Drew LaMontagna 10/18/2011__**

media type="youtube" key="kfgRwqoRl3E" height="315" width="560" I thought this ad for Weight Watchers was really interesting because they are now going after male consumers. Their attempt at "manning up" up Weight Watchers by talking about beer and grilling was something I hadn't really seen before. You don't really see diet program ads like this for men, and I'm curious if it really worked. --Steph Santangelo 10/4/11 media type="youtube" key="Ho2fkLvlT6I" height="315" width="560" In chapter 6, we talked about how important it is for advertisers to narrow down and target the right market. Failure to do so will result in the situation described in the ad. I just find this ad very hilarious and relevant to the target audience selection research part of the chapter! (9/30, Esther Shin)

media type="youtube" key="JgSv1SKCteQ" height="315" width="560" If you saw this commercial last Halloween, you most likely remember it. I can't decide if I like this commercial or not. I would say that ad is coactive for me because I'm creeped out by that mask and the voice, but there's definitely some funny lines in the commercial. The advertisers did a good job of creating a commercial that has stuck in my long-term memory. Seriously, that mask is too creepy to forget. --Steph Santangelo 9/29

This is the commercial that I want to discuss. this commercial include sense of humor, it's really remeberence comercial targeng the general audience. Creativity and funny commercial! sunkyong yoon 09/26/2011 media type="youtube" key="QZrghaHZvjk" height="315" width="420" Branding is a very interesting concept in the marketing world and I can imagine how challenging it may be for companies to advertise and make a name for themselves. Obviously, some of the most successful ones (Nike, Apple, McDonald's) have made a name for themselves and it seems like they simply continue to come out with something new every couple of months. I think recognition and loyalty are the two most important characteristics when it comes to the role of branding by a company. But, I've always wondered what it is that clothing companies, in this case Old Navy, can do best to market their name. I found this ad that incorporates upbeat music with their new clothes that are on sale. How can consumers get sucked into buying from Old Navy? Is it the style? (Will Rettig 9/23/11)

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 * Well, it could be a matter of using Style to get people interested and the price of the products might keep them coming back. (Dr. P, 9/25/11)

Chapter 4 p.99 discusses how narrow targeting of minority groups such as African Americans, Asian Americans, Hispanics or gays can sometimes backfire because advertising sensitivity is difficult to measure. I wanted to find some more recent example of such case, and found out that Nivea had a similar crisis this month. Nivea published a print advertisement on September 2011 issue of Esquire, which featured an African-American male holding a mask (which looks like a decapitated head to me) with Afro hair and beard. The copy on the ad says 'Looks like you give a damn. Re-civilize yourself'. I think this ad was not well thought-out, which eventually offended a lot of African-American readers. Despite the mention in the text book that it is difficult to tell what is politically correct enough, it is amazing that Nivea never thought this would be controversial! (Esther Shin, 9/16)

We talked about types of markets in class on Wednesday. Here is a good example of a business-to-business marketing ad involving a large business, Verizon Wireless. I think it's pretty creative because it involves children using the wireless network. (Will Rettig 9/16) media type="youtube" key="MUcpCB7Wls8" height="315" width="560"


 * Will, great creative ad...but not B2B since it is targeting a general consumer (you) to purchase Verizon Wireless. B2B advertising is almost never seen by the general public. Dr. P (9/19 )



As discussed in class on Tuesday an ad was presented in class that described a certain Islamic holiday. The holiday is known as Ramadan. At first glance you see ten fries in the bottom middle frame of the picture, a crescent moon during a starry night, and the McDonalds logo along with the words Eid Mubarak. I will explain all three essential objects in this picture. Firstly, the first impression many people in our class included just being a bunch of fries or the fries were shaped as the McDonald's M arch. In my opinion, I believe that the fires represent the orientation of the way a Muslim prays. A Muslim prays with his/hers connected, with their fingers closed, and risen with the palms facing up. The crescent moon represents the 30th day of the Islamic month of Ramadan, where Muslims all around the world fast during the day for 30 days. The crescent moon is the indicator showing it is the beginning and/or the final day of Ramadan. Finally, Eid Mubarak is a traditional Muslim greeting translated as blessed festival. (Shaqib Habib 9/13/11)

This is the latest and probably the least exciting commercial we’ve seen from the once untainted golf superstar, Tiger Woods. The ad is for a Japanese heat rub that Tiger did not even use on his back as the commercial indicates. Apparently Tiger only had to hit a few drives and flash his signature smile for this 15 sec ad that aired in July. The deal for this particular ad seems unavailable although a spokesman from the company said they were not worried about using Tiger as an endorser. While many are quick to say that Tiger must be short on cash to participant in such an ad, let’s not lose sight of the fact that he was the first billionaire athlete. An ad like this after a fall like Tiger’s could be nothing more than an attempt to boost his international appearance. (rmodjesk 9/12/11)

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Here's an ad that I see on TV all the time. 21st century insurance uses comparative advertising to claim superiority to a competitor (Geico) in the aspect of cost.- Apzusman- Amanda Zusman 9/7/11 media type="youtube" key="6_bCDrhKE5k" height="345" width="560"

Here's an ad for a six hour energy drink using Sammi and Deena from Jersey Shore to promote the product. I find it kind of funny that the commercial is so poorly done and looks as if it was made for a school project. It makes me wonder if the company thinks that having members of Jersey Shore is enough to help sell this product.

alhandsc- Lexi Handschin- 9/7/11

media type="youtube" key="lYVEK4o2z6g" width="425" height="350"

5/9/11 I could not decide whether or not I should put this on 'Ads that I do like' or 'Ads that I don't like'. I have a mixed feeling when I watch this ad for a reason that you will understand when you watch it yourself! Apparently it was 'banned' from airing according to the title of the video, which reminded me of 'offensive advertising', a topic that was dealt in Chapter2. I did find a lot of people commenting on this video saying that they liked it, though. I think I can safely say this video is one of the examples that show 'taste is a highly subjective matter' (page 37). Do you like the ad? (9/9, Esther Shin) media type="youtube" key="1VoeKGeeZvg" height="345" width="420"

This particular Tiger Woods ad is referenced in chapter 2 of the book. Nike released the ad after Tiger Woods's scandal broke out in 2010. Many of Woods's sponsors had already abandoned him but Nike decided to stick it out. The ad features Tiger's deceased father Earl giving him a stern lecture. I thought this ad was interesting because Nike didn't try to disregard Tiger's actions but rather acknowledged his wrongdoings. I personally am not a fan of this ad because it seems tactless to use Tiger's dead father to rebuild his public image. I understand what Nike was intending with this commercial, they want to protect an investment as important as Tiger as well as informing the public that they do not condone his actions. -Susan Savariar media type="youtube" key="5NTRvlrP2NU" height="345" width="560"

This is one of my favorite ads of all time (Dr. Potter)--

media type="youtube" key="m-EMOb3ATJ0?rel=0" height="390" width="480"


 * 5/12/11**

Another example of a primary demand campaign is the cotton industry which promotes wearing cotton. I think primary demand campaigns are useful when the whole industry needs a boost in sales and there is no one particular brand which retains a substantial market share. Take the cotton industry for example. There are many different stores that sell items that are made out of cotton, and while it’s hard to promote each retail store individually, it’s easier to enact a primary demand campaign which will increase awareness and potentially boost store sales with a single advertisement. (Carly Leonard, 09/07/2011)

Here a few links that we discussed in class.

Aflack Axe

The the article on Axe is a discussion of how the commercials for the product are the sexiest and most sexist commercials in recent history. The link contains embedded videos of several of the commercials.

-**Adam**

Here is the definition for "Groupon": groupon **(**from "group coupon") is a day-of-the-day website that features discounted gift certificates usable at local or national companies. For more information, please check out[| Groupon]

Dr. Potter here...giving an in class demonstration. Here's an ad that someone wanted postedmedia type="youtube" key="MG3QjfEGUqs" height="349" width="560"

And another with a simpler way to upload we hope:

media type="youtube" key="4OstnaejZzQ" width="425" height="350".

This is an x-box 360 add that will not air -Peter O'Daniel http://www.youtube.com/watch?v=qNuRQmvykwk

This is a McDonald's commercial before Kobe was accused of rape... http://www.youtube.com/watch?v=2Dq2-98HliQ

This is a McDonald's commercial after Kobe was accused of rape... http://www.youtube.com/watch?v=PmrTDZy3f2M
 * That McDonald's commercial was a reference to one from the 1980s (I think) featuring Larry Bird and Michael Jordan. Larry Bird, of course, is the one eating the McDonalds at the end of the 2011 commercial. Watch it here: @http://www.youtube.com/watch?v=aVrmo1SkkBg Dr. P

LeBron took many other endorsements in place of Kobe, such as Nike, Sprite, etc. -Peter O'Daniel

I don’t think there is anything unethical about McDonald’s advertising to children. Children if anything go there for the Happymeal’s toy and playground, and most children I know rarely eat all their McNuggets before wanting to go down the giant purple slide. Plus, now that McDonalds offers healthier alternatives it is up the parents where or not they get fries or apple slices. Advertising aimed at children might entice them to want the new Barbie or video game, but ultimately it is up to the parent whether or not the child gets it. I think parents need to take more responsibility in the child obesity epidemic because children often learn by example. (Carly Leonard, 09/12/11)

Here is a funny/interesting perspective on what current ads say about society. http://www.cracked.com/blog/6-ad-campaigns-that-prove-humanity-doomed/

-Mike Scheuer

Sorry Mike, but I think the ad where the athletic trainer slaps the injured player's knee is funny. "It means I'm droppin' you from my fantasy team..." Classic. --Dr. P

Hey All,

The links are below:

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In T471 last semester, I focused specifically on the "thin media ideal" and the emotional impact that it has on female consumers. The links are slightly dated. But this is a very complex issue!!!

-Shauna Burris

There is a BMW ad that i want to discuss about. -- Xingzhu media type="youtube" key="rihD4B5J3vg" width="425" height="350" When i saw this ad at the first time, i didn't understand that what that is trying to sell. But after the second time i realized that it showed that the BMW's good quality. But can we say that it is a good ad or it is a bad ad. -- Xingzhu (05/26)

This Clean & Clear commercial places their brand name at the bottom right corner just like we discussed about many print articles. media type="youtube" key="mFzGAePfJ6o" height="349" width="425" -Peter O'Daniel
 * Both the ads from Xingzhu and Peter certainly play on appetitive activation, 'eh. And I don't know...Xingzhu, I don't have a very positive attitude toward the groom after that BMW ad, and I'd think that would carry over onto the brand. Peter, nice job of notice the "bottom right"

Haha, yeah! i didn't feel positive about the groom either. It will certainly have an effect on the product. But can we say that this could be targeted to those kind of people? -- Xingzhu

So what is the format for this BMW ad? -- Xingzhu (06/05/11) Is it a lifestyle format?? It did not focused on the BMW car, but it focused on the person and the feeling to drive it? --- Xingzhu (06/12)
 * I suppose you //could// say that was a psychographic of your target market, Xingzhu. However, it is hard to know who would aspire to be such a person. :) Dr. P.
 * Well, Xingzhu, you have the list of formats...where would YOU categorize it? (Dr. P., 6/6/11)

Here's the link to the iPhone commercial we discussed. media type="youtube" key="onLYKU-CNhM" height="349" width="560" -Peter O'Daniel


 * Thanks Peter! (Dr. P 6/12/11).

This ad breaks down several product placements in the film Transformers. @http://www.youtube.com/watch?v=4LFQIoc49ZM

media type="youtube" key="4LFQIoc49ZM" width="425" height="350" -Peter O'Daniel
 * Wow, there's plenty! (Dr. P 6/12/11).

Here's an ad that uses a "comparative" strategy. Does it work for Pepsi? Dr. P--6/30/11